50 Iconic Celebrity Beauty Lines You Totally Forgot Existed

I know it seems like literally every celebrity has a beauty line right now between Selena Gomez's Rare Beauty, Millie Bobby Brown's Florence by Mills, and whatever the Kardashians are up to—but friends. If you thought the celebrity makeup industry was competitive right now, you have no idea how nuts it was in the early to mid aughts, when literally every A-lister (and B-lister...and C-lister) felt the need to simultaneously come out with a perfume line. And, in the case of Jessica Simpson, a fleet of edible makeup.

I challenge you to find one celebrity thriving in the early 2000s who didn't come out with a ~scent~. In the meantime, let's get started with a delightful and somewhat random assortment of 50 famous faces who got into the beauty business. Names you'll find on this list include Derek Jeter, Shakira, Paris Hilton, Rihanna (pre-Fenty Beauty, of course!), Taylor Swift, and even Justin Bieber—whose perfume campaign is best described as frightening. Enjoy the trip down memory lane you never asked for, but, frankly, need!

I, for one, feel seduced just by looking at this image.

I know she's trying to sell me perfume, but I just want the dogs.

Pretty sure there's still a bottle of this lurking in my childhood bedroom. Anyone else?

Find this inside a mall at a Hot Topic near you!

7th grade me definitely bought this thinking I was extremely edgy.

In retrospect "catch the fever" probably wasn't the best marketing line, but hindsight is quite literally 2020.

If you don't own a bottle of Circus, ARE YOU EVEN A BRITNEY FAN?

Honestly, yes, if you purchased this it's probably best to keep it "absolutely private."

Am incredibly disappointed this is not, in fact, the actual size of the perfume bottle.

It looks like the cover of an erotic novel about a witch, and I, for one, am reading it.

Am I...attracted to this bottle of perfume?

Rare image of me clamoring on top of people at the mall to get my hands on this perfume.

Fun fact: Gisele had an entire skincare line. It no longer appears to exist, much like my youthful glow.

Fresh, sexy, and clean. Three things I haven't been since the start of quarantine.

Disappointed to find out that this bottle does not contain real gold. Moving on!

Will purchase whatever Lizzie McGuire wants to sell me, next.

Who is Picasso? Never heard of him. Taylor Swift's hand paint is the only art I recognize.

Wow, Kim Kardashian whomst?

Can only assume this is what Harry Styles smells like, and therefore I shall be buying.

Yep, even Jennifer Aniston has her own perfume brand. No one is safe.

This was quite literally a line of edible makeup, which is great news for everyone who ate their chapstick in elementary school.

The most athletic I'll ever be is wearing Derek Jeter's scent.

None of the people in this photo are recognizable to me.

Wow, season 6 of The Crown looks wild!

Another option for those interested in perfumes that reflect their royal status (aka me).

Oh. Um. Awkward.

Sorry, not done with Kim's Gold perfume campaign yet!

Obsessed with the concept for this ad being Mariah Carey flopped face-first in what appears to be a puddle.

Do...we...eat...it?

The vibes of this ad are absolutely immaculate.

Who is the Statue of Liberty, never heard of her.

Hands up if your mom owned this. Same and she looks flawless, so.

Tag yourself—I'm Zayn looking mournfully off into the distance.

PUT IT IN THE MET.

HANG IT IN THE LOUVRE.

Wow, this bottle's crossed-out eyes are quite literally me.

QQ, is that blob attached to her head supposed to be honey, or a fun hat?

The cast of Cats is absolutely shaking right now.

I feel 100 percent more fancy just looking at this photo.

Not even joking, I still own a bottle of this and it still smells amazing.

"And I couldn't help but wonder...is anyone gonna buy this perfume?"

Feel compelled to point out that she's literally moving in this photo.

Just walking in a pond in this ball gown, normal stuff.

Nothing says perfume like having a random bird of prey perched on your arm!

Oh, you thought Shakira with a bird couldn't get more wild? Allow me to introduce to you Shakira and these cheetahs.

One can only hope it smells like the Jersey Shore.

Help, why does this look like the poster of a horror movie?

On the one hand, lol. On the other, cute.

Are the number of chandeliers an Easter egg about Taylor Swift's next studio album? IDK YOU TELL ME.

Extra points to XTina for literally dressing to match her bottle.