1989 Studio RTW Fall 2024
Rapper Quavo Huncho tore the house down Sunday night at the freshly painted Milan headquarters of 1989 Studio, where guests including Fear of God’s Jerry Lorenzo swung by to give props to Chaz A. Jordan.
In celebratory mood for his brand’s new house in town, now owned by Italian retail group Folli Follie, Jordan presented a coed collection that followed the upward positioning he has been finetuning.
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“All of this serves the purpose of giving an elevated sense of the brand, because if you look at the past few seasons, [this] is a huge zoom,” the young creative said about his choice to present in Milan with a showroom party, decamping from Paris, where he showed for the past two seasons. “The goal now is, when you step into the space, the world that I’m building is more clear, more apparent,” Jordan said.
Ever since making his first steps into fashion (back in 2015 he launched Ih Nom Uh Nit, with which he is now no longer involved), Jordan has followed a playbook, embedding a whiff of American swagger into luxe streetwear crafted from high-end materials.
Cue fall’s laser-flocked denim pieces, a brick red trucker jacket and jeans, with a luxurious velvety surface, paired with a marble-patterned overcoat. Influences of Lorenzo’s luxe take on American sartorialwear echoed in some of the most convincing looks here, including suede workwear pants under a furry, ‘80s-nodding coat for her and leather pants and turtleneck matched to a mélange woolen topcoat for him.
Denim pieces scattered in rhinestones made Jordan particularly proud as they show, he said, what he wants 1989 Studio to stand for. “What I’m trying to create is this world in which you can have this level of quality and this design aesthetic and visual language, but at a truly accessible price point,” he said.
One may argue that $900 for jeans is more luxury than contemporary, but more accessible merch for the streetwear loving generation hung at the opposite end of the showroom, suggesting aspirational consumers have been taken care of, too.
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Launch Gallery: 1989 Studio RTW Fall 2024
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