50+ women-owned brands you should support during the month of March and beyond
Our team is dedicated to finding and telling you more about the products and deals we love. If you love them too and decide to purchase through the links below, we may receive a commission. Pricing and availability are subject to change.
As Queen Bey most famously asked, “Who run the world? Girls!” If ever there was a time to celebrate the creative, change-making, ceiling-breaking women of the world, the time is now, during Women’s History Month.
We’re paying homage to all the incredible women out there doing big things by highlighting more than 50 women-owned brands below. From females opening doors in fashion to ladies leading the way in home decor, these businesses need to be on your radar. Make it a priority to support them during this month and beyond.
Adwoa Beauty
Founder: Julian Addo
About the Brand: Founded by Julian Addo, Adwoa Beauty is a gender-neutral beauty brand that creates clean products for multicultural hair textures. Adwoa Beauty meets the “Clean at Sephora” standards, and all of the brand’s products consistently receive positive reviews. You can shop Adwoa Beauty directly from their website or at Sephora.
Aurate
Founders: Sophie Kahn and Bouchra Ezzahraoui
About the Brand: Anyone who’s familiar with Latin will know Aurate is all about gorgeous gold jewelry. Though their designs look and feel high-end, the prices are relatively approachable. The brand recently debuted a breathtaking engagement collection, but you'll also want to check out (and treat yourself to!) some of their everyday pieces.
AYR
Founders: Maggie Winter and Jac Cameron
About the Brand: AYR, which stands for All Year Round, has quickly become an essential brand in a modern women's wardrobe. Known for its minimal approach to luxury fashion, AYR creates classic and seasonless designs. Whether you're looking to build out your dream capsule wardrobe or are brand new to the label, look no further than AYR's best sellers.
Read more about AYR here.
Birdie
Founders: Amy Ferber and Ali Ferber Peters
About the Brand: When sisters Amy Ferber and Ali Ferber Peters sent their oldest children off to college, they wanted to be able to give them some sense of security when they were away from home. This motherly love caused the duo to found Birdie. Birdie sells modern, personal alarms. When triggered, these sleek alarms emit a piercing 130-decibel alarm and a flashing strobe light.
Read more about Birdie here.
Black Girl Sunscreen
Founder: Shontay Lundy
About the Brand: If you’re of a deeper complexion, then you know caste-free sunscreens are a fairly recent advancement. Black Girl Sunscreen is just one of the pioneering Black-owned beauty brands working to deliver sun protection — without a white or purple caste — one bottle at a time. The brand carries a three-fluid ounce bottle that features a broad spectrum SPF 30 packed with moisturizing ingredients like jojoba and avocado.
Read more about Black Girl Sunscreen here.
Bomba Curls
Founder: Lulu Cordero
About the Brand: Created by Afro-Dominicana Lulu Cordero, Bomba Curls is all about celebrating natural curls. When Cordero herself was suffering from severe traction alopecia, she wanted a solution to naturally help promote hair growth. Each hair care product is made with natural ingredients and is inspired by the Dominican beauty secrets passed down by generations of women. For your own curls, try the Dominican Forbidden Oil to smooth your hair or the Bomba Beauty Bites that promote hair growth.
Read more about Bomba Curls here.
Bread Beauty Supply
Founder: Maeva Heim
About the Brand: Born out of Australia, there’s no question that BREAD founder Maeva Heim is changing the game. The Black-owned beauty brand creates products specifically for textured and curly hair. The brand recognizes that all curls don’t look the same and therefore stays away from phrases like “anti-frizz.” Best sellers from the brand include their Everyday Hair Gloss, which won an Allure Best of Beauty Award, and their new Macadamia Oil.
Read more about BREAD here.
Briogeo
Founder: Nancy Twine
About the Brand: Nancy Twine started Briogeo in her New York City apartment in 2013. Inspired by her grandmother’s beauty recipes, Twine partnered with a team of natural chemists to bring her “clean” creations to the masses. Today, Briogeo has grown into a comprehensive haircare brand that includes eight different product lines and legions of loyal fans. Briogeo’s products are available at both Sephora and Ulta; shoppers can also purchase the products at the brand’s website, briogeohair.com.
Read more about Briogeo here.
