You Can Buy Chic, Luxurious Lingerie For Under $100

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Underwear shopping may seem like a necessary evil—intimates like lingerie can be seriously hard to shop for—but the good news is that there are tons of options out there. No matter what your definition of "sexy" might be (or how often it changes), nothing feels better than finding the perfect piece of lingerie that brings out your sensual side.

Maybe you feel most confident wearing a nude, high-waisted brief and bralette set on a lazy Sunday. Other times, you might be in the mood to rock a full-blown lace bodysuit and robe for special occasions (or, just your Wednesday self-care night).

Peep a few of the best lingerie brands, below:

Whether you don spicy lingerie underneath your clothes as your sexy little secret on a date or sport a comfy set while meal prepping at home solo, wearing some confidence-boosting underwear can make you look—and feel—amazing. Plus, you don't have to break the bank to look like a million bucks. Some brands offer luxe options you'll want to invest in as a gift or for a special occasion, and others are affordable enough that you'll want to grab a few pairs.

Whatever your style or price point, these are the 29 best lingerie brands to keep on your radar in 2023:

Intimissi

Intimissimi’s Italian craftsmanship shines through with timeless lace bustiers, tulle babydoll slips, and silk bodysuits. The European brand’s collection of intimates is sexy-meets-classic with silhouettes and sets that never go out of style.

Skims

Kim Kardashian’s viral Skims brand is so much more than just comfy basics and shapewear that will snatch you to the heavens. But yes, that too. Kardashian’s line includes ultra-flattering balconette bras, chiffon sets, and teeny-tiny thongs that will wow inside and outside the bedroom.

Agent Provocateur

While you probably shouldn't wear any lingerie on its own to work (HR might have a bone to pick with you on that), Agent Provocateur's collection of lacy, transparent, barely-there lingerie is the most NSFW you’ll get. And naturally, that's good thing. Shop everything from “Bite Me” blindfolds and bedazzled pasties to chain bras and lace waspies.

La Perla

La Perla’s reputation precedes itself. While admittedly pricey, the purveyor of luxury Italian lingerie boasts some of the prettiest bras, panties, bustiers, and bodysuits in the business with quality to match.

Adore Me

Adore Me has a fun and flirtier take on lingeries with a variety of bright colors and fun prints. Not to mention the social media-favorite brand is extremely size-inclusive and budget-friendly, with even more savings and perks if you sign up for the VIP monthly membership.

Fleur Du Mal

Jennifer Zuccarini founded Fleur de Mal in 2023, naming the luxury lingerie brand after a collection of poems by Charles Baudelaire. The brand embodies this spirit, with high-end French Leavers lace and bespoke embroideries all created by world-class artisans. The designs range from whimsical to provocative and personify the “naughty flower.”

Free People

What I personally love so much about Free People’s lingerie collection is its range. The brand’s feminine designs work as intimates, or can be styled for everyday wear. Shop a versatile selection of hot slip dresses, lace undies, and transparent bodysuits.

HoneyLove

HoneyLove has become an internet fan-favorite for its comfort and functionality. The lingerie maker has set its focus on supporting women of all shapes and sizes with undergarments that are comfortable and hot.

Lively

Lively does basics right, without making them boring. You’ll find comfy and classic styles with a subtle amount of sex appeal, so you can let your own confidence do the rest of the talking.

Journelle

The New York-based luxury lingerie brand has created the sexiest barely-there bralettes for layering, lounging around, or wearing for… other activities (wink, wink). Journelle's light-support designs are equal parts comfy and hot, making your lingerie feel like just a second skin.

Cuup

If you’re a fan of unlined lingerie, Cuup has exactly what you’re looking for—in a range of feminine and hot styles, at that. The brand has bridged the gap between support and comfort.

Love Stories

Love Stories lets you mix and match your lingerie, thanks to its array of coordinating styles. You can pair print-on-print if that’s your thing, or opt for a mismatched style. It’s all up to you.

