25 Ways to Gucci: Shanghai’s Style Remix Wang Yueyi, an actor and part-time model, opts for a blend of eye-popping brights with a ’70s sportswear vibe.
Wang Yueyi in a Gucci interlocking-G technical jersey
jacket , viscose boot-cut
pants , a Gucci-print messenger
bag , leather
belt , G-Timeless
watch , and square-frame rimless
sunglasses .
Wang Yueyi doesn’t hold back when it comes to prints. Her inspiration? The members of Shanghai’s art scene from the 1970s, known for rebelling against urban normality.
Wang Yueyi in a Gucci panther face nylon
jacket , panther face viscose culotte
pants , a Gucci-print belt
bag , and Rhyton
sneakers .
Wang Yueyi says her partner, photographer Jing Yue (pictured), has a great influence on her personal aesthetic.
Wang Yueyi in a Gucci panther face nylon
jacket and square-frame glitter acetate
sunglasses .
Jing Yue used his philosophy degree from the Huazhong University of Science and Technology as the basis for his video series, which captures the life he shares with Wang Yueyi.
Wang Yueyi in a Gucci panther face nylon
jacket , panther face viscose culotte
pants , a Gucci-print belt
bag , and square-frame glitter acetate
sunglasses .
For Wang Yueyi and Jing Yue, time spent together means raiding local vintage stores for pieces with exaggerated logos.
Wang Yueyi in Gucci panther face viscose culotte
pants and Rhyton
sneakers .
The duo embraces their eclectic style. “A high/low mix breaks the boundaries between beauty and life,” says Wang Yueyi.
Wang Yueyi in a Gucci GG technical jersey
dress and Gucci-print belt
bag .
Jing Yue in a Gucci men’s acetate
bomber and Gucci-print
sweatshirt .
Wang Yueyi’s favorite look? The Princetown slipper paired with ruffled knee-high socks.
Wang Yueyi in Gucci Princetown embroidered
slippers .
Wang Yueyi accessorizes her dress with a Gucci-print belt bag.
Wang Yueyi in a Gucci GG technical jersey
dress and Gucci-print belt
bag .
Doctor Gao Rongrong (left) credits both her mother and daughter as her fashion inspiration. “They are the most important women in my life,” she says.
Gao Rongrong in a Gucci Maison de l’Amour pink
sweatshirt and Lurex
skirt .
Li Xiyan in a Gucci children’s
T-shirt .
Rong Fenglan in a Gucci tweed
jacket , shoulder
bag , and G-Frame
watch .
Gao Rongrong (pictured at right with her mother, Rong Fenglan) pairs a pink sweatshirt with a printed pleated Lurex skirt, injecting new wave energy into a retro look.
Rong Fenglan in a Gucci tweed
jacket and shoulder
bag .
Gao Rongrong in a Gucci Maison de l’Amour pink
sweatshirt , Lurex
skirt , and Queen Margaret
shoulder bag .
As a doctor, Rong Fenglan doesn’t like to restrict herself to just one look—but wearability is key. Both she and daughter Gao Rongrong share an experimental approach to trends, while favoring easygoing pieces.
Rong Fenglan in a Gucci tweed
jacket and shoulder
bag .
“My mother made me understand that style is not something you have to hurry; that a woman’s elegance is more about the details and letting your inner beauty shine through,” says Gao Rongrong.
Rong Fenglan in a Gucci shoulder
bag and G-Frame
watch .
Yvonne Zhang’s career as a lifestyle blogger was spurred by her former life in fashion publishing. Today, Gucci’s logo T-shirts and sweaters are the backbone to her hassle-free wardrobe. “They feel effortlessly chic to me. Who doesn’t like to live in relaxed styles?”
Yvonne Zhang in a Gucci logo
sweatshirt and heart-shaped
sunglasses .
Emma Zhang in a Gucci children’s silk
dress and crystal interlocking-G flower
ring .
Yvonne Zhang’s daughter, Emma, already has her own fashion sense. “She often challenges my style choices and criticizes my outfit coordination,” she says with a laugh. “Thanks to her guidance, my styling skills have improved.”
Yvonne Zhang in a Gucci floral nylon
jacket , black
tunic , viscose culotte
pants , a Sylvie shoulder
bag , GG
belt , and Rhyton
sneakers .
Emma Zhang in Gucci children’s jacquard
knitwear and GG
backpack .
Shanghainese model Emma Pei notes that life on a catwalk is very different to her day-to-day family life. The biggest difference about her off-duty life? “I hardly wear makeup and live in T-shirts,” she says.
