The 18 Best Memorial Day Swimsuit Sales to Start Summer Off Right

best memorial day swimwear sales 2023
18 Swimsuit Sales to Start Summer Off Rightcourtesy of brands


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Maybe you plan to spend Memorial Day weekend perched on a beach chair in Charleston or Monterey; maybe you're tanning on a towel in Central Park. Wherever your plans for the unofficial start of summer take you, you'll need a few cute swimsuits to soak in the sunshine over the holiday weekend (and for vacations down the line). Perfect timing: The best Memorial Day swimsuit sales are already here.

Our growing list of Memorial Day fashion deals includes dozens of bikinis and one-pieces, from stringy separates to full-coverage, full-support one-piece bathing suits. Massive designer sales at Shopbop and Net-a-Porter include swimsuits by Mara Hoffman, Lisa Marie Fernandez, and Good American for at least 20 percent off. Then, there are discounted swimsuits at Onia, Andie, and more worth an "Add to Cart." Whatever your beach, pool, or patio vibe this upcoming Memorial Day weekend, you'll find a swimsuit for your summer plans in our sale edit below.

The Ultimate Plunge Swim Bundle

Can't choose just one of Cuup's top-rated swimsuits? Go for a bundle that includes two absolute classics, each with support for all bust sizes.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fshopcuup.com%2Fproducts%2Fthe-ultimate-plunge-swim-bundle&sref=https%3A%2F%2Fwww.harpersbazaar.com%2Ffashion%2Ftrends%2Fg40091882%2Fmemorial-day-swimsuit-sales%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link ">Shop Now</a></p><p>The Ultimate Plunge Swim Bundle</p><p>$247.80</p><p>shopcuup.com</p><span class="copyright">Cuup</span>

Knit Beachwear Swim Top

SKIMS' bi-annual sale has swimwear destined for a sultry beach vacation, including this plunge top and coordinating cut-out bottom.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fskims.com%2Fproducts%2Fknit-beachwear-plunge-top-magenta&sref=https%3A%2F%2Fwww.harpersbazaar.com%2Ffashion%2Ftrends%2Fg40091882%2Fmemorial-day-swimsuit-sales%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link ">Shop Now</a></p><p>Knit Beachwear Swim Top</p><p>$46.00</p><p>skims.com</p><span class="copyright">SKIMS</span>

Triangle Bikini

Live your best Y2K life at the beach or pool in this Alessandra Rich bikini. From the coated floral print to the crystal embellishments and teeny-tiny shape, it feels like a throwback in the coolest way.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.net-a-porter.com%2Fen-us%2Fshop%2Fproduct%2Falessandra-rich%2Fclothing%2Fbikinis%2Fcrystal-embellished-floral-print-stretch-lame-halterneck-triangle-bikini%2F1647597288634742&sref=https%3A%2F%2Fwww.harpersbazaar.com%2Ffashion%2Ftrends%2Fg40091882%2Fmemorial-day-swimsuit-sales%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link ">Shop Now</a></p><p>Triangle Bikini</p><p>$315.00</p><p>net-a-porter.com</p><span class="copyright">Net-a-Porter</span>

Swim Skirt

Want a little extra coverage on top of your favorite black bikini? This Madewell swim skirt is water-friendly and pulls on above another piece with built-in shorts.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.madewell.com%2Fpull-on-swim-skirt-NJ858.html&sref=https%3A%2F%2Fwww.harpersbazaar.com%2Ffashion%2Ftrends%2Fg40091882%2Fmemorial-day-swimsuit-sales%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link ">Shop Now</a></p><p>Swim Skirt</p><p>$39.99</p><p>madewell.com</p><span class="copyright">Madewell</span>

Triangle Bikini Top

Parade's brand-new bikini tops and bottoms ring up for less than $30 in its Memorial Day weekend sale. Naturally, we're considering at least two for our cart.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fyourparade.com%2Fproducts%2Ftriangle-bikini-top-ecosplash-swim-deep-sea&sref=https%3A%2F%2Fwww.harpersbazaar.com%2Ffashion%2Ftrends%2Fg40091882%2Fmemorial-day-swimsuit-sales%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link ">Shop Now</a></p><p>Triangle Bikini Top</p><p>$25.20</p><p>yourparade.com</p><span class="copyright">Parade</span>

Lauren Bandeau Bikini Top

Onia's sport and on-sale bikinis are made with a soft, sculpting fabric ideal for swimming laps or just lounging by the pool. Ahead of Memorial Day, several of their best two-pieces and one-pieces are on sale at Shopbop.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.shopbop.com%2Flauren-top-onia%2Fvp%2Fv%3D1%2F1532940134.htm&sref=https%3A%2F%2Fwww.harpersbazaar.com%2Ffashion%2Ftrends%2Fg40091882%2Fmemorial-day-swimsuit-sales%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link ">Shop Now</a></p><p>Lauren Bandeau Bikini Top</p><p>$66.00</p><p>shopbop.com</p><span class="copyright">Shopbop</span>