Avidlove

It's no wonder Avidlove is Amazon's bestselling lingerie brand. With thousands of five-star reviews, happy customers rave that Avidlove's affordable brand features lingerie that's just as flattering as it is comfortable.

Anya Lust

Anya Lust's pieces range from classic lingerie (like this bra, panties, and garter belt set in black lace) to bondage styles. The sets make amazing gifts for the luxe lingerie lover in your life—including yourself.

Hanky Panky

Hanky Panky has been around for a long time. Best known for their comfy AF lace thongs, these won't uncomfortably stick to your body, and have become a fan favorite for feeling like second skin. The brand also offer tons of beautifully packaged gift boxes, so it's a great option if you're looking for an affordable present.

Savage x Fenty

It would practically be sinful to talk about lingerie without mentioning one of our generation's sexiest entrepreneurs, Rihanna. Her Savage x Fenty line has a wide range of distinct sets that are anything but typical. Consider this the high-fashion lingerie you'll wear when you want to mix things up a bit (or channel your inner bad gal).

Ella Lust

The fabrics on Ella Lust's sets (like this chic crushed velvet) look so luxurious, nobody will ever guess you're spending under $20 on lingerie. Don't be surprised if you become a loyal fan immediately.

Knix

Whether you're postpartum or just trying to cut down on waste while on your period, leakproof lingerie is a seriously comfy win. And Knix is proof that it can be super cute, too. This marble-printed brief is stylish, but the brand also offers tons of other solid-colored options, in addition to lacy ones.

Proclaim

CEO Shobha Philips founded sustainable underwear brand Proclaim out of a desire to expand the mass market's definition of "nude" in fashion. Her line of super soft bralettes, bodysuits, slip dresses, and underwear are made out of recycled water bottles.

For Love And Lemons

For Love And Lemons is a name you may recognize for their dainty, floral sundresses, and their equally delicate lingerie will likely also reserve a spot in your special occasion wardrobe. Their heavily embroidered and floral-embossed garter sets are great for when you want a confidence-boosting pick-me-up.

JBC Lingerie

Body-positive brand JBC Lingerie was founded upon the belief that size doesn't dictate sex appeal. Their promise is that if you can't find your size on their site, they'll specially make something for you—just email them with your measurements.

Kat The Label

Kat The Label's pieces might seem ordinary at first, but look closer to see that their bralettes, camis, and high-waisted shorts have trendy little twists like scalloped edges and lace cutouts to make them special. You could easily wear any of the camis or bodysuits out with jeans the next time you go out to dinner, too.

In Bloom by Jonquil

I imagine that if women on the covers of old romance novels were to reawaken in the 21st century, In Bloom By Jonquil's elegant and timeless pieces are what they would wear. Their lace and silk chemises will easily become staples in most any lingerie drawer.

Oh La La Cheri

If you're looking to broaden your range of lingerie, Oh La La Cheri is a great brand to get started with. Their inexpensive pieces range from fun halter teddies with elegant ribbon details to super hot garter belt sets.

Ann Summers

If leather, glitter, and mesh are a core part of your everyday wardrobe, look no further than Ann Summers'collection of lingerie. These pieces are bound to be paired with some of your most fun nights (or days, or weeks).

Bluebella

Bluebella's leather, lacey designs give total dominatrix vibes. Their sets look great alone, but the minimal fabric also makes them great to wear under your slinkiest of dresses, too.

Elomi

Made for larger chest sizes, Elomi's three-part bras provide tons of support without sacrificing style. Stick to their essentials like their well-loved longline bra, or branch out into their glittering mermaid and sequin patterns for a more glam feel.

Pepper

Made to empower people with smaller boobs, Pepper makes the minimal-coverage bras that you wear when you don't really feel like wearing a bra (which is probably most of the time, right?). They even offer comfy nursing-friendly bras that make a great gift to the mom-to-be in your life.

Parade

Parade is all about putting comfort first without sacrificing our planet's resources. Their sustainable fabrics are made out of the softest recycled yarns, and the brand even donates 1 percent of sales to philanthropic efforts. The brand makes some of our editors' favorite bodysuits, too.

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