The 5 Best Beauty Drops of July That Deserve "The Hype"

Honestly, it's becoming tougher and tougher to sift through the endless drops of moisturizers, mascaras, lipsticks and blushes coming our way each month. As someone who loves to keep up with the latest beauty trends, I can wholeheartedly admit that 2023 isn't shaping out to be the most exciting year for beauty brands in terms of innovations — but we move.

July flew by like a ray of light, with us now being halfway through the summer. This month, the Hypebae Beauty team noticed that brands are focused on providing the masses with glowing skincare treatments and hydrating skin tints designed to keep your skin "on fleek." That being said, the common theme for beauty enthusiasts this szn is still: Understated, practical purchases with a bit of quiet luxury for added value.

As always, we'll have to keep our eyes and ears open and stay on top of the latest releases due to drop in August. In the meantime, keep reading for the five best beauty launches we're standing beside in July.

La Mer - Resurfacing Treatment

Exfoliation during the summer is a tricky thing. However, La Mer's newest skin treatment has solved the problem. Packed with the brand's signature Miracle Broth, the exfoliant provides softer, even-toned skin with a pH-balanced formula that you can use morning and night.

Loewe - "Orange Blossom" Outdoor Candle

Loewe's latest scent is a nod to the power of the Orange Blossom extraction process. Separating the fruit and flower from the fragrance, Loewe Perfumes unearthed a warm, revealing bouquet. The candle boasts a delicate citrus and fresh yet sweet notes reveal a complex profile, raw yet pure.

ILIA - The Cleanse Soft Foaming Cleanser

ILIA has dropped its first-ever cleanser that acts as a total cleanser from top to bottom. The fragrance-free formula leaves skin soft and refreshed. The Cleanse Soft Foaming Cleanser is packed with skin-loving ingredients like Pentavitin 0.5%, a plant-derived sugar complex that deeply hydrates and soothes the skin, and Barsolve 1.5%, a gentle emulsifier known for its ability to cleanse excess sebum and remove unwanted buildup.

Danessa Myricks Beauty - "Yummy Skin" Serum Tint

Danessa Myricks is a complexion genius and has dropped a skincare-infused skin tint that corrects and leaves the skin with a radiant finish. "Yummy Skin" Serum Tint is designed to blend seamlessly into the skin while hydrating and nourishing, providing buildable, sheer coverage that results in a “your skin but better” finish.

Forah - Dayglow Serum

FORAH's "Day Glow" Serum is infused with some of the world's most potent raw ingredients and enriched with brightening vitamins, balancing minerals, moisturizing fatty acids and nourishing omegas. Dayglow Serum provides a comprehensive solution for your skin's needs.