47 Black-owned businesses to support

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If the last few years have taught us anything, it’s how to be more thoughtful about the brands we give our money to, whether it’s supporting a good cause or choosing to shop from small businesses.

We’ve found a ton of Black-owned businesses that provide superior products that we can use every day, so we’ve rounded up some of our favorites for you below. From a brand that makes paint shopping easy to streetwear for dogs to fashionable swimwear, we believe these are the Black-owned businesses you should shop now for your daily essentials.

Black-owned beauty businesses we love

Briogeo

From hair growth to hair thickening and next-level nourishing, we’re forever indebted to founder and CEO Nancy Twin for her luxe haircare line Briogeo. It’s rooted in memories she shared surrounding beauty with her late mother, a doctor and chemist, who mastered the art of creating effective hair products for all types and textures using natural plant-based ingredients. Through her mother’s legacy, Briogeo was born. Opt for the Rosehip + Algae Deep Conditioning Mask (From $39 at Briogeo) that started it all or the Scalp Soothing Solutions Set ($102; $65 at Briogeo) to gently lift away impurities from the source.

BeautyStat

Founded by cosmetic chemist Ron Robinson, BeautyStat is quickly becoming an industry-favorite skin care brand for its expert-created beauty products that really get the job done. One such product is the Universal C Eye Perfector ($65 at Nordstrom), a vitamin C-based formula that’s meant to brighten the sensitive skin around the eye while utilizing CMH repair complex to soothe the skin and reduce inflammation. We love the lightweight application and how it visibly firms under the eye while diminishing puffiness.

Maison Chémin

Finding your signature scent just makes … sense. Founder November Nichols chose to honor her late grandmother Mary Lena “Chémin” Portalis by creating a line of bespoke fragrances and luxury goods that invite the community to see the beauty around and within them — just as she did. With her eponymous brand Maison Chémin, book an IRL experience for some serious pampering or order the magic from the comfort of your home with Parfum de Maison No. 1 ($60 at Maison Chémin), a zesty green tea-forward diffuser oil or Parfum 17 ($140 at Maison Chémin), a sophisticated gender-neutral fragrance dripping with notes of vetiver, oak, cedar, citrus, almond and pink pepper.

54 Thrones

54 Thrones, founded by Christina Funke Tegbe, is committed to providing ethically sourced beauty products that pay homage to the diverse array of cultures across Africa by using botanicals grown among the continent’s 54 countries. The brand’s Egyptian Lavender + Moroccan Mint Beauty Butter ($24 at Credo) is one of its top-rated products for being a calming and soothing body or facial moisturizer with a delightful scent to match.

Scotch Porter

Calvin Quallis’ brand Scotch Porter has all the tools you need for a superior grooming experience that’s sure to leave you feeling more confident — a feeling that inspired him to create products in the first place. Whether you rock a beard or prefer a clean shave, you should consider adding the Daily Face Care Bundle ($23 at Scotch Porter) to your routine. The set includes a face wash and lotion for essentials that support healthy-looking and -feeling skin.

Black Girl Sunscreen

Black Girl Sunscreen was founded in 2016 by Shontay Lundy on the idea that Black people need sunscreen that suits their unique skin tones too. As both a resource for all things sun safety and skin care without the white cast, you can expect Black Girl Sunscreen to leave your skin feeling hydrated and protected so you can make the most out of the great outdoors — no residue included. Hero products include Black Girl Sunscreen SPF 30 ($16 at Target), which doubles as an everyday moisturizer under your favorite makeup products, and hyaluronic acid-rich Make It Pop Sungloss lip gloss with SPF 50 ($13 at Target) for nourished and protected lips that won’t crack under the sun.

Buttah Skin

You may recognize founder Dorion Renaud from the glossy pages of Vogue magazine or on screen as Khloé’s BFF on “Keeping Up with the Kardashians,” but at Buttah Skin, he now takes on a different leading role. In an effort to create buttery products designed for melanin-rich skin, he founded Buttah Skin, which relies on the healing powers of raw and organic shea butter. Cleanse away the day’s impurities with the Egyptian Coco Shea Body Wash ($29 at Bloomingdale’s) or perk up your peepers with the Sterling Silver Awakening Eye Cream ($59 at Bloomingdale’s) boasting powerhouse ingredients like niacinamide, squalane and bakuchiol extract.

