7 Drugstore Dupes That Rival Tarte’s Iconic Shape Tape Concealer

Mia Maguire

The launch of Tarte’s iconic Shape Tape Concealer nearly broke the Internet during its initial 2016 drop, prompting ULTA to employ a two-per-person limit to keep it in stock. It’s no wonder Tarte Shape Tape dupes are more popular than ever years later. While you can purchase as many units of this holy grail concealer as you’d like, its best-selling stardom is still fully intact with an average of one tube purchased every 12 seconds.

This cult-fave has an impressive following and influencer-approved distinction, thanks to a standout formula and unrivaled staying power compared to other prestige concealers. First of all, Tarte was arguably the first brand to introduce the now-ubiquitous XL doe foot to the beauty...

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