9 Australian fashion brands donating 100% of profits to help the bushfires

Laura Galvan
Updated ·2 min read

With the east coast of Australia undergoing a mega climate crisis, tens of thousands of acres of forests and national parks have been burned. While the world is uniting in the wake of the ongoing bushfires, more than 23 victims have lost their lives and almost half a billion animals have been wiped out.

Aside from the beautiful acreage the country is known for, Australia is also home to some of the coolest fashion brands around. Many luxe labels are putting their profits aside and donating 100 percent of their sales to not only aid in firefighting efforts, but also to help displaced animals during the devastations.

Of course many of these brands like Alice McCall and Tony Bianco can be found in the designer index of large retailers like Shopbop and Nordstrom, but thinking twice about where you add to cart can make all the difference.

Below, see which Aussie-brands are taking a stance in helping communities who have been affected amid the wildfires.

Tony Bianco

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We are heartbroken over the loss of lives, homes, wildlife and wilderness resulting from these devastating bushfires across our beautiful country. Our thoughts are with all the individuals and communities who have been affected. We would like to thank all the firefighters, emergency services and volunteers who are working tirelessly to offer relief. You are heroes. On behalf of all our team members, Tony Bianco will be donating 100% of our online and in-store profits on Saturday 11th January to @redcrossau and @wireswildliferescue. We hope this contribution offers some relief to this national tragedy. ​Team TB x

A post shared by Tony Bianco (@tonybianco) on Jan 5, 2020 at 8:21pm PST

Alice McCall

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We are feeling completely heartbroken seeing our beautiful land, people and wildlife suffer as a result of the devastating bush fires in our country right now. As an Australian brand, we want to do our bit to help and support those affected. 100% of profits from this week’s sales in all boutiques & alicemccall.com will be donated to @nswrfs, @redcrossau, @wireswildliferescue and @givit_aus. If you are in a position to, we greatly encourage you to donate directly to these organisations as every dollar counts. Sending our love to everyone affected and our praise to all the heroic firefighters, volunteers and organisations.

A post shared by alice McCALL (@alicemccallptyltd) on Jan 5, 2020 at 5:03pm PST

With Jéan

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With Jéan is so proud to be donating this amount on behalf of you all who have shown support this past weekend. We will be donating $69,671.90 directly to the Australian Red Cross Disaster and Relief (@redcrossau) in hopes it will help those who have lost homes, lives, communities and so much more. Sending all of our love and thoughts to all of those affected by this horrible disaster and hope everyone can continue to support the organizations that are doing so much during this time. Our hearts are still aching 💔 thank you again to everyone who made a purchase and donated, you should be proud too. X

A post shared by With Jéan (@withjean) on Jan 5, 2020 at 2:38pm PST

Alex Perry

Faithful The Brand

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Our beautiful country and wildlife are in desperate need of our help. To all of those who are affected by the Australian bushfires, our heart goes out to you. We are donating 100% of all online sales made from our Australian website from 1st January - 7th January 2020. These profits will go directly to: @nswrfs NSW Rural Fire Service @wireswildliferescue Wires Wild Life Rescue Every little bit counts. x Image via @emelinaah #australianbushfires #australiaburns #australia

A post shared by Faithfull the Brand (@faithfullthebrand) on Jan 4, 2020 at 5:39pm PST

Christopher Esber

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Australia is currently in the midst of one of the biggest national crises in history this bushfire season. More than 150 fires continue to burn in Victoria and NSW alone with worsening conditions. We have lost 19 lives and over 1,500 homes since October. Over 400 million animals have been lost and entire ecosystems have been destroyed. Our hearts go out to those affected by the fires. This week we will be donating 100% of profits to the @nswrfs to support those at the front working tirelessly to keep us safe.

A post shared by Christopher Esber (@christopher_esber) on Jan 4, 2020 at 5:54pm PST

Bec+Bridge

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Bec + Bridge continues to be heartbroken by the devastation caused to our community by the bushfires. We wish to continue our support and donate 100% of profits from all retail and online today the 5th of January 2020. Our donation will be evenly distributed to @nswrfs @redcrossau and @wireswildliferescue we encourage everyone to do the same, any contribution large or small makes an impact (📸 @stoll_photography) #becandbridge #bushfiresaustralia

A post shared by BEC + BRIDGE (@becandbridge) on Jan 4, 2020 at 6:47pm PST

KSUBI

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OUR HEARTS GO OUT TO ALL THOSE AFFECTED BY THE BUSHFIRE CRISIS IN AUSTRALIA. KSUBI WILL DONATE 100% OF ALL PROFITS FROM ONLINE SALES THIS WEEKEND TO @nswrfs FOR ALL THE VITAL WORK THEY DO ❤️ KSUBI CREW

A post shared by ksubi (@ksubi) on Jan 3, 2020 at 4:57pm PST

Little Tienda

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How can we do nothing when our country is on fire! I am so lost, I have to help. I realised that I have a launch next week and one thing I can do is donate money. So I thought as so many are waiting for the new Maribel to come out - how about I release 10 pieces today and donate 100% to the proceeds to @redcrossau I love my country, I am a mixture of equal parts heartbroken and insanely angry. I hope to do more, help more and be more this year, this is just what I can do right now! Maribel is online now 💔

A post shared by Little Tienda (@little_tienda) on Jan 2, 2020 at 3:14pm PST