Addison Rae Is Using Her TikTok Fame to Launch a Full Makeup Brand
Well, it was only a matter of time. TikTok star Addison Rae is launching Item Beauty, becoming the first on the platform to launch their own full beauty brand. Brand innovation incubator Madeby Collective is behind the brand with Rae acting as co-founder and Chief Innovation Officer. The line promises to be dermatologist-tested, “clean,” (free of parabens, phthalates, talc, and mineral oil), cruelty-free and vegan. These things are especially important to the Gen Z market.
“I wanted to create a brand that supports individuality in a very real and authentic way,” Rae said in a statement. “Item approaches beauty the same way that I do. I want to be able to put something on my face that I can feel good about—clean...
