Adidas is the latest major fashion brand to pursue a more sustainable process of manufacturing. In recent years, many in the industry have rightfully faced criticism for non-environmentally friendly practices. Companies like Prada, Chanel, and Edun continue to pursue more sustainable means of creation, and now Adidas is joining the cause.
On January 28, the brand behind your fave athleisure staples announced its intention to end the use of plastics altogether. In an emailed press release, Adidas shared that it hopes to completely discontinue its use of virgin polyester by 2024.
As Teen Vogue previously reported, polyester is a major pollutant and often ends up in drinking water. Beginning this year, the release explained, Adidas will switch to using recycled polyester in more than 50 percent of its products.
Adidas will continue working on sustainability efforts in the coming years, including plans to work with major sports teams on creating more sustainable gear in 2021. And in 2024, the company will switch entirely to recycled polyester, relying on fabrics made of recycled ocean plastics called Primeblue and Primegreen. The hope is that by 2030, Adidas will reduce its carbon footprint by 30 percent, according to the release.
In a statement, Adidas’s vice president of brand strategy, James Carnes, touched on the company's intentions for the switch: "We believe that through sport we have the power to change lives, and we are dedicated to creating that change. Since 1998, we’ve been developing and introducing innovations to END PLASTIC WASTE. Our commitment to eliminate the use of virgin polyester in our products by 2024 helps us get one step closer to being a more circular company."
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Originally Appeared on Teen Vogue