Swedish singer-songwriter Lykke Li wears denim and linen in 7 For All Mankind’s Summer 2023 campaign.
Shot in Los Angeles, the images “bring to life the casual elegance of 7 For All Mankind and reflect the singer’s unique blend of indie, dream pop and electronica,” the brand stated. Francesca Toninato, 7 For All Mankind’s CEO, said the “I Follow Rivers” singer “embodies the perfect soundtrack for an aspirational laidback California lifestyle.”
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The campaign launched in tandem with 7 For All Mankind’s three-part summer collection that focuses on material mixing. While the brand’s recent collaboration with Anna Dello Russo centered on statement-making denim pieces accented with Swarovski crystals and cutouts, the summer range keys into the quiet luxury aesthetic spurred by “Succession” and influencers like Sofia Richie.
In “Wardrobe 7,” the brand offers a modular approach towards everyday dressing with modern staples designed to be mixed and matched, dressed up and down. Key items include the Flounce denim jacket with a peplum-like silhouette and Modern Tailorless Dojo jeans. Pieces are offered in the same Volcan Blue wash for monochromatic dressing.
Linen takes center stage in “In Suit Yourself,” a tailored capsule spanning a voile button-down shirt in a bold geranium colorway to a black linen blazer and trouser. 7 For All Mankind styles the pieces together and with jeans for a more relaxed look in the campaign.
The brand’s denim edit includes “Denim Lustre,” a range of white denim made with 100 percent lyocell fibers. The brand touts the fabric’s biodegradable and compostable properties as well as its comfort and breathability. Another hero denim item is the Low-Rise Flare Tailorless All Over Patches jeans, which 7 For All Mankind styles with a basic tank top.
The collection is available now in stores and on the brand’s website.