These 3 Viral Tiktok Hair Colors Will Define the Rest of 2023

The beauty side of TikTok has solidified its position as the epicenter of modern culture, serving as the fertile ground for the emergence of some of the most innovative beauty trends of our time. Within the vibrant TikTok community, we were introduced to some of the hottest hairstyles and colors for 2023 that have defined the year.

As we navigate the ever-changing landscape of beauty and self-expression, TikTok has become an indispensable source of inspiration and guidance for those seeking to elevate their hair game. Bursting with a diverse community of content creators and beauty enthusiasts, the app has become our one-stop destination for all things hair-related. Whether we crave step-by-step tutorials, game-changing product recommendations or mind-blowing hair transformations, BeautyTok is the ultimate authority, guiding us on our hair journey.

As the Hypebae Beauty Team has done our digging, we're here to ensure you stay ahead of the curve and get into the three top hair colors that will define the rest of 2023.

"Cowboy Copper" - 254.7M TikTok views

"Cowboy Copper" emerges as the latest and most captivating red hair trend, building upon the foundation set by the popular copper hair trend from 2022. This mesmerizing hair color is defined by its indulgent shade of luscious caramel, boasting a creamy texture that gracefully balances between the depths of brunette and the vibrant allure of a full-blown redhead.

Bronde 222.5M TikTok Views

Bronde has celebrities and beauty enthusiasts alike in a chokehold. This unique fusion of blonde and brunette creates an delicious hue that combines the best elements of both worlds. With its alluring blend of moody muted brown tones and mesmerizing brightening effects, bronde offers limitless possibilities for a head-turning appeal.

"Chocolate Glaze" - 123.5M TikTok Views

This season, the Chocolate Glaze shade is in high demand among brunettes because it can effectively repair and rejuvenate damaged hair. Hailey Bieber popularized this shade when she transitioned from her summer blonde to a chic chocolate brown and it has since gained immense popularity.