32 Products from Asian-Owned Beauty Brands to Love Now and Always

With racist attacks against Asian Americans on the rise, many of us are looking for ways to help the AAPI community right now. You can get involved with the Stop Asian Hate Movement, check in on friends and colleagues, and educate yourself by reading some fantastic books by Asian authors. Another way to show your support is with your dollars. When you buy products from Asian-owned beauty brands, you're giving hardworking entrepreneurs (many of them women) a chance to take their businesses to the next level, and gifting yourself the glow of healthy, radiant skin, not to mention silky, shiny hair.

And although AAPI Heritage Month has come to a close, we believe it’s always a good time to discover the skin, hair, and makeup products that are destined to become your new go-tos. Searching for an effective Korean sheet mask? We’ve got you covered. In the market for a new hair styling product that actually works? Look no further. Need a fabulous foundation that will help your skin look flawless? Done and done. The brands here span the myriad cultures and beauty customs of the Asian diaspora, from Japan to Korea to the Philippines, and each one has a unique philosophy on looking and feeling great that will inspire you to take your self-care routine to the next level.

Learn a little about these companies—and their dynamic, purpose-driven founders—and then click your way to their innovative products. Here's to many more good hair (and skin and makeup) days ahead.