8 Ways to Use Your Purchasing Power to Support the AAPI Community

Justin Fenner
·4 min read

It can be tempting to roll your eyes at the barrage of products that inevitably appear in the wake of a horrific crime, a natural disaster or other cataclysmic event. These moments can often make you question what role commerce can really play in solving a problem that only deep, structural policy changes can heal effectively.

But in the case of the recent uptick in attacks against Asians and Asian Americans in the United States, products actually have an important part to play. Garments can serve as a visible message that the wearer won’t countenance harmful rhetoric or the long-tolerated forms casual racism that have for decades othered these vital members of the American family. Other products raise funds for causes that are dedicated to helping the Asian American and Pacific Islander community weather the current storm of violence—and to preventing it from happening in the future.

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Below, a handful of products that can be purchased to act as donations to the cause of justice and to show your support for the AAPI community.

AAPI Love Taste Bud T-Shirt

AAPI Love Taste Bud T-Shirt
AAPI Love Taste Bud T-Shirt

This t-shirt, born of a collaboration between social media impresario Michael Chan and Square creative director Eileen Tjan, issues a simple call to action for non-Asians: to treasure Asians and Asian Americans as much as their beloved food. The back of the shirt includes a directory of Asian-owned restaurants and food businesses across the country, from the Michelin-starred Contra in New York City to The Blind Goat in Houston. Proceeds from the shirt’s sales will benefit the Support AAPI Community Fund, which raises money for a variety of charities that fight anti-Asian violence and amplify AAPI voices.

Material Kitchen Tableware Collection

Material Kitchen Tableware Collection
Material Kitchen Tableware Collection

Material Kitchen, the New York-based homewares startup that offers sleek takes on kitchen essentials ranging from cutting boards to knives, recently launched its first collection of ceramic tablewares. Half of the proceeds from sales of its plates and bowls will be donated to Hate Is a Virus, an organization founded to combat the rising tide of hate against the AAPI community that stands in solidarity with other marginalized peoples.

Kuyawear ‘More Love’ T-Shirt

Kuyawear More Love T-Shirt
Kuyawear More Love T-Shirt

Kuyawear, which takes part of its name from the Tagalog word for brother, is donating the proceeds from its “More Love” T-shirt to the non-profit Stop AAPI Hate. Though its founders are Filipino-American, the shirt’s graphic features a heart encompassing snippets from flags of a wide cross-section of Asian nations.

#NYTougherThanEver Stop Asian Hate Keytag

#NYTougherThanEver Stop Asian Hate Keytag
#NYTougherThanEver Stop Asian Hate Keytag

#NYTougherThanEver is an ongoing collaboration between designer Philip Lim and Ruba Abu-Nimah, the recently appointed executive creative director of Tiffany & Co. In partnership with Various Keytags, they produced a bright red keychain with a very direct message for the moment. Proceeds will be donated to the Stop AAPI Hate organization.

Staple x NY Forever T-Shirt

Staple x NY Forever T-Shirt
Staple x NY Forever T-Shirt

Designer Jeff Staple teamed up with NYForever to create this simple T-Shirt, which reimagines the grassroots organization’s logo in Chinese characters. The proceeds will be donated to Welcome to Chinatown, an initiative to support businesses in New York’s Chinatown neighborhood and to preserve its unique character and history.

Uprisers ‘Hate Is a Virus’ Mask

Uprisers Hate Is a Virus Mask
Uprisers Hate Is a Virus Mask

Even in a post-vaccine world, masks are still going to be a vital part of everyday life. This mask from Uprisers reminds us that hate is as dangerous a virus as any other. Proceeds from the sales will be donated to Hate is a Virus.

Haerfest ‘Nothing Changes if Nothing Changes’ T-Shirt

Haerfest Nothing Changes if Nothing Changes T-Shirt
Haerfest Nothing Changes if Nothing Changes T-Shirt

Haerfest (pronounced “harvest”), the company best known for its sleek accessories and travel bags, created a T-Shirt that features both a reminder and a call to action: Nothing changes if nothing changes. Sales of the shirt (and its accompanying hoodie) will benefit Stop AAPI Hate.

MoCA Umbrella

Museum of Chinese in America Umbrella
Museum of Chinese in America Umbrella

All of the merch that The Museum of Chinese in America sells supports Chinatown: Proceeds from the sale of this umbrella, for instance, will be invested back into the community, and 10 percent will be donated to its charitable organizations.

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