Adidas Skateboarding is celebrating the Beastie Boys’ cultural influence with a new collaboration.
The new sneaker — a take on the Americana silhouette — is entirely vegan, with a canvas upper and an off-white/light gray color palette; the shoe is set atop a classic gum sole with a cotton jersey liner and Adidas’ signature Three Stripes. The Beastie Boys’ logo can be found stamped on the sneaker’s tongue and on sockliner badging.
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The athleticwear brand and rappers unveiled their collaborative kicks last night at the Beyond the Streets (BTS) exhibition in New York with an intimate discussion on the 30th anniversary of the second Beastie Boys album, “Paul’s Boutique.” Beastie Boys members Mike D and Ad-Rock sat down for a conversation with industry pal LL Cool J, telling stories behind the tracks and how the album impacted hip-hop as a whole.
Fans hoping to cop a pair of the sneakers can head to select North American skateboard retailers and the BTS gift shop on July 25 — the 30-year anniversary of the “Paul’s Boutique” release date. A portion of proceeds will go toward PEACE Sisters, a nonprofit that educates young girls in Africa, and Little Kids Rock, an organization ensuring public school kids have access to music instruction.
An Adidas x Beastie Boys exhibit will run through August at the BTS venue.
Adidas Skateboarding has produced a wide range of collaborations in recent years — working with female skate pro Nora Vasconcellos, men’s clothier Brooks Brothers, New York City skate brand Alltimers and more. See more on the brand’s latest releases and collabs at Adidas.com/skateboarding.
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