Clare
Founder: Nicole Gibbons
About the Brand: Nicole Gibbons' goal when she started Clare, a Black-owned home brand? Simplify paint shopping. Not only does Clare offer more than 50 gorgeous paint colors, but its Color Genius tool will help you decide on the perfect color for your space just after a few questions. Once you receive your color suggestions, you can then buy Clare’s easy-to-use, peel-and-stick color swatches at only $2 each so you can test out several different shades in your home.
Read more about Clare here.
Dormify
Founders: Amanda and Karen Zuckerman
About the Brand: When it comes to small living spaces, it can be difficult trying to decorate your home efficiently and style — especially when you’re a college student. From pillows and bedding to wall posters and lighting, there's likely not a lot of options that will fit your budget and aesthetic. Dormify makes it super easy and simple to decorate your space. It provides plenty of home decor options, and even creates curated and designed rooms to make your shopping experience stress-free.
Read more about Dormify here.
Estelle Colored Glass
Founder: Stephanie Summerson Hall
About the Brand: This gem-toned glassware is best described as “jewels for your table.” It’s the passion project of Stephanie Summerson Hall who was inspired by her weekly antique adventures in South Carolina with her grandmother Estelle in the summer. The current Estelle Colored Glass collection includes an assortment of blush pink, lavender, rose, green, royal blue and more colored cake stands, stemmed wine glasses, coupe champagne glasses, stemless wine glasses and more.
Read more about Estelle Colored Glass here.
Shop Estelle Colored Glass Now
Forvr Mood
Founder: Jackie Aina
About the Brand: As YouTube royalty and a pioneer in the online beauty space, Jackie Aina almost broke the internet with the August 2020 launch of her lifestyle brand Forvr Mood. While the makeup guru became famous for her skills in the beauty space, her true fans knew that her love for candles and luxury lifestyle products runs deep. So it was no surprise when she unveiled her candle and silk sleep accessories collection.
“Black-woman owned, self-care brand for the regular-degular girl. Bougie, but make it approachable,” is how the brand describes itself on the website — and it couldn't be articulated better.
Read more about Forvr Mood here.
Framebridge
Founder: Susan Tynan
About the Brand: Framebridge is the custom framing service that's on a mission to make framing faster and more affordable. Not only does the business have expert framers and designers on staff who make all the frames in a Kentucky-based facility, but customers can even choose from Framebridge's design services to have an even more personalized experience to create the gallery wall of your dreams.
Read more about Framebridge here.
Golde
Founder: Trinity Mouzon Wofford
About the Brand: While some supplements will cost you a pretty penny, Golde products are affordable, and most importantly, effective. Brooklyn-based wellness company Golde sells turmeric-based products that “look good, taste good, and help you feel like your best self,” according to its website.
Read more about Golde here.
Great Jones
Founders: Sierra Tishgart and Maddy Moelis
About the Brand: Cooking is more fun with colorful cookware. But it's not always affordable. Fortunately, Great Jones, a women-owned- and-operated cookware brand, makes most of its colorful cookware under $100. Founded by Sierra Tishgart and Maddy Moelis in 2018, Great Jones is on "a mission to empower home cooks, and help you feel prepared and proud to tackle any recipe."
Read more about Great Jones here.
Harlow & Grey
Founders: Jeanne Chan and Gloria Wong
About the Brand: San Francisco-based modern party goods retailer Harlow & Grey believes a party can be simple to plan while also being memorable at the same time. Co-founders and cousins Jeanne Chan and Gloria Wong are on a mission to help any party host "turn events into occasions and moments into memories." The party goods brand offers affordable yet gorgeous plates, napkins, cutlery, cake toppers, banners and more.
Read more about Harlow & Grey here.
HATCH
Founder: Ariane Goldman
About the Brand: Founded in 2011 by Ariane Goldman, HATCH's mission is to make products that “make each moment – pregnant or not – enjoyable, rich, fun and beautiful.” And on that, they deliver. From flowing dresses and tops to trendy jumpsuits and trousers, this the maternity clothing of your dreams.
Read more about HATCH here.
