These 11 New Activewear Brands Will Easily Elevate Your Workout

Whether you dread working out or view Equinox as your second home, there's no doubt that cute activewear provides a little added motivation for those park runs and at-home sweat sessions. And while we're all familiar with the Lululemons, Alo Yogas, and Nikes of the world, there's a new crop of emerging activewear brands on the market that deserve some attention—not just for their performance fabrics and smart designs, but also for the way they can change the way you work out.

"Similar to any occasion, when you put intention behind an outfit and you feel good in it, it instantly boosts your confidence and mood," says fitness instructor Tasha Franken, who has her own digital Pilates platform, T — F Studio. "Wearing astylish workout outfit motivates me to want to work out more than throwing on an old T-shirt and sweats."

With more and more new activewear brands brands on our radar, there seems to be an endless supply of sports bras, leggings, and gym essentials to choose from. Amid the ever-expanding sportswear market, we’ve found the coolest pieces from new, emerging labels like Copenhagen-based 7DAYS, influencer favorite SETActive, and OperaSport, which was founded in 2019 with a focus on sustainability. Ahead, the new activewear brands to know—and shop—now.