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It’s easy to fall into comfortable beauty routines and use the same cosmetics and application techniques year after year. But the face you have at 50 isn’t the same as the one you had even a few years ago, so what worked before may not be enhancing your best features.
“Most of us learned to apply makeup when we were in our early 20s, and all we wanted to do then was look older,” said Ariane Poole, a 66-year-old expert in makeup for women over 50 and the founder of Ariane Poole Cosmetics. “If you tell an 18-year-old she looks 25, she’ll be thrilled. But if you tell someone who’s 58 that she looks 65, she’ll be horrified. We don’t want to look good for our age, we want to look good whatever our age, so it’s important to adapt.”
We talked to professional makeup artists ― all over 60 themselves ― about how they help other women let go of what’s no longer working and try new approaches to stay fresh and glowing. They pointed out some of the most common mistakes they see and offered smart techniques to avoid them.
“I firmly believe you can correct anything with makeup,” Poole said. “You don’t need to pile loads of product on your face, and you don’t need filler and Botox, either.”
When it comes to the five key topics below, take note if you haven’t already made adjustments to the products you’re using and the way you apply them.
1. Foundation
2. Eyebrows
3. Eyeliner
4. Concealer
5. Blush
Beauty Is Ageless
Finally, whatever you do, be kind to yourself. “I don’t accept the attitude that aging is some sort of failure of will,” Cusden said. “Everyone gets old, but age is no barrier to fabulousness. Nor does it mean we can’t apply some beautiful products to enhance our looks. I love my older face, because it has all the hallmarks of a good life, well lived.”
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