Since the dawn of #omg, Instagram celebs have jammed the front rows, sometimes by force. (You know who you are, blondie…) Their purpose: to “influence” fans and wannabes, and increase both brand awareness and sales. But now that Rebecca Minkoff and Burberry are switching to a buy-now-wear-now schedule, it’s time to see if there’s a real-time connection between liking and, you know, buying. Will Insta stars be able to sell purses and trench coats like their Hollywood counterparts… or will the selling powers of Lupita, Beyoncé, and Drake remain untouched? #StayTuned.