6 Black-Owned Beauty Brands to Shop at Ulta

Elizabeth Denton

Now that stores are starting to safely reopen, or at least for curbside pick-up, you might be itching for some new beauty products to up your everyday routine. Why not grab one of these Black-owned beauty brands at Ulta? According to a report by Crunchbase, just one percent of venture-backed founders were Black in the last five years. That statistic doesn’t get much better for women at less than nine percent. Now more than ever is the best time to support these businesses and pick up some stellar products at the same time.

Use those Ulta points on some new foundation and concealer from Uoma Beauty. Shop ultra-pigmented, super-rich...

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