34 Viral Beauty Products You Need to Buy Before They Sell Out (Again)

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How often do you find yourself lying awake at night scrolling on TikTok, and before you know it, the sun is peeking through your window? We’ve all been there—some of us fairly recently with the holiday gifting season in full swing. Luckily, when it comes to beauty, endless scrolling is a welcome sport. TikTok has become the go-to place to find the viral beauty products that everyone loves, from a fan-favorite concealer to the highest-selling perfume on the market.

With products that are tested and reviewed by tons of people online, it’s easier than ever to shop for the best beauty finds. So, whether gift-giving is your love language or you’re starting to think of what presents to get this holiday season, we’ve put together a list of the 34 best viral beauty gifts for you to shop. Happy scrolling!

This gift guide was updated in December 2023.

Lip Glow Oil

This lip oil has a hold on all of us, and for the first time in a long time, almost every single shade is in stock. Get it now while you can. Has it sold out already? Then treat yourself to a dupe!

Blursh Book Press'd Blusher Palette

Airwrap Multi-Styler

The Dyson Airwrap is a gift anyone would sell their soul to own. The 2.0 version is the gift of the season, and so far, it’s still in stock. But we all know that can’t last.

Sweeter Tings

Soft Pinch Liquid Blush

Is that the Soft Pinch Liquid Blush on your cheeks, or has the breezy air just made you turn bright pink? Either way, we love to see it.

Euphoria Lip Gloss

Move over wallflowers. This lip gloss packs on the glitter for a reflective pout. If we’re not entering 2023 with a mouth you can see from space...I’m not interested.

Hydro Grip Hydrating Makeup Primer

After all the work we put into our makeup, we want it to last. This grippy primer is hardly new, but somehow everyone just discovered exactly how necessary it is in your routine.

Squirt Plumping Gloss Stick

A new take on a classic, this MAC Cosmetics lip gloss has a high shine plumping formula that makes for the perfect finishing touch to any makeup look. It also comes in a range of different colors for tinted glosses that will look great on all skin tones.

Infinite Chrome Flakes Multichrome Gel for Eyes & Face

This is one of those products you need to see to believe. If you have a spare five minutes, type the name of this product into your TikTok. The shine, the intensity, the pigment–we're obsessed.

Bed Head Wax Stick

Flyaways? Frizz? Nothing is more annoying than a sleek bun that’s been interrupted by untamed hair. This wax stick makes it easy to slick down your hair for a Bella Hadid-esque updo.

Chrome Nail Powder

Hailey Bieber's manicure is still on all our minds, which is why everyone needs this chrome powder set. Not sure where to start? Read all about how to get Hailey's glazed donut nails here.

Satin Heatless Curling Set

Sleeping Beauty's secret to waking up looking cute enough to kiss was probably a heatless curling set. Just wrap your hair along the satin prongs and wake up to effortless waves.

Hollywood Flawless Filter

By now you've learned that the key to your base makeup looking stunning and glowing is this singular product. It's always out of stock, but there are currently a few shades available to snag while you can.

Slug Balm

If you haven't seen this product on your FYP it's because it's a soon-to-be viral hit. If you're still using drugstore basics for slugging nights, try this option instead.

High Tops Self-Grip Rollers

Does a blowout even count if you didn't set your curls in velcro rollers? This set allows you to get perfectly bouncy waves every single time.

Glossier You Eau de Parfum

If there’s a perfume that’s universally loved, it’s Glossier You. What does it smell like? There’s a hint of pepper and a sprinkling of iris, but mostly…it smells like you but better.

Triclone Skin Tech Medium Coverage Foundation

What is there to say about a foundation that everyone is already obsessed with? There are 51 shades, it’s created by Lady Gaga, and it will make your skin look and feel stunning.

Desert Date Cream Blush & Lip Multistick

Who doesn't love a beauty product that makes doing your makeup a breeze? Ami Colé's Cream Blush and Lip Multistick makes getting a stunning makeup look as easy as one simple swipe. With a blendable formula and high pigment, be sure to get one for yourself!

Deep Relief Acne Treatment

Viral skincare deserves a special place on the shelf because everyone’s skin is so different. A viral acne-healing product? Add to cart. This spot treatment deserves all the love it’s getting.

Cloud Eau de Parfum

Whether you’re an Ariana Grande fan or just a lover of warm, sweet perfumes, this scent has fans from every walk of life. With notes of lavender and coconut, it’s a youthful, fun perfume for every day.

Lip Sculpt Lip Liner and Setter

Attention, attention! Calling a meeting for lipstick smudgers everywhere. This lip liner will. not. move. On one end is a matte liner, and on the other is a setter which makes the liner un-budgeable.

Halo Glow Liquid Filter

We’re all obsessed with the Charlotte Tilbury Flawless Filter, but it’s sold out everywhere, all the time. This e.l.f. product is a near-identical dupe for half the price.

Major Skin Crème Foundation and Finishing Powder Duo

Consider this product a filter in a bottle. Gone are the days of blurring out pores on an app–this product does it for you. With a foundation and powder in one, you can’t beat this combo.

Dream Coat Supernatural Spray

It turns out glossy, smooth hair isn’t out of reach after all. This spray will make it easy to blow out all hair types. The trick is to use it alone, instead of pairing it with additional products.

Yummy Skin Blurring Balm Powder

You can cancel that appointment to surgically remove your pores now that this product is on your radar. If you’ve ever wanted super smooth, matte skin, try out this balm powder.

BYO BLUSH Color Changing Blush Oil

This blush is like the grown-up version of a mood ring. In the bottle, this oil looks clear until it meshes with your skin's pH and transforms into a customized, hydrating liquid blush.

SA Cleanser

Salicylic acid is a necessary ingredient to include in your skincare routine if you have oily or acne-prone skin. This cleanser uses salicylic acid to gently, but effectively, detox the skin.

What The Foundation

Lash Sensational Sky High Mascara

If your mascara goals include making your lashes touch your brows, this product can get it done. The wand is super flexible and helps lengthen, separate, and curl lashes.

Leave-in Molecular Repair Mask

Damaged, broken hair needs a BFF, and this is it. If your hair has been bleached or hurt by hot tools, wash well, skip conditioner, and apply this mask out of the shower. The results are instant.

Backstage Rosy Glow Blush

Dior is committed to keeping us looking subtle, cute, and natural. This color might seem too potent but on the cheeks it’s transparent and blurring. The perfect pink blush doesn’t exis–

Skin Perfecting 2 BHA Liquid Exfoliant

No skincare routine is complete without a gentle, pore-refining liquid exfoliant. This salicylic acid toner reduces blackheads and unwanted oil, without stripping the skin.

SoftSculpt® Transforming Skin Enhancer

Is it a bronzer? A foundation? A highlighter? Whatever you want to call it, the results are clear: this balm gives the skin a boost of radiance to look super healthy and gorgeous.

Twin Liner Gel and Liquid Eyeliner

Why buy two eyeliners when you can get both in a single product? This is a gel and liquid eyeliner, so you can create every graphic or smudgy smokey eye you want.

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