Have a Nice Day
Founder: Steffi Lynn
About the Brand: Illustrator Steffi Lynn is the creator and designer behind Have a Nice Day. Designed to make people smile, all of Have a Nice Day's products are inspired by the everyday things around her, including nature, feelings and human reactions. The brand carries a little something for everyone from iPhone and AirPod cases to hair accessories and stationery. Naturally, all products showcase an uplifting message.
Read more about Have a Nice Day here.
Iya Foods
Founder: Toyin Kolawole
About the Brand: Iya Foods is expanding authentic African flavors while maintaining a social responsibility to the planet and your bodies. Founded by Toyin Kolawole as a way to stay true to her Nigerian, West African roots, Iya Foods carries everything including flours and baking mixes, whole food powders, seasonings and spices. Plus, the brand even offers its customers a bunch of different recipes to help you unpack the world of Iya Foods. There are even some recipes by the founder herself.
Read more about Iya Foods here.
JADE Swim
Founder: Brittany Kozerski Freeney
About the Brand: Founded by former fashion editor and stylist Brittany Kozerski Freeney, JADE Swim brings together Freeney's minimalist style and thoughtful design elements to create gorgeous swimwear that you can wear to any warm-weather destination. According to the brand, the pieces are "carefully crafted from luxe fabric with shape retention technology to smooth and sculpt the body." JADE Swim is also making a difference for the planet. The swimwear is made of "responsibly sourced organic, recycled and regenerated materials wherever possible." Additionally, all packaging is made from recycled plastic and biodegradable bags.
Read more about Jade Swim here.
Joanna Vargas
Founder: Joanna Vargas
About the Brand: After 20 years in the business, licensed esthetician Joanna Vargas launched her namesake skin care brand built on the philosophy that everyone can and should have great skin. Skin care influencers and fanatics rave about the Latinx-owned brand’s wide range of clean products that deliver noticeable results. Some popular Joanna Vargas picks include the Eden Hydrating Pro Moisturizer, the Magic Glow Wand and the Daily Serum.
Kimberly Goldson
Founder: Kimberly Goldson
About the Brand: From Project Runway finalist to New York Fashion Week, Kimberly Goldson has broken barriers in the fashion industry. In 2012, she founded her namesake luxury womenswear label with her sister, Shelly Powell. The brand "draws from the dynamic cultures encountered during their international travels," the designers explained. The pair adds that the brand mixes those worlds for "women who love luxury and dare to be bold and vivacious, fearless and distinctive."
Read more about Kimberly Goldson here.
Kinn
Founder: Jennie Yoon
About the Brand: The guiding principle behind Kinn's breathtaking designs? Modern heirlooms that last a person a lifetime. Whether you shop the brand’s rings, necklaces or bracelets, you really can’t go wrong.
Kosterina
Founder: Katerina Mountanos
About the Brand: Setting itself apart from most store-bought olive oils, Kosterina harvests olives in Southern Greece to create its authentic cold-pressed products. This means each selection has a very high polyphenol count, which leads to tremendous health benefits, including high antioxidant levels, the ability to lower inflammation and reduce the risk of diseases including diabetes and Alzheimer's. Kosterina products are also rich in taste and smell, making them perfect for sautéing, roasting vegetables, and drizzling over anything from pasta to popcorn or even yogurt.
Read more about Kosterina here.
Krave Beauty
Founder: Liah Yoo
About the Brand: Founded by beauty influencer and YouTuber Liah Yoo, Krave Beauty is all about returning to the days "when skin care was a fun way to practice self-care... When skin care was simple." designated stage of a standard skin care routine: cleanser, toner/exfoliant, serum/treatment, moisturizer and sunscreen.
Read more about Krave Beauty here.
Liberté
Founder: Amber Tolliver
About the Brand: When Amber Tolliver set out to create Liberté, a premium lingerie brand, inclusivity was top-of-mind. The supermodel-turned-business-women, who self-funded the brand’s February 2019 launch, created her debut collection with 24 bra sizes ranging from 32C-38H. The New York-based brand, produced by artisans from all over the globe, uses high-quality fabrics like Italian lace and antimicrobial, moisture-wicking micro-jersey.
Read more about Liberté here.
Lunata Beauty
Founders: Monica Abramov and Stacey Boguslavskaya
About the Brand: Founded by Monica Abramov and Stacey Boguslavskaya, Lunata Beauty offers a line of sleek hair tools and products to style and condition your hair. From shampoo to straighteners, there is a slew of goodies to give you a salon-worthy look.