Ami Colé

After recognizing a market gap in safe products devoted to beautifying melanin-rich skin, Diarrha N’Diaye set out to develop a line she could be proud of. The result is Ami Colé (named after her Senegal-born mother), a clean makeup brand free of endocrine disruptors available in packaging that’s either recycled, reusable or biodegradable. Shop the Skin-Enhancing Tinted Moisturizer ($32 at Sephora) for skin that’s uniquely yours — but even more dewy and radiant — or the three-piece Hydrating Lip Treatment Oil Set ($42 at Sephora) for a plump pout that’s anything but sticky.

The Good Mineral

If you’ve got sensitive, acne-prone skin, you know just how frustrating finding the right products can be. Your search ends with The Good Mineral. Founded by two sisters, Natasha and Ego Iwegbu, The Good Mineral’s line of products relies on science-backed expertise and an entrepreneurial spirit to deliver products that complement every skin tone under the sun. For the appearance of smooth skin and shrunken pores only Photoshop can achieve, shop the brand’s award-winning Loves You Back 3-In-1 Powder Foundation ($39 at The Good Mineral) or bundle and save with the five-piece Glow Gift Box Bundle ($140; $90 at The Good Mineral) complete with bronzer, contour, highlighter, blush and a jumbo brush in your choice of hue.

Shani Darden

To put your best face forward, look no further than celebrity aesthetician Shani Darden’s line of celebrity-adored skin care products. The dermatologist-trained skin care expert is notorious for her vegan and cruelty-free blends that address a variety of concerns, from fine lines to blemishes and everything in between. To look catwalk-ready, grab the cult-favorite and award-winning Retinol Reform Treatment Serum (from $32 at Sephora) or treat yourself to a spa-worthy treatment in the comfort of your own home with the Facial Sculpting Wand ($399 at Sephora) that uses sound wave technology to promote buttery smooth skin.

Pat McGrath Labs

Legendary makeup artist Pat McGrath has long been one of our go-to makeup sources for everything from highly pigmented eye shadow palettes to limited-edition releases that consistently keep us on our toes. Invest in the Heart’s Desire Matte Lip Kit ($62 at Pat McGrath) for a kissable pout perfect for V-Day and beyond and create a fresh-faced look with her Sublime Perfection Foundation ($69 at Sephora), available in 33 creamy hues that provide long-lasting wear.

Danessa Myricks Beauty

You’ll always look and feel beautiful in the skin you’re in while rocking Danessa Myricks’ comprehensive line of beauty products made with inclusivity and diversity in mind. The self-taught makeup artist transitioned from beauty brands we all know and love, from KISS to Benefit Cosmetics, and has since used her experience to offer one-of-a-kind beauty essentials for every complexion. Her Dewy Cheek & Lip Palette ($32 at Sephora) offers functionality and versatility through four multiuse shades, while powerhouse skin care products like the buildable Yummy Skin Serum Foundation ($34 at Sephora) prime your skin with a healthy glow.

Black-owned fashion businesses we love

Brandon Blackwood

Spruce up your look for the winter and beyond with Brandon Blackwood’s unparalleled selection of footwear, accessories, bags and more. The Brooklyn-born designer began his foray into fashion at an early age by hand-sewing bags for his friends. Today, he serves up looks fit for A-list royalty to the tune of the Blair Puffer Thigh High Boots ($565; $283 at Brandon Blackwood) in your choice of leather or nylon, or anything-but-basic bags like the Acrylic Basket Bag in Green Marble ($275 at Brandon Blackwood) that make a serious statement.

