6 Brands That Have No Business Tweeting About Fashion Week

Social media lets everyone be a part of the conversation: that is its genius, and its curse. While we think it rules that, say, a teenager in Ohio can share her thoughts about fashion week with the world, it’s less charming when random brands get into the mix just to take advantage of a trending topic — looking at you, White Castle, which literally no fashion person has ever eaten (their loss).

Today, we give a little side-eye to six brands who are all in the fashion week Kool-Aid for no good reason other than, hey, everyone else is talking about it. The thirstiest #NYFW Tweets, below.

You just haven’t done fashion week until you’ve been stuck in line behind Anna Wintour at White Castle — and watched her scarf a whole sack of sliders. Respect, Anna.

Um, what? Is Onboard really trying to posit massive cruise ships as the latest street style stars? Would Miroslava Duma be chicer if she painted “Royal Carribbean” on her side? Also, what’s a seawalk? Onboard, are you drunk?

When you’re so thirsty to be a part of Fashion Week, you go just to hold umbrellas over fashion peoples’ heads. (By the way, that’s Yahoo Style’s own Derek Nguyen in the front, somehow surviving without a personal umbrella-servant.)

The intern that Lovehats.com put on hat-watch duty was possibly the only person happy to see a bucket hat on the runway.

Jsyk, My Recovers manufactures “fashionable and protective covers for medical walking boots and casts.” Here, they tell you to wear flats to #NYFW, even though it’s against their business interests. My Recovers cares, y’all.

That’s it, we’re going home.

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