Read more about Lunata Beauty here.
Lys Beauty
Founder: Tisha Thompson
About the Brand: Committed to creating universally-flattering clean beauty products, former makeup artist and marketer Tisha Thompson launched Lys Beauty. The line includes high-performance foundation and cream blushes that regularly sell out because they’re so popular. In 2021, Sephora announced that Lys would be the first Black-owned clean beauty brand to be sold in their stores and on their website.
Read more Lys Beauty here.
Mahota
Founder: Margaret Roach Wheeler
About the Brand: Founded by Margaret Roach Wheeler, a leader in textile design, Mahota is the place to look when you want items that are special and unique. The brand sells truly breathtaking blankets, pillows, bags and more. The designs are captivating, and the craftsmanship is truly unmatched.
Megababe
Founder: Katie Sturino
About the Brand: Not everything about beauty and body care is so glamorous. If you experience boob sweat, thigh chafing and B.O., you know exactly what I’m talking about. Sure, these are common issues, but it can be hard to find real a solution to tackle them head on. That's part of the genius of Katie Sturino and her popular brand Megababe. Sturino founded the company in 2017 after she failed to find a good solution on the market for thigh chafing. From there, Sturino create a line of products to uniquely address these body discomfort issues. This includes everything from body scrubs, butt masks, hand sanitizers, boob-sweat powder and much more.
Read more about Megababe here.
Mejuri
Founder: Noura Sakkijha
About the Brand: Designed to make fine jewelry more accessible, Mejuri has both gold vermeil jewelry and 14 karat gold pieces that are simply stunning and reasonably priced. Whether you purchase a bracelet, a necklace, earrings or a ring, you can shop with confidence knowing that Mejuri's high-quality designs will look good for years and years to come.
Melanin Haircare
Founders: Whitney and Taffeta White
About the Brand: Longtime natural hair YouTuber Whitney White (adoringly known as Naptural85 on YouTube) answered her subscribers' prayers in 2015 when she partnered with her sister Taffeta White to launch their own brand Melanin Haircare. Boasting the tagline “simple natural hair care,” Melanin strives to make products that are high in nutrients and accessible for all.
Omsom
Founder: Vanessa Pham and Kim Pham
About the Brand: If you're trying to resist another night of takeout, Omsom makes it easy to create restaurant-quality meals at home in under 30 minutes with its Asian dish starters. Even non-chefs will love it. Think of Omsom starters like a shortcut: They combine all the sauces, aromatics and seasonings you need to make a specific Asian dish, recipe provided. Just add your choice of protein and veggies.
Read more about Omsom here.
Otherland
Founder: Abigail Cook Stone
About the Brand: Abigail Cook Stone launched Otherland in 2017. She left her career in art acquisition at Ralph Lauren to pursue a business concept that would fuse both of her passions: art and candles. Otherland is a candle brand that's redefining "affordable luxury." Yes, luxurious candle companies you see all over Instagram are saturating the market. But Otherland offers that same luxurious vibe at a more attainable, direct-to-consumer price point.
Read more about Otherland here.
Oui The People
Founder: Karen Young
About the Brand: Founded by Karen Young, Oui the People crafts high-end razors to address overlooked skin concerns, such as ingrown hairs, razor burn and dry skin. Young teamed up with engineers in Germany to produce the brand’s signature Rose Gold Sensitive Skin Razor. Not only is it gorgeous-looking, but its single blade design can help give you a cleaner shave with less irritation.
Read more about Oui The People here.
Our Place
Founder: Shiza Shahid
About the Brand: Our Place is an ethically sound and transparent cookware brand that seeks to make cooking and fellowship "cool" again. The woman-founded brand's best-selling Always Pan has been raved about for its 8-in-1 functionality and clever form factor and is a top-rated winner among home cooks. Over the past year, Our Place's Always Pan has gone massively viral on social media and is now the must-have item in trendy cookware.
Read more about Our Place here.
