Update, April 21, 2021: It's been over a year since we first reported on the opening of the new Harry Potter store in New York, so you may have written it off as something that was just never coming. If your hopes have still been high, though, I am happy to make your day by letting you know that it's coming...very, very soon!
Initially set to open summer 2020, the new store—which spans 21,000 square feet over three floors—saw a delay due to the onset of the ongoing COVID-19 pandemic. Now, beginning on June 3, fans will be able to step into the magic and have their wizardry dreams come true.
Featuring 15 themed areas that are curated to reflect the Wizarding World, those who enter the store will be able to capture the moment at photo stations, bring their favorite character to life with an interactive wand, partake in two immersive multiplayer virtual reality experiences, and much more. Plus, you'll be able to grab some super sweet (and personalized) merch!
So, if you were looking for the perfect gift to give your Harry Potter-obsessed family member or friend or just want to hold the bragging rights of saying you went there first, you have a little over a month to get things in order. Want to get a little sneak peek of what you can expect before the doors are unlocked in June? The Harry Potter Shop has a range of hand-selected products (that will also be in the store) for you to purchase in advance to hold you over until opening day.
Original post, January 20, 2020: I know it's still early to be thinking about summer 2020, but I have a feeling it will be one of the best, most magical summers yet. That's in part because the largest ever Harry Potter store is set to open this summer and a themed sidewalk cafe is also in the works.
The flagship store is set to open in Manhattan, close to the Flatiron building. According to a press release, the team believes New York is the perfect place to open up the largest selection of Harry Potter merchandise: "It's the ideal city in which to launch with so many dedicated Wizarding World fans, a cutting-edge retail environment and a community that embraces innovative experiences," a spokesperson for Warner Bros. said.
This new location will have some of the same products that are available at The Wizarding World of Harry Potter, like chocolate frogs or wands from Ollivanders. There will be some wands made exclusive to this NYC location, though, and there are plans to open up a themed cafe sidewalk as well, Thrillist said. The flagship store itself is set to be 20,000 square feet and span three whole floors so like, yeah, it's definitely gonna be huge.
As of right now, although the plans for the store have been announced there has been some hold up on the project. The Wall Street Journal reported that the store wants to have dragons outside, as well as flagpoles designed to look like wands, but there are restrictions on what can or cannot be modified on the outside of the building.
For the time being, you might as well reread the series (for the tenth time?) and binge the movies while you wait for your chance to *literally* step into the world of magic.
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