7 Ways to Apply Eye Shadow

This is a great technique for someone just beginning to use eye shadow, but it's also a go-to option for a casual daytime look.

If you prefer to use a creamy shadow, like the one in this video, apply it close to your lash line using the applicator or a brush. Then, use your ring finger (the weakest of your fingers so it won't tug on your skin) to blend it up and out into the crease. The less you apply and the more you blend, the lighter the wash of color.

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