Overt Skincare
Founder: Giselle Chirinos
About the Brand: Overt Skincare, founded by Giselle Chirinos, is the perfect blend of philanthropic goals and high-quality products. The Latinx-owned skin care brand aims to be transparent, effective and charitable. Also, it’s easy to shop, as the brand exclusively carries serums. As an admirable bonus, the products are made with recyclable materials, and 10% of profits go to charity. By far, Overt’s Hydrator serum is one of its best-selling products to date.
P.S. Snacks
Founder: Nikki Azzara
About the Brand: P.S. Snacks specializes in raw, safe-to-eat cookie dough with whole, plant-based ingredients — namely, chickpeas. (Yes, it sounds interesting, but it's delicious.) The vegan cookie dough is gluten-free, egg-free and soy-free and comes in three flavors: chocolate chip, fudge brownie and peanut butter.
Read more about P.S. Snacks here.
Parade
Founder: Cami Téllez
About the Brand: Founded by Cami Téllez, Parade tells the story of sustainable, size-inclusive comfort. Quickly becoming one of Gen Z's leading underwear brands, Parade offers briefs, thongs, boy shorts and more in sizes XS to 3X. Plus, Parade panties start at just $8 a pair. The brand also recently added bralettes and apparel to their product lineup.
Read more about Parade here.
Pattern
Founder: Tracee Ellis Ross
About the Brand: Tracee Ellis Ross has an iconic mane, so it made sense when the actress launched her own line of hair products. In 2019, the “Black-ish” star launched Pattern. While speaking of the business venture, the Golden Globe award winner said Pattern was 10 years in the making, explaining she created the line to solve “unmet beauty needs that have not been addressed.” Pattern is currently sold at Ulta.
Read more about Pattern here.
Pepper
Founder: Jaclyn Fu and Lia Winograd
About the Brand: Once upon a time, no one really talked about bras. Thankfully, that’s all changed. Today, people with breasts have many bra options combining comfort and style. Pepper, in particular, is an Asian-owned lingerie brand catering to cup sizes AA, A and B. Their bras are specially designed to fit sizes often overlooked by other lingerie brands
Port de Bras
Founder: Clarissa Egaña
About the Brand: Port de Bras is the definition of athleisure with style. The brand specializes in everything from bodysuits to crop tops, jumpsuits and jackets that help make working out a lot less stressful and a lot more chic. In addition to buying pieces directly from the brand, you can also shop Port de Bras at Saks Fifth Avenue, Carbon 38 and Neiman Marcus.
Read more about Port de Bras here.
Prados Beauty
Founder: Cece Meadows
About the Brand: Founded by Cece Meadows, a Xicana/Indigenous woman, Prados Beauty encourages people to push the boundaries. The brand’s bold use of color and creativity in packaging make it truly stand out. It’s no wonder Prados is the first Native American-owned beauty brand to be sold at JCPenney.
Click here to read more about Prados Beauty.
Rare Beauty
Founder: Selena Gomez
About the Brand: Actress and singer Selena Gomez founded her beauty brand, Rare Beauty, in 2020. The Latinx-owned beauty brand features an inclusive shade range and accessible packaging. Some popular Rare Beauty products include the Melting Blush and Weightless Foundation.
Read more about Rare Beauty here.
Rebecca Allen
Founder: Rebecca Allen
About the Brand: Businesswoman turned designer Rebecca Allen struggled for many years to find a truly nude shoe for her skin tone. “After I couldn't find the perfect nude shoe for my own skin as a Black woman working in finance, I launched my initial collection of five nude shades in a modern, timeless style,” Allen writes on her website. Rebecca Allen footwear isn't just designed to be inclusive of different skin tones, however. The brand's shoes are also crafted with comfort and sustainability in mind. The shoes are made in small batches in Brazil and custom-designed to be wearable and practical. You can shop Rebecca Allen footwear on the brand's website or at Nordstrom.
Read more about Rebecca Allen here.
Salone Monet
Founder: Salone Monet
About the Brand: Besides the fact that Salone Monet shoes are super stylish and incredibly wearable, they offer a new, more inclusive approach to nude. The shoes actually save on waste because each pair is hand-dyed to order. Not only does this practice mean more diverse color options, but it also allows the brand to support artisans across the country.
Read more about Salone Monet here.
