20 Of Our All-Time Favorite Products From Woman-Owned Beauty Brands
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If there's one thing we love to do, it's support women-owned brands—and lucky for us, there are many to choose from in the beauty space. And we know: With all those options, deciding between all the makeup, skincare, hair, fragrance, and body products can be pretty overwhelming. So we're here to put you on to some of the standouts. If you're in the mood for shopping, keep scrolling for 20 product picks from some of the best women-owned beauty brands.
Phlur
If we could only wear one fragrance for the rest of our lives, Phlur's Vanilla Skin Body Mist would be a strong contender. Not a day goes by when we don't receive compliments when wearing this hair and body mist, and we have owner Chriselle Lim to thank. She took the reigns a few years ago and has transformed Phlur into an intentional and memorable brand we can't get enough of.
Phlur Vanilla Skin Body Mist ($35)
Charlotte Tilbury
Charlotte Tilbury's eponymous beauty brand is world-renowned—and for good reason. Each year it comes out with new and innovative products that quickly go viral (and inspire many imitators). One product that did just that is the Hollywood Flawless Filter. It can be worn under foundation or on its own and provides a glowing, airbrushed complexion.
Charlotte Tilbury Hollywood Flawless Filter ($49)
Shani Darden
Esthetician Shani Darden has worked with every celebrity you can imagine, and if you've ever wanted to transform your skin, trust us when we say her skincare brand has got you covered. One of her most popular products is the Lactic Acid Serum, which has earned tons of beauty awards thanks to its ability to smooth and hydrate the skin.
Shani Darden Lactic Acid Serum ($89)
Gisou
When influencer Negin Mirsalehi first introduced Gisou back in 2013, we knew we were in for quite the treat. The brand has exceeded our expectations, using a bee-centered approach and incorporating Mirsalehi honey into all its products. The Honey Infused Hair Oil was the brand's first product and has since become a staple in many haircare routines.
Gisou Honey Infused Hair Oil ($46)
Dolce Glow
Dolce Glow was founded by celebrity spray tan artist Isabel Alysa Vita and offers loads of self-tanning products. The Mia Instant Body Glow holds a special place in our hearts: Not only does it leave you with an out-of-this-world glow, but it's also streak-free and infused with aloe vera, coconut oil, jojoba oil, and macadamia oil to hydrate and moisturize the skin.
Dolce Glow Mia Instant Body Glow ($51)
NuFACE
If you have a NuFACE and don't know who to thank for your snatched face, allow us to introduce you to founder Tera Peterson. She, her sister, and her mother launched NuFACE to bring microcurrent technology into the home. The brand's Trinity device tones, contours, smooths, and lifts the skin (and is worth every penny).
NuFACE Trinity® Starter Kit ($385)
Kosas
While we will forever be fans of Kosas's Revealer Concealer, it's the brand's DreamBeam SPF 40 that we never plan on parting ways with. The sunscreen can be worn alone and works beautifully as a primer beneath makeup (no pilling in sight). Founder Sheena Zadeh launched Kosas in 2015, and it has since become a phenomenon in the beauty world.
Kosas DreamBeam SPF 40 ($40)
Kora Organics
You might already be familiar with Miranda Kerr from her time as a Victoria's Secret Angel, but did you know she also founded her very own skincare company, Kora Organics? One of our favorites from the brand is the Noni Radiant Eye Oil. It's crafted with oils including rosehip, avocado, macadamia, jojoba, and more. The ingredients work together to depuff and soften the eyes.
Kora Organics Noni Radiant Eye Oil ($44)
Color Wow
Have you ever looked at a celeb's hair and wondered how it looks so perfect? There's a good chance they were using Color Wow products. Gail Federici, the founder, has been in the beauty game for over 40 years and has plenty to show for it. The brand's most iconic and game-changing product has to be the Dream Coat Supernatural Spray, which waterproofs hair and stops frizz in its tracks.
Color Wow Dream Coat Supernatural Spray ($28)
Anisa Beauty
On the hunt for amazing makeup brushes? Look no further than Anisa Beauty. Founded by Anisa Telwar Kaicker in 2019, the brand creates high-quality, fuss-free makeup brushes that are well worth the investment. Since we can't choose a favorite, we suggest getting your hands on the Complete Hero Brush Collection, which includes every complexion brush you could ever need.
