50 Iconic Celebrity Beauty Lines You Totally Forgot Existed

I know it seems like literally every celebrity has a beauty line right now between Selena Gomez's Rare Beauty, Millie Bobby Brown's Florence by Mills, and whatever the Kardashians are up to—but friends. If you thought the celebrity makeup industry was competitive right now, you have no idea how nuts it was in the early to mid aughts, when literally every A-lister (and B-lister...and C-lister) felt the need to simultaneously come out with a perfume line. And, in the case of Jessica Simpson, a fleet of edible makeup.

I challenge you to find one celebrity thriving in the early 2000s who didn't come out with a ~scent~. In the meantime, let's get started with a delightful and somewhat random assortment of 50 famous faces who got into the beauty business. Names you'll find on this list include Derek Jeter, Shakira, Paris Hilton, Rihanna (pre-Fenty Beauty, of course!), Taylor Swift, and even Justin Bieber—whose perfume campaign is best described as frightening. Enjoy the trip down memory lane you never asked for, but, frankly, need!