Sienna Naturals
Founders: Hannah Diop and Issa Rae
About the Brand: Inspired to create high-quality, natural products that hydrate and nourish textured hair, Hannah Diop and Issa Rae started Sienna Naturals. The brand’s line includes everything from scalp treatments to shampoos and conditioners, all made with clean ingredients.
Stone and Strand
Founder: Nadine McCarthy Kahane
About the Brand: It’s basically impossible to narrow down what Stone and Strand do best. Their earrings, necklaces, rings and bracelets are all amazing. Layering is one hallmark of the brand, so don’t be afraid to buy a few pieces to mix and match every day. Their pieces are so pretty, dainty and unique; plus, the prices are pretty affordable for real gold and diamonds.
Tata Harper
Founder: Tata Harper
About the Brand: Colombia-born Tata Harper launched her namesake skin care brand in 2007 with one goal in mind: to help people find natural beauty products that worked. Today, Tata Harper is a leader in the plant-based skin care space, offering powerful, supercharged formulas packed with raw botanicals. The Tata Harper Hydrating Floral Essence and the Regenerating Cleanser are two of the beauty brand's best-selling products.
The Honey Pot
Founder: Bea Dixon
About the Brand: The Honey Pot was founded by Bea Dixon when she couldn’t find a remedy for her bacterial vaginosis, a fairly common condition according to the CDC. While working at a Whole Foods, Dixon decided to craft her own custom remedy. Now, the Honey Pot carries several different vaginal washes, tampons, pads, wipes, and even its own menstrual cup. The brand’s top-selling product is its sensitive wash. Every single product is plant-derived, fragrance-free and made without any harsh chemicals.
Read more about The Honey Pot here.
Then I Met You
Founder: Charlotte Cho
About the Brand: Charlotte Cho, a licensed esthetician, launched Then I Met You to create high-quality skincare items and inspire consumers with the Korean concept of jeong. According to the brand's website, jeong is "a deep feeling of empathy and affection that one can develop for people, places and things...Jeong drives us to put others ahead of ourselves, give without expecting in return and choose the action that optimizes for the greater good of our communities." Guided by this concept, Then I Met You wants everyone to commit to a skincare routine as it can "yield meaningful connection and rewarding results."
Read more about Then I Met You here.
Tiny Organics
Founders: Betsy Fore and Sofia Laurell
About the Brand: Tiny Organics makes fresh, organic and ready-to-eat meals for babies and toddlers. All of the meals are plant-based and made without GMOs or any of the eight major allergens. Stock up on bowls for breakfast, lunch and dinner for your little one — they’ll love them.
Topicals
Founders: Claudia Teng and Olamide Olowe
About the Brand: Topicals, a WOC-owned beauty brand, is taking the leap into addressing skin conditions for all skin tones. According to a press release from the brand, founders Olamide Olowe and Claudia Teng started the brand when they realized how inaccessible treatment for common skin conditions is for so many people. One in four Americans have a skin condition or disease, and dermatologist visits aren't cheap. Now, the young founders are setting out to address common skin conditions like eczema, hyperpigmentation, psoriasis and more with their products.
Read more about Topicals here.
Tower 28
Founder: Amy Liu
About the Brand: Tower 28 specifically creates formulas for sensitive skin, garnering many devoted fans. Along with being hypoallergenic, its cosmetics are also non-comedogenic and fragrance-free. One of the big points that makes the company so different? It’s the only makeup brand that follows the National Eczema Association’s ingredient guidelines.
Read more about Tower 28 here.
Wrap Life
Founder: Nnenna Stella
About the Brand: Black-owned hair accessories brand Wrap Life makes the most beautiful hair wraps and headbands. The Brooklyn-made head wraps and headbands feature high-quality fabric, with both firm and stretchy options. With a variety of colors and patterns, there is a style for anyone who wants to adorn their crown in style.
Read more about Wrap Life here.
Contributors: Madison Alcedo, Taylor Bell, Ari Bines, Ellie Conley, Moriba Cummings, Laura Galvan, Jeanine Edwards, Danelle Sandoval, Julia Webb
More from In The Know:
50+ Latinx-owned brands to support today and every day
75+ Black-owned brands to support today and every day
50+ Native American-owned brands to shop today and every day
100+ Asian-owned brands to support today and always
The post 50+ women-owned brands you should support during the month of March and beyond appeared first on In The Know.
