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A 50-inch ULED Fire TV for 40% off (seriously), plus more tech steals on Amazon's hidden device page

Device deals on Amazon's secret site
Find great device deals on Amazon's secret site! (Amazon)

Do you love tech deals as much as we do? Did you know that Amazon has a secret sale hub devoted entirely to discounts on Amazon devices? If you didn't, no worries — we're here to spread the wealth. The hidden section is dedicated to secret sales on Amazon's very own products — from Ring doorbells to Echo smart devices to Fire TVs, Kindles and more — and you can save up to 50% off the brand's most popular devices.

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If you’re looking to build out a smart home that's easy to operate or just want to read mountains of e-books on one tablet, this secret deals section is where you need to start. Check out our favorite finds below, and shop the rest of the secret sales on Amazon devices here.

Sweetening the deal even more, Amazon will even give you free shipping — but if you have Amazon Prime you’ll get so much more, from access to new movies and TV shows, discounts at Whole Foods, exclusive sales and two-day shipping on many, many items. Not yet a member? Let's fix that: You can sign up for a free 30-day trial here. (And even those without Prime get free shipping on orders of $25 or more).

Everyone and their mother seem to own a virtual assistant today, but are they really worth the hype? Short answer — yes ... yes they are! The Echo Show is one of the first that kicked off the trend and this 2023-released third-generation version has already become an Amazon shopper favorite, especially for families.

"Video calls feel like in-person conversations," one five-star reviewer wrote. "The wide-angle lens [and] follow-you features ensure [that] everyone's smiling faces are visible, adding a personal touch to every interaction."

$150 at Amazon
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$95 at Kohl's$159 at Macy's

This Fire TV is ideal for cord-cutters since it turns over-the-air TV into a cable-like experience. And it meshes the choice of broadcast TV with all the other options available to you. One five-star reviewer said this TV is "a game-changer in terms of both entertainment and convenience." If you're looking for one of the best TVs with built-in streaming device capabilities, this Fre TV is the one to buy.

$120 at Amazon

Looking to increase your screen real estate without spending too much? This popular 50-inch Smart Fire TV is a shopper favorite with over 2,000 five-star reviews. While its screen size is a standout, what makes it particularly impressive is its ULED technology that boosts color, contrast, brightness, and motion, making you feel like you have a movie theater screen in your living room.

One shopper who decided to take a chance and snag this TV on sale said he wished he had taken the plunge sooner. "This TV made my own TV that I replaced look like garbage and I paid almost $300 for that one," the shopper explained. "If you ever see this TV on sale for under $400, don't cheap out — just buy it."

$500 at Amazon
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$340 at Best Buy

When it comes to resolution and display quality, few Amazon Fire TVs can beat this No. 1 bestseller. Its stunning and crisp 4K Quantum Dot Display (QLED) makes everything you watch look brighter, richer and a little more life-like. It also has adaptive brightness, so the TV automatically adjusts based on the lighting in your room. So if you have a lot of glare in your living room, this may be the one to buy.

"If you want a smart TV with great picture quality and it won't get you broke, this is your best option," one detailed five-star reviewer wrote.

$430 at Amazon

With over 160,000 five-star ratings, the Ring Video Doorbell is one of Amazon's most popular products of all time (and one of Shark Tank's biggest fumbles ever). Right now, the No. 1 bestselling doorbell is bundled with Ring's latest indoor camera, and the pair is on sale for over 40% off!

One shopper said it's the best bang for your buck for those looking for a reliable security solution that's easy to set up and user-friendly. "It's a win!" the same shopper added.

$140 at Amazon

Whether you need to monitor your driveway or your back porch, this three-camera outdoor security system is a worthwhile investment. It has a battery that lasts for two years and comes with enhanced motion detection and two-way audio — plus, it's over 45% off. As a bonus, it also works with Alexa!

If you're not the most tech-savvy, reviewers also say this camera system has the "easiest set up ever."

$140 at Amazon

This Fire Max 11 Tablet has so much going for it. Enjoy an 11-inch display for next-level graphics. With such a vast screen, it's made for all-in-one streaming, reading and even gaming — best of all, the battery lasts for up to 14 full hours of constant use.

Several Amazon shoppers say it may be the most well-rounded tablet in Amazon's entire product roster. "This is, by far, the best Amazon tablet to date," one five-star reviewer wrote. "The fit, the finish, the responsiveness, the screen quality, the peripherals, the price. ... It's a must-have."

$230 at Amazon
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$224 at Staples$230 at Target

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)

The reviews quoted above reflect the most recent versions at the time of publication.