The $14 secret to Demi Lovato’s hair at the Super Bowl
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In addition to her powerful voice and talent, Demi Lovato has continuously rocked incredible hairstyles whether it be a chic bob or luscious long locks. Her appearance at the Super Bowl was another example of this. With voluminous hair waves, the triple threat looked amazing while singing the National Anthem.
So what helped her achieve this look? Celebrity hair stylist, Paul Norton, posted the products he used for Demi, and one in particular has totally caught our eyes. Called the IGK Beach Club Volumizing Texture Spray, this hair hero is surprisingly budget-friendly and formulated to create effortless beachy waves.
Shop: Beach Club Travel Volumizing Texture Spray, $14
While this version is travel sized, there’s also a full size available for $29. In case you aren’t ready to take the leap in buying the full option, this mini product is a great one to start with.
Suitable for many types of hair including straight, coiled, curly and color-treated, it’s also free from sulfates and mineral oil. It’s even cruelty-free!
Not only is this spray celebrity-approved, but some shoppers have also raved about it. One five-star reviewer wrote, “Obsessed with this!! This texturizer is a dream for my fine but very wavy hair!”
“LOVE THIS!!! This product is amazing for achieving the perfect messy beach wave! Doesn’t leave hair crunchy and I love that there’s no salt in it! Absolutely love,” another reviewer explained.
In case you’re curious, you can also shop the $17 Amazon brush that explains J.Lo’s voluminous hair.