Adidas Celebrates the Beastie Boys’ Impact on Hip-Hop Culture With New Sneaker Collab

Click here to read the full article.

Adidas Skateboarding is celebrating the Beastie Boys’ cultural influence with a new collaboration.

The new sneaker — a take on the Americana silhouette — is entirely vegan, with a canvas upper and an off-white/light gray color palette; the shoe is set atop a classic gum sole with a cotton jersey liner and Adidas’ signature Three Stripes. The Beastie Boys’ logo can be found stamped on the sneaker’s tongue and on sockliner badging.

More from Footwear News

• Could ABG's Interest in Reebok Spur Adidas to Offload the Brand?

• How to be Cool: 10 Ways 'It' Brands Stand Out from Their Uncool Peers

• Arizona Iced Tea x Adidas Sneaker Price Set to Increase After Pop-Up Shutdown Debacle

The athleticwear brand and rappers unveiled their collaborative kicks last night at the Beyond the Streets (BTS) exhibition in New York with an intimate discussion on the 30th anniversary of the second Beastie Boys album, “Paul’s Boutique.” Beastie Boys members Mike D and Ad-Rock sat down for a conversation with industry pal LL Cool J, telling stories behind the tracks and how the album impacted hip-hop as a whole.

Fans hoping to cop a pair of the sneakers can head to select North American skateboard retailers and the BTS gift shop on July 25 — the 30-year anniversary of the “Paul’s Boutique” release date. A portion of proceeds will go toward PEACE Sisters, a nonprofit that educates young girls in Africa, and Little Kids Rock, an organization ensuring public school kids have access to music instruction.

An Adidas x Beastie Boys exhibit will run through August at the BTS venue.

Adidas Skateboarding has produced a wide range of collaborations in recent years — working with female skate pro Nora Vasconcellos, men’s clothier Brooks Brothers, New York City skate brand Alltimers and more. See more on the brand’s latest releases and collabs at Adidas.com/skateboarding.

Watch the video below to look inside J Balvin’s sneaker closet.

Want more?

Here’s a First Look at the Upcoming Adidas Yeezy Boost 700 ‘Magnet’

Pharrell’s Adidas Solar HU Glide Sneaker Returns in Four Tonal Colorways

Kid Cudi and Adidas Announce Partnership

Sign up for FN's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.