Anisa Beauty Complete Hero Brush Collection ($165)
Juvia's Place
Chichi Eburu created Juvia's Place after noticing a gap in the makeup market for people with darker skin tones. Years later, her affordable brand is beloved across demographics. One of our favorite products is the Culture 2 Liquid Eyeshadow. Each shade shows up boldly and vibrantly on all skin tones.
Juvia's Place Culture 2 Liquid Eyeshadow ($15)
Glow Recipe
If you're an avid watcher of Shark Tank, we're willing to bet you remember the iconic moment when Christine Chang and Sarah Lee turned down a deal for their company Glow Recipe. At the time, many thought it was a mistake. But all these years later, it's clear they knew exactly what they were doing. Glow Recipe is now sold at the world's biggest retailers and its best-selling Watermelon Glow Niacinamide Dew Drops can be found on many a top shelf. The highlighting serum is crafted with niacinamide and leaves the most stunning glow.
Glow Recipe Watermelon Glow Niacinamide Dew Drops ($35)
Dazzle Dry
Raise your hand if you're tired of spending an arm and a leg at the nail salon, but still want a salon-worthy manicure. If that sounds like you, Dazzle Dry should be on your radar. Created by bio-organic chemist Vivian Valenty, Ph.D., Dazzle Dry is a nail polish system that dries in five minutes flat, without fans or lights. How cool is that? If you're new to the brand, try the Pearl System Kit Virtual Bundle, which includes a nail prep, base coat, nail polish, top coat, and polish reviver.
Dazzle Dry Pearl System Kit Virtual Bundle ($85)
Dae
There's nothing we love more than a slicked-back style, and if you're trying to channel your inner Hailey Bieber or Sofia Richie Grainge, you need to add Dae's Cactus Fruit 3-in-1 Styling Cream to your cart. Not only will it keep your hair in place all day long, but it also smells divine. Influencer and entrepreneur Amber Fillerup Clark founded Dae because of her love for hair, and after using her products over the last few years, ours has never looked (or smelled) better.
Dae Cactus Fruit 3-in-1 Styling Cream ($30)
Dermalogica
Founded by Jane Wurwand, Dermalogica offers profesksional-grade skincare products at a fair price. If we had to recommend only one (a tall order), it would have to be the Daily Microfoliant Exfoliator. It works for all skin types and will leave your texture looking improved and your skin feeling smooth.
Dermalogica Daily Microfoliant Exfoliator ($19)
Nudestix
We've tried more bronzer and contour sticks than we care to admit, and while there are loads of amazing products on the market, we always find ourselves turning back to the Tinted Blur Sculpt Stick from Nudestix. The brand was founded by sisters Ally and Taylor Frankel alongside their mother Jenny; The trio sought to create a community for those who want to embrace and enhance their natural skin (with a little help).
Nudestix Tinted Blur Sculpt Stick ($32)
Drunk Elephant
Tiffany Masterson founded Drunk Elephant because she couldn't find skincare products that worked for her sensitive skin. After identifying problem ingredients that she dubs the "suspicious six," the brand was born—and after going through multiple tubs of the Protini Polypeptide Cream, it's safe to say it's one of our go-tos.
Drunk Elephant Protini™ Polypeptide Cream ($68)
Fenty Beauty
Rihanna's Fenty Beauty made headlines worldwide when it debuted with 40 foundation shades in its Pro Filt'r Soft Matte Foundation, and the brand hasn't stopped breaking the internet since. One of our OG favorite Fenty offerings is the Gloss Bomb Universal Lip Luminizer, our runner-up for best overall lip gloss.
Fenty Beauty Gloss Bomb Universal Lip Luminizer ($21)
Get Into The Limelight
A skincare rule we've always abided by is keeping our faces out of the sun. That's why we're such big fans of Get Into The Limelight's Self-Tanning Drops. Founder Lindsay Schneider started the brand because while she loved self-tanning products, she didn't like the smell or high price tag of those on the market.
Get Into The Limelight Self Tanning Drops ($39)
Refy Beauty
If you're into "no-makeup makeup," we think it's about time for you to try out Jess Hunt's makeup brand Refy Beauty. The Lip Sculpts are seriously next level: It's a dual-ended product with a liner on one end and a setter on the other, leaving lips looking freshly applied for up to 10 hours.
Refy Beauty Lip Sculpt ($26)
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