19 Celebrity Beauty Brands That Actually Live Up to the Hype

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links."

Celebrities are trendsetters, which is why it's no surprise that more and more stars are launching their very own makeup, skincare, or haircare brands. From Selena Gomez's popular cosmetics line Rare Beauty to Pharrell's cruelty-free skincare made from high-quality ingredients, there are a number of celebrity beauty brands we can't get enough of. Scroll on to learn more about these incredible companies (a portion of some sales even go to charity). Of course, we wouldn't be surprised if you end up adding several products to your cart along the way!

Hailey Bieber, Rhode

Hailey Bieber launched her beauty line Rhode Skin in 2022 and has been making headlines (and going viral) ever since. The buzzy brand is known for creating covetable go-to essentials like peptide lip treatments and tints, hydrating gel serums, and more.

Peptide Lip Treatment

One of Rhode’s most popular products is this peptide lip treatment, which restores and hydrates lips. It frequently sells out and is offered in various flavors including vanilla, watermelon slice, and salted caramel.

Rihanna, Fenty Beauty

Anything Rihanna touches turns to gold—she’s won nine Grammys, has appeared in multiple movies like Ocean’s Eight, and runs a successful lingerie brand Savage X Fenty. On top of all that, the star has one of the most successful makeup brands in the world Fenty Beauty. Rihanna co-owns the brand with LVMH.

Gloss Bomb Universal Lip Luminizer

Thousands of Sephora shoppers have given the brand’s lip luminizer a five-star rating.

Tracee Ellis Ross, Pattern Beauty

Pattern Beauty—a haircare line founded by actress, producer, and singer Tracee Ellis Ross—specializes in creating products for curly, coily, and tight-textured hair. Shortly before the brand’s launch in 2019, Ellis Ross took to Instagram to write: "@patternbeauty is the result of 20 years of dreaming, 10 years in the making (I wrote my first brand pitch in 2008, right when girlfriends finished ) and 2 years of working with chemists. I’m so excited to share this with y’all."

Styling Cream for Curly & Coily Hair

Pattern’s styling cream is made from a hydrating combination of shea butter and kahai oil.

Kylie Jenner, Kylie Cosmetics

Nobody dominates the cosmetics industry quite like Kylie Jenner. The young entrepreneur launched her signature beauty line Kylie Cosmetics in November 2015. According to its website, each product is clean, vegan, and formulated with better-for-you ingredients. Score.

Powder Blush

Add a pop of pink to your cheeks with the Kylie Cosmetics pressed powder blush. It goes on smooth and won't dry out your skin.

Jennifer Lopez, JLo Beauty

Music icon Jennifer Lopez launched her skincare line JLo Beauty on New Year’s Day 2021. The brand aims to create luxurious, high-quality products available at accessible price points.

That Fresh Take Eye Cream

JLo Beauty's That Fresh Take eye cream reduces the appearance of fine lines, dark circles, and wrinkles. It can be used morning, day, and night.

Selena Gomez, Rare Beauty

The “Calm Down” singer ventured into the beauty business in 2019 when she introduced her cosmetics company Rare Beauty to the world. Besides making dozens of amazing products, the brand also gives back to the community. For starters, one percent of all Rare Beauty’s sales go to the Rare Impact Fund, which focuses on expanding access to mental health services and education for youth worldwide.

Everyday Rose Lip Oil & Lip Liner Duo

This best-selling set includes Rare Beauty’s tinted lip oil and a waterproof lip liner.

Ariana Grande, R.E.M. Beauty

Ariana Grande launched her first R.E.M. Beauty collection in November 2021. The first collection included eyeliner, falsies, plumping lip gloss, and more, all packaged in futuristic-looking bottles, cases, and tubes. "I had this vision for my line, and it ended up being exactly how I sort of dreamt it would be. It feels so honest and so true to me," Ariana told Seventeen before the first drop.

Eclipse Cheek & Lip Stick

If you’re a fan of cream blushes, check out this pick by R.E.M. Beauty that can be used on your lips and cheeks.

Harry Styles, Pleasing

Harry Styles has a playful beauty line called Pleasing, which excels at making elevated nail polishes that come in sculptural bottles that you can’t help but want to put on display. That’s not all, though. The beloved brand also carries refreshing eye gel, soothing hand creams, lip balms, pigmented powders, and more.

Hand + Nail Balm

This hydrating cream keeps hands and nail beds feeling oh-so-soft.

Millie Bobby Brown, Florence by Mills

Actress Millie Bobby Brown launched Florence by Mills in 2019, naming it after her great-grandmother. Each product is sulfate, paraben, and phthalate-free and suits all skin types.

Up A Notch Volumizing Mascara

Take your eye makeup to new heights with this silicone-free mascara that lengthens and volumizes lashes.