Emma Pei in a Gucci GG jersey
jacket , silk satin
shirt , and crystal web drop
earrings .
A day spent in Shanghai’s historic district calls for a crisp trouser suit with a dash of unexpected color popping through. The final detail? Delicate stiletto pumps.
Emma Pei in a Gucci GG jersey
jacket , silk satin
shirt , and leather
pumps .
“Welcoming the arrival of my daughter was the happiest moment of my life,” Emma Pei says. Her husband, Wang Zhuxioyin, doubles as the family’s fashion stylist. “He has always given me advice, whether about clothes or life in general,” she says. “When it comes to our style, it’s usually the most naturally practical pieces that win.”
Emma Pei in a Gucci Lurex
skirt and Dionysus shoulder
bag .
Wang Zhuxioyin in a Gucci
sweatshirt .
Guan Ziyun (left) and Guan Ziwen are identical twin sisters who describe themselves as shy. The two students are no wallflowers, though, with their social media followers on alert to see their latest outfits.
Guan Ziyun in a Gucci cities
sweatshirt , Sylvie
handbag , and printed silk
neck bow .
Guan Ziwen in a Gucci stretch viscose
jacket and viscose boot-cut
pants .
The twins are rarely spotted apart; their full personal style inventory is swapped between them, from clothes to accessories to music.
Guan Ziwen in a Gucci reversible nylon
jacket and Re(Belle)
tote .
Guan Ziyun in a Gucci floral
jacket and Re(Belle) shoulder
bag .
Guan Ziyun’s dressing tip for Shanghai’s notoriously cold winters? A longline puffer jacket (with a complementary abbreviated cut for her twin sister).
Guan Ziwen in a Gucci reversible nylon
jacket , 80s-fit denim
pants , and a Re(Belle) shoulder
bag .
Guan Ziyun in a Gucci floral
jacket .
The sisters complete their look with classic handbags that perfectly complement the color palette of each outfit.
Gucci Sylvie
handbags .
“When I put on my pink sweater and pink shoes, it takes me back to summertime when I was 18 years old. There’s a feeling of first love about it,” says primary school teacher Liu Jie (left, with her twin sister, Liu Jing, center, and mother Liu Yihan, right).
Liu Jie in a Gucci pink
sweatshirt and Princetown
slippers .
Liu Jing in a Gucci tweed check
skirt .
Liu Yihan in a Gucci tweed check
jacket .
Primary school teacher Liu Jie (right) and designer Liu Jing are fraternal twins who boast two very different wardrobe approaches. Veering between polished and the playful, both seek out contrasting vintage finds in the secondhand emporiums of Shanghai’s Yongfu Road.
Liu Jing in a Gucci GG cotton Lurex
top , Dionysus velvet shoulder
bag , leather
pumps , and a G-Frame
watch .
Liu Jie in Gucci striped
knitwear , a Dionysus shoulder
bag , and Princetown
slippers .
“My mother is very independent and is particularly cool,” says her daughter Liu Jie, who notes that her mother, Liu Yihan, gravitates toward more simple, slim, and fitted clothes.
Liu Jie in a Gucci tweed check
jacket , GG Marmont
tote , and patent leather
pumps .
Liu Jing sees her sister Liu Jie as her personal fashion inspiration: “When we go through her wardrobe together, she often gets brain waves and mixes unusual clothing combinations. The result will be unexpectedly great.”
Liu Jing in a Gucci tweed check
skirt and Princetown embroidered
slippers .
Liu Jie in a Gucci pink
sweatshirt and Princetown
slippers .
China’s sprawling fashion capital, Shanghai, has long been revered for its idiosyncratic sense of style—a mix of Eastern and Western influences historically chalked up to the influx of Hollywood films during the ’20s. Nearly a century later, that blend of modern and traditional cultural inspirations continues to impact Shanghai’s style tribes.
Here, we meet six families who epitomize the current Shanghainese aesthetic—from a young couple (Wang Yueyi and Jing Yue), who share a love of hyper-saturated prints and classic sportswear, to a Chinese doctor (Gao Rongrong), who cites both her mother and daughter as her primary sources of fashion inspiration, to identical twin sisters Guan Ziwen and Guan Ziyun, whose matching looks go viral on Weibo nearly every day.
Each grouping is captured wearing their pick of Gucci’s Pre-Fall ’18 collection on the streets of China’s most stylish city.
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