Deseri

When Deseri Kelley received her first designer handbag at age 9, she became obsessed with planning her outfits around the statement piece, reveling in admiration from family and friends. She knew she wanted others to experience that same love affair with their very own high-quality bag and stopped at nothing to develop her dream bag brand. Fusing timeless looks and modern trends, Deseri is your destination for that perfect bag you’ve always longed for but never been able to find. Add the Rosa Mini ($475 at Deseri) to your handbag collection for ultimate versatility and functionality or opt for the leather Deseri Hand Painted ($895 at Deseri) with optional personalization for a statement that’ll turn heads.

Kahmune

Jamela Acheampong started Kahmune after quite literally painting a pair of white pumps to match her skin tone to create her true nude shoe. After all, everyone’s “nude” is not a shade of beige or tan. The brand is on a mission to offer footwear styles to match everyone’s nude, no matter their complexion. For instance, these stylish flats ($235 at Kahmune) are available in your choice of ten shades to find your perfect shoe.

We Dream in Color

If you’re looking to support a Black-owned business while feeling good about a sustainable purchase that’s better for the planet, look no further than Dream in Color, a brand founded by jewelry designer Jade Gedeon. Gideon, along with sister Mika, pride themselves on prioritizing the use of recycled materials and collaborating with socially conscious suppliers to deliver a stunning accessory that’ll transcend trends for years to come. Think Little Galaxy Earrings ($85 at We Dream In Color) for a dreamy look to the hand-painted Waterlilly Necklace ($105 at We Dream In Color) for all the island vibes.

Bychari

Chari Cuthbert founded Bychari as a way to create unique and modern jewelry pieces influenced by her personal approach to fashion. Since its launch, the brand’s handmade pieces have been donned by notable figures, from Michelle Obama’s iconic “Vote” necklace to influencers like Chiara Ferragni. Despite being spotted on our favorite A-listers, the brand nonetheless has affordable yet stunning offerings too, such as the Sade Hoop ($75 at Bychari) that’s surely going to become a staple in our jewelry collection.

Nude Barre

Motivated by her frustrations with finding hosiery that matched her skin tone while working as a professional dancer, Erin Carpenter founded Nude Barre to provide proper undergarments for women of color. Now you can shop the brand’s collection of hosiery for adults and children with ease, like the Footed Opaque Tights ($35 at Macy’s) that are made of a soft, stretchy fabric perfect to move around in.

Good Man Brand

Co-founded by NFL star Russell Wilson, Good Man Brand set out to provide stylish and comfortable clothes with a modern athletic fit, all while supporting the football player’s Why Not You Foundation that focuses on youth empowerment. The brand offers a selection of menswear essentials, like the Slim Fit Henley ($98 at Nordstrom) that will seamlessly transition from winter to spring.

Telfar

Telfar is without a doubt one of the most notable names in fashion right now for the brand’s iconic vegan leather Shopping Bag totes that require plenty of patience to get your hands on and are redefining what it means to be a luxury brand. The eponymous label, founded by Telfar Clemens, offers an array of unisex products that celebrate community and individuality. As part of a collaboration with Ugg, Telfar dropped these shearling shopping bags ($269 at END.) that we absolutely love the look of. Oprah’s a fan of the brand too: This gorgeous purple bag made her Favorite Things list in 2023.

Wrap Life

Nnenna Stella founded Wrap Life out of her exploration of her individuality and personal style. She loved wearing head wraps to accentuate her natural hair, yet she found it difficult to shop for them, so she created her own. Now the brand offers a collection of head wraps, bandies and turbanettes like this gorgeous yellow version ($16 at Target).

Melissa Simone Swim

Melissa Gardner, founder of Melissa Simone Swim, is one of the most trendsetting clothing brands we’ve seen, which is why you’ve likely seen it all over your Instagram feeds. Like how cool is this one-piece ($180; $81 at Revolve)?

Zelie for She

Elann Zelie founded Zelie for She to celebrate individuality and tell the stories of travel, friendship and self-empowerment through plus-size clothing. With sizes XL through 3X and recently available at Nordstrom, the brand’s offerings include everything from velvet robes to vibrant bell-bottom pants. We’re fawning over this velvet party dress ($139 $69 at Zelie for She) that’s a must-have for going out.

Twelve AM Co.