Halsey, About Face

If you’re looking for high-performance pigment-rich makeup, then Halsey’s About Face is for you. The talked-about line carries a dazzling range of cheek, lip, and eye colors that make every application a work of art.

Matte Fluid Eye Paint

This highly pigmented liquid eye color comes in over two dozen shades.

Hayley Williams, Good Dye Young

Paramore lead singer Hayley Williams is also the co-founder of Good Dye Young, a hair dye company that works to create a community centered around inclusivity and self-expression. It makes hair dyes that suit all types of needs. For instance, it offers shades in a range of colors, sells hair care kits, and even carries hair makeup that comes out in two to six washes. How fun?

Streaks & Strands Semi-Permanent Hair Dye

Perfect for when you want to try out a new shade, this semi-permanent hair dye lasts for around 16 to 24 washes and comes in various colors.

Jennifer Aniston, LolaVie

If you were a Friends fan, then you know just how famous Jennifer Aniston’s hair was in the '90s. Nearly two decades after starring in the show as the fun-loving Rachel Green, Aniston decided to dip her toes into the beauty industry by launching LolaVie. The brand, which is Leaping Bunny-certified, makes cruelty-free products with a focus on sustainability.

Glossing Detangler

LolaVie’s glossing detangler spray helps make brushing your hair so much easier. The best part? It also adds some shine.

Lady Gaga, Haus Labs by Lady Gaga

Just as famous as Lady Gaga’s otherworldly outfits are her amazing makeup looks, so the award-winning singer and actress translated that into her own beauty line. The brand offers sustainable, clean lip oils, lip crayons, highlighters, and more in a range of eye-catching colors.

Bio-Radiant Gel-Powder Highlighter

Glide this gel-powder highlighter along your cheek and brow bones to get an instant radiant glow.

Pharrell Williams, Humanrace

Pharrell Williams can do it all. In 2020, he launched Humanrace, a skincare and body care line that offers daily facial cleansers, moisturizers, soap-free body bars, exfoliators, and more.

Humidifying Face Cream

This hydrating face cream combines the power of snow mushroom and hyaluronic acid to keep your skin looking supple and smooth.

Rosie Huntington-Whiteley, Rose Inc.

After years of getting her makeup done backstage before runway shows and fashion shoots, Rosie Huntington-Whiteley partnered with biotech company Amyris to create her own beauty brand Rose Inc. The two work together to formulate clean beauty products that keep sustainability at the forefront.

Refillable Hydrating Lip Color

This cruelty-free lip color helps plump and firm lips and even comes in recyclable packaging. Did we mention it’s also refillable? A dream.

Scarlett Johansson, The Outset

Actress Scarlett Johansson started the clean skincare line The Outset with co-founder Kate Foster, an entrepreneur and former fashion and beauty executive. The brand’s offerings include everything from detoxifying clay masks to niacinamide night cream.

Collagen Prep Serum

This hypoallergenic prep serum works hard to firm and plump the skin.

Drew Barrymore, Flower Beauty

You may be familiar with Drew Barrymore from her roles in popular movies and eponymously-named talk show, but did you know that the beloved actress also has her own beauty line? Dubbed Flower Beauty, Barrymore started the cruelty-free makeup line in 2013. The brand carries a wide range of products, including eyeliner, eyeshadow, concealer, lip liner, blush, and more.

Bitten Lip Stain

Flower Beauty’s lip stain boasts a lightweight formula and is perfect to swipe on when you don’t feel like wearing lipgloss or lipstick but still want that pop of color.

Gwyneth Paltrow, Goop Beauty

Gwyneth Paltrow—who has starred in films like The Royal Tenenbaums and The Talented Mr. Ripley—started Goop in 2008, and, as they say, the rest was history. What began as a newsletter written in the star’s kitchen has now grown into so much more. Today, Goop has its own beauty line, which makes clean makeup products, skincare serums, and more.

Colorblur Glow Balm

This creamy balm can seamlessly blend into lips, cheeks, and brow bones—the options are endless.

Lisa Rinna, Rinna Beauty

Leave it to actress, model, and reality television star Lisa Rinna to create a beauty line as glamorous as she is. Rinna Beauty launched in 2020 and makes eyeliner, body oil, plumping lip gloss, and much more, but it may be most known for its iconic lip kits. “I want people to look gorgeous and be happy,” Rinna writes on the brand’s website. “My wish is for Rinna Beauty to empower people with confidence.”

Legends Only Lip Kit

If you don’t have anything from Rinna Beauty, start with the brand’s Legends Only Lip Kit. The highly-rated set comes with a lip liner, lipstick, and lip gloss—basically everything you need to create a picture-perfect lip look.

You Might Also Like

• 30 Anti-Aging Foods for Women That'll Keep You Feeling Young

• A Definitive Ranking of Popular Potato Chip Brands