18 Latinx-Owned Beauty Brands That Deserve a Spot in Your Collection

Whether you're Latinx and want to support tu gente or you want to see what the Latinx beauty space is all about, look no further. Although it's Hispanic Heritage Month (making it the perfect time to try these products), Hispanic and Latinx created, owned, and founded brands should be celebrated and supported year-round. As you discover viral game-changing products, find ways to celebrate this September/October (and beyond), and read up on your Hispanic Heritage Month facts, explore the lives and stories of Hispanic and Latinx beauty icons. If you're not sure where to start, we recommend shuffling through snapshots of Selena Quintanilla, Jennifer Lopez, Demi Lovato, and Cardi B, who have made their mark on the beauty community (and the world) over the years — just like the beauty brands on our list.

These founders carved a niche for themselves in the often hard-to-navigate and ever-changing beauty space which tells the narrative of those in power. Taking matters into their own hands, these Hispanic and Latinx founders paved the way for timeless creations (where would we be without our favorite egg-shaped makeup sponge?) and celebrity-led initiatives that work to give back to the community. Discover your new favorite products, from creamy and super-pigmented lipsticks, vibrant eyeshadows, and expert-led skincare to brush and tool lines that your vanity is sorely missing. Here are the best Hispanic and Latinx-owned beauty brands that deserve a top spot in your makeup collection and routine.