In Areial Lomack’s Twelve AM Co. shoe marketplace, you’re sure to find a pair to complete your next look, whether it be an everyday pair of sandals or that heel you might wear only once. We have our eyes on the So Good Fluffy Slippers ($20 at Amazon), available in three colors, that look and feel luxurious.

Andrea Iyamah

It’s never too early to start shopping for that vacation you’ve been dreaming about. Be sure to check out Nigerian fashion designer Andrea Iyamah’s eponymous label for swimwear and ready-to-wear statement pieces inspired by ethnic culture and elements in nature, celebrating her own African roots. We’ve long obsessed over the brand’s artful swim collections, especially the Menasa Bikini Top ($105; $74 at Revolve) that’s sure to turn heads.

Black-owned home businesses we love

Jungalow

What started as founder, artist and designer Justina Blakeney’s blog blossomed into a full-fledged home design empire. With the ultimate goal to help us breathe new life into our spaces (bye, Beige Mom aesthetic), Jungalow offers rugs, prints, decor and more featuring adventurous nature- and travel-inspired patterns, colors and textures. Tie any room together with the Optimism Navy Rug (From $129 at Jungalow) designed in collaboration with Loloi or give your powder room the look and feel of a boutique hotel with the Phoenix Wallpaper in Jungle ($175 at Jungalow) that transforms any room into your own personal paradise.

Estelle Colored Glass

It’s no secret that glassware transforms the entire look of your tablescape and, thus, the whole mood of your dinner party. Elevate your next gathering with founder Stephanie Summerson Hall’s glassware brand Estelle Colored Glass. Inspired by her grandmother’s affinity for all things antique, reclaimed and bursting with color, Estelle Colored Glass offers one-of-a-kind artisan-made pieces, from this stunning Estelle Cake Stand and Dome ($225 at Estelle Colored Glass) to this Hand-Blown Colored Wine Glass Set ($185 at Food52) that’ll have all your guests posting to their Instagram Stories.

Wicks Nola Candle Company

Whether you’re looking to elevate your space or come prepared with the perfect host or hostess gift, Wicks Nola Candle Company (founded by Tiffany Brown in 2018) has you covered with its unmatched selection of luxury fragrances and candles inspired by all things New Orleans. Offering so much more than a cleaner burn compared to typical big-box brands, Wicks Nola provides a sensory experience that transports you directly to vibrant Bourbon Street and beyond. Think the French Quarter Beignet Single-Wick 8-Ounce Candle ($34 at Wicks Nola) oozing with notes of vanilla bean and powdered sugar or a floral and uplifting blend of jasmine, orchid and freesia in the Garden District 7-Ounce Luxe Reed Diffuser ($62 at Wicks Nola).

Colorfull Plates

Kids have big dreams. But it can be challenging for young ones to learn how to harness their creativity in a productive way. Enter Colorfull Plates, which marketing maven Robin Oloyede launched to help empower her son in his quest to become an astronaut. The brand offers kid-friendly tableware rife with inclusive images of children of diverse backgrounds pursuing a variety of fields from health care (from $38 at Colorfull Plates) to education (from $38 at Colorfull Plates) to help strengthen their identities — and make mealtimes fun.

Clare

Looking to spruce up that unfinished room with a pop of color? Look no further than Clare, a brand that hopes to make your paint shopping easy. Founded by interior designer Nicole Gibbons, Clare not only offers high-quality and highly pigmented paint options but technology, paint swatches and practically anything else you need to guide your next project. Whether you’re into Current Mood Wall Paint ($74 per gallon at Clare) that’s an intense green or just want a bright white, Clare offers low-odor, washable and self-priming paints that resist dirt, grime and mildew.

Ayesha Curry Cookware

If you’re in the market for some high-quality cookware to upgrade your old faithfuls after endless hours in the kitchen, you should consider Ayesha Curry’s Collection ASAP. Known for her culinary aptitude, the actress and author’s assortment of kitchenware (the cast-iron Dutch oven, to be exact) even landed itself as part of Oprah’s Favorite Things. We’d recommend getting your hands on the Nine-Piece Nonstick Cookware Set ($100; from $75 at Amazon) to handle nearly any dish.

