Since 2019, Addison Rae has solidified herself as a major name in pop culture (Alexa, play "Addison Rae" by Kid LAROI). Of course, she still has her influence over TikTok thanks to her 88.5 million followers, but she has expanded her reign so far beyond the app. The 21-year-old has been working hard, so it's no surprise that her net worth reflects that. Read on to check out where Addison's money is coming from and how much she is really worth.
Addison originally gained her audience on social media, so it's only fitting we start there. In addition to her hoards of TikTok followers, she also has a hefty following on Instagram with 40.2 million fans there. According to Forbes' list of the top earning TikTok-ers in 2022, Addison earned $8.5 million from the app in 2021, placing in third place behind Charli and Dixie D'Amelio.
It is most likely thanks to those numbers that she has scored some major partnerships brands like Fashion Nova, Alani Nu, IPSY, Vital Proteins, Samsung, and American Eagle. A 2020 Launchmetrics report revealed that Addison generated $4.26 million in Media Impact Value for American Eagle over a six-month period.
Back in June 2020, the rising mogul revealed that she's "heard" of someone making $90,000 from sponsored TikTok videos on the Views with David Dobrik & Jason Nash podcast. We can only imagine how much that number has skyrocketed since then. Forbes
Of course, she also has her own beauty brand Item Beauty that has been extremely successful and, is available in Sephora. This deal was most likely major for the company and probably brought in a lot of $$$$$ for the co-founder.
Addison continued to foray into the beauty world in November 2021 with the drop of her first fragrance, Addison Rae Fragrance. Continuing her entrepreneurial streak, in July 2022, Addison hopped onto the Y2K resurgence, launching a line of throwback fashion dolls with Bonkers Toy Co. Her doll line, which ranges from $9.97 to $19.97, became available in Walmart stores as well as on Amazon on August 1.
Addison has also become a big name in the entertainment industry. She is on the second season of her Spotify podcast, That Was Fun? With Addison & Sheri, and her music career is just getting started. In early 2021, she released her first single, "Obsessed," which garnered 26 million views on her YouTube channel, and she has promised there is more to come.
boom boom bass 2 die 4
— Addison Rae (@whoisaddison) July 13, 2022
A clip of Addison's latest unreleased single, "2 Die 4," was leaked on TikTok in July, leading fans to debate its lyrics. While Addison clarified the lyrics of her song on Twitter, its official release date has not yet been announced.
Addison made her acting debut in the Netflix movie He's All That, a remake of the 90s classic, She's All That. The movie received tons of praise and helped Addison secure a massive deal with Netflix. According to Entertainment Tonight, Netflix will develop films for her to star in. The deal also allows Addison to serve as an executive producer on projects she brings to the streaming service.
Addison continues to expand her presence on the silver screen with Paramount, with whom she signed onto her latest movie, Fashionista. Additionally, Addison debuted a 10-episode Snapchat mini-series, Addison Rae Goes Home, in March 2022, which followed the TikTok star as she returned to her roots in Louisiana.
Yeah, Addison stays pretty busy, so it should come as no surprise that all these projects bring in pretty big paychecks. According to Celebrity Net Worth, Addison is already worth $15 million and something tells us, that number is going to go way up.
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