From ELLE Launched in the spring of 2015, AMO was co-founded by longtime friends Kelly Urban and Misty Zollars. “We’ve set out to create jeans that are a more feminine version of all the things we love about vintage jeans,” explains the duo. In the denim industry female designers are few and far between so Urban and Zollars are more than excited to create jeans from a female point of view. That results in pieces that are heavy but super soft and modern, yet classic, all crafted in Los Angeles.
AMO Denim, prices range from $240- $410; amodenim.com
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