Goodee

The online marketplace Goodee, founded by Byron and Dexter Peart, wants to empower both creators and consumers to make a positive impact through items at the intersection of good design and good purpose, as shown by the brand ensuring its supply chain workers receive a living wage and even donating a portion of proceeds to marginalized communities. The Mia Mini Vase Trio ($55 at Goodee), which includes three unique, mouth-blown pieces, is sure to add a unique touch to any space.

Gilded Body

Blair Armstrong’s Gilded Body makes self-care a No. 1 priority by supplying products that make taking care of yourself easy and luxurious, leaving you feeling rejuvenated. What better way to set the self-care mood than with a candle? Get your hands on the brand’s Peach-Scented Pink Onyx Marble Candle ($88; $50 at Nordstrom) that will smell as good as this candle looks.

CultureTags

Eunique Jones Gibson created the CultureTags Card Game ($16 at Target) as a way to bring people together and celebrate culture. To play virtually or in person, you divide into teams to guess the hashtag or acronym on the card without saying what it is, with categories from Black Twitter to song lyrics. Reviewers love it because it’s perfect to play with family.

SoapSox

Founded by Ray Phillips, SoapSox has an assortment of products that turn bath time into playtime. From your child’s favorite cartoon characters to an adorable Jackson the Whale ($10; $8 at Macy’s), the brand offers a selection of bath mitts that allow you to insert liquid or bar soap into the compartment of the stuffed animal to keep your kid entertained while they bathe.

Fresh Pawz

Streetwear for dogs? Yes, please. Grab your furry friend some drip to match yours like this Tie-Dye Adjustable Mesh Dog Harness ($33 at Target) that’s seriously fun. Founded by Christopher Cargnoni, Fresh Pawz aims to provide fashion for dogs unlike anything you’ve ever seen before — products that are high-quality without sacrificing modern style. Be sure to check out our vet-approved picks of everything else your dog needs too.

The Fresh Dolls

Representation really matters to young people who deserve to see themselves accurately depicted in everything from movies to the toys they play with. That’s why Dr. Lisa Williams created The Fresh Dolls (through her company, World of Epi) — so that every girl around the world could see her own beauty through the dolls she collected, thus building her self-esteem. Reviewers rave about dolls like the Mia Fresh Doll ($18; $13 at Macy’s) that portray realistic beauty standards from their skin tones to their hairstyles.

Black-owned food and drink businesses we love

Blk & Bold

Pernell Cezar and Rod Johnson founded specialty coffee and tea brand Blk & Bold to bring people together through delicious beverages while giving back 5% of its profits to initiatives that support youth community programs, youth homelessness and workforce development. So when you shop the brand, not only are you supporting a great cause but you’re enjoying a superb brew — like the Limu Ethiopia Natural Processed Light Roast Whole Bean ($11 at Target) that tastes of honey, chocolate and blueberry. Check out more of its offerings at Target here.

Capital City

If you’re from the DMV, mambo sauce is likely a quintessential part of your diet. The sweet and tangy sauce, known to be poured all over chicken wings, can give you a taste of the region’s most notorious condiment. Founded by Arsha Jones and her late husband, Charles Jones, Capital City even offers a Sweet Hot Mambo Sauce ($7 at Target) that delivers just the right amount of heat — so good it has a 5-star rating at Target.

Partake

Strolling down the snack aisle of your local Target, you’ve likely spotted these vegan, gluten-free and allergy-friendly treats. Founded by Denise Woodard in an effort to provide healthy but delicious snacks for her daughter who suffered from severe allergies, Partake wants to make sure those with dietary restrictions can enjoy their food too. So, if you have a sweet tooth and want to consume only the best ingredients, give the brand’s Crunchy Chocolate Chip Cookies ($5 at Target) a try during your next shopping trip, and check out more of the goods at Target here.

Eric LeGrand Whiskey

If you take your whiskey seriously, you’ll seriously want to consider Eric LeGrand Whiskey as you stock up your bar cart for hibernation season. When Rutgers University football star Eric LeGrand experienced a traumatic spinal cord injury that left him paralyzed in 2010, he refused to let his newfound downtime, well, get him down. Born out of his heroic mental fortitude and joie de vivre was Eric LeGrand Whiskey, which uses a precise charred-oak-barrel aging process to deliver a smooth and crisp Kentucky Straight Bourbon Whiskey ($46 at Eric LeGrand Whiskey).

InBooze

The year was 2020 when everyone swapped their typical Happy Hour for a drink on the couch at home. That’s how Ashleigh Evans’ cocktail infusion brand, InBooze, which originated on Etsy in 2018, exploded in popularity. The concept makes for an incredible date night idea, with plenty of DIY kits on offer. Make your own cocktails from a classic old-fashioned ($20 at Etsy) complete with dehydrated fruits, veggies, spices and herbs to a festive Spiced Winter Sangria Wine ($20 at Etsy) that’s sure to kick your standard bottle of two-buck chuck up a notch.

Zach & Zoë

A bee-utiful way to give back to the Black community is to shop at raw honey business Zach & Zoë, of Shark Tank and Oprah fame. When Kam and Summer Johnson were looking for all-natural remedies to help alleviate their son Zach’s seasonal allergies, it clicked. Using the theory of immunotherapy, they began beekeeping to harness the pollen present in raw honey to gradually immunize their son to the pollen causing his sensitivities in the atmosphere. But you don’t have to be an allergy sufferer to indulge: Buzz-worthy products in the lineup include Wildflower Honey with Lavender ($20 at Amazon) as well as Creamed Orange Blossom Honey ($22 at Amazon), which are all perfect for drizzling on toast, sweetening up tea or giving as a sweet and thoughtful gift.

Black-owned fitness businesses we love

RunMitts

If you always find yourself frozen during your outdoor runs, run, don’t walk, toward RunMitts. Developed by running coach Susan Clayton, WhitePaws RunMitts thumbless mittens are designed to join your fingers and thumbs together in order to keep them as toasty as possible in Arctic temps. Grab the Daisy Print Mitten and Beanie Combo ($55 at RunMitts) made of wind- and water-resistant fabric for ultimate warmth and style on the track, or check out the brand’s Double Velour Fleece Beanies ($20; $15 at RunMitts) to keep your most prized extremity protected.

Saysh

Saysh is a women’s running shoe brand founded by Allyson Felix, a track-and-field athlete with a casual 11 Olympic and 20 world championship medals. Ever since one of her sponsors cut her pay by 70% after getting pregnant, Felix has been a huge advocate for maternity protection within the athletic industry. A few major sponsors changed their policies to protect women athletes as a result. But Felix was determined to make even more of a difference, so she started Saysh with her brother. Though the brand only offers two styles — the everyday Saysh One ($150 at REI) and the ultra-cushioned Felix Runner ($165 at REI) — it really stands out for its maternity return policy, which sends expectant mothers a free pair of shoes in their new size.

Seirus

Seirus founders Mike Carey and Joe Edwards are no strangers to making physical activity not just a pastime but a lifestyle. As avid skiers (as well as Carey having served as the first Black referee in the NFL), the duo remain committed to providing durable and sustainable fabrics that live up to the rough and tumble of outdoor pursuits from hiking to climbing and skiing to strolling. Invest in their industry-first rechargeable HeatTouch Hellfire Gloves ($500 at REI) for a warm and comfortable winter to their Heatwave Body-Mapped Full-Length Base Layer Bottoms ($120 at REI) to boost circulation and prevent moisture buildup on long days out on the snowy trails.

Powerhandz

Founded by Darnell Jones and Danyel Surrency Jones, Powerhandz provides athletic and rehabilitation gear that enhances the performance of athletes, coaches and fitness enthusiasts. Reviewers of the brand’s Anti-Grip Basketball Weighted Training Gloves ($70 at Target) rate these 5 stars at Target for significantly improving their strength, handling and overall ball control on the court.

Note: The prices above reflect the retailers' listed price at the time of publication.

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