SwimTrophy Scoop-Neck Swimsuit

This editor-approved JADE Swim one-piece is a true classic, from the scoop neckline to the full-coverage bottom.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.matchesfashion.com%2Fus%2Fproducts%2F1489800&sref=https%3A%2F%2Fwww.harpersbazaar.com%2Ffashion%2Ftrends%2Fg40091882%2Fmemorial-day-swimsuit-sales%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link ">Shop Now</a></p><p>SwimTrophy Scoop-Neck Swimsuit</p><p>$69.00</p><p>matchesfashion.com</p><span class="copyright">MatchesFashion</span>

x GIGI HADID Taurus Shine Bralette Bikini Top

Dozens of Frankies Bikinis swimsuits are up to half-off well ahead of Memorial Day weekend. We suggest going for one of the limited-edition swimsuits from the label's collaboration with Gigi Hadid.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Ffrankiesbikinis.com%2Fproducts%2Fx-gigi-hadid-taurus-shine-bralette-bikini-top-black-white&sref=https%3A%2F%2Fwww.harpersbazaar.com%2Ffashion%2Ftrends%2Fg40091882%2Fmemorial-day-swimsuit-sales%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link ">Shop Now</a></p><p>x GIGI HADID Taurus Shine Bralette Bikini Top</p><p>$47.50</p><p>frankiesbikinis.com</p><span class="copyright">Frankies Bikinis</span>

Luchia Belted One-Piece Swimsuit

You'll stand out at the beachfront bar in this patterned one-piece by lemlem. Just add a straw hat to lean into the tropical vibe.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.nordstrom.com%2Fs%2F6592624&sref=https%3A%2F%2Fwww.harpersbazaar.com%2Ffashion%2Ftrends%2Fg40091882%2Fmemorial-day-swimsuit-sales%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link ">Shop Now</a></p><p>Luchia Belted One-Piece Swimsuit</p><p>$87.50</p><p>nordstrom.com</p><span class="copyright">Nordstrom</span>

Always Fits One Shoulder One Piece

The name doesn't lie. Good American's Always Fits line has stretch and support in equal doses to keep you comfortable on the beach.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.shopbop.com%2Falways-fits-one-shoulder-piece%2Fvp%2Fv%3D1%2F1554746542.htm&sref=https%3A%2F%2Fwww.harpersbazaar.com%2Ffashion%2Ftrends%2Fg40091882%2Fmemorial-day-swimsuit-sales%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link ">Shop Now</a></p><p>Always Fits One Shoulder One Piece</p><p>$23.75</p><p>shopbop.com</p><span class="copyright">Shopbop</span>

Sunny Bikini Top

The cups on this string bikini feature hand-embroidered florals—a level of detail you'll rarely see on sale.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.victoriassecret.com%2Fus%2Fvs%2Fswimwear-catalog%2F1121911300%3Fbrand%3Dvs%26choice%3DA553%26genericId%3D11219113%26rrec%3Dtrue%26recommendedProductType%3DpdpProductRecs&sref=https%3A%2F%2Fwww.harpersbazaar.com%2Ffashion%2Ftrends%2Fg40091882%2Fmemorial-day-swimsuit-sales%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link ">Shop Now</a></p><p>Sunny Bikini Top</p><p>$97.50</p><p>victoriassecret.com</p><span class="copyright">Victoria's Secret</span>

Regatta Stretch Swimsuit

A lot of brands claim their one-pieces can double as a bodysuit. Fisch's is the first to really make us believe it, with its zesty shade, adjustable straps, comfortable fabric, and cool plunge detail.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.net-a-porter.com%2Fen-us%2Fshop%2Fproduct%2Ffisch%2Fclothing%2Fone-piece%2Fplus-net-sustain-regatta-stretch-econyl-swimsuit%2F1647597290706007&sref=https%3A%2F%2Fwww.harpersbazaar.com%2Ffashion%2Ftrends%2Fg40091882%2Fmemorial-day-swimsuit-sales%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link ">Shop Now</a></p><p>Regatta Stretch Swimsuit</p><p>$178.80</p><p>netaporter.com</p><span class="copyright">Net-a-Porter</span>

Ruched Squareneck One-Piece

J.Crew shoppers agree that this is one of the best-fitting swimsuits the brand has ever made—and it's highly discounted in several shades. It comes in sizes 0 to 24.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.jcrew.com%2Fp%2FBF179&sref=https%3A%2F%2Fwww.harpersbazaar.com%2Ffashion%2Ftrends%2Fg40091882%2Fmemorial-day-swimsuit-sales%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link ">Shop Now</a></p><p>Ruched Squareneck One-Piece</p><p>$47.99</p><p>jcrew.com</p><span class="copyright">J.Crew</span>

One-Piece Swimsuit

Between the thick straps and the full-coverage cut, Ganni's discounted one-piece is perfect if you like your suits conservative and cool.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.yoox.com%2Fus%2F47324081ID%2Fitem&sref=https%3A%2F%2Fwww.harpersbazaar.com%2Ffashion%2Ftrends%2Fg40091882%2Fmemorial-day-swimsuit-sales%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link ">Shop Now</a></p><p>One-Piece Swimsuit</p><p>$62.00</p><p>yoox.com</p><span class="copyright">Yoox</span>

Woven Underwire One-Piece Swimsuit

If dramatic cutouts aren't your thing, an underwire one-piece like Tory Burch's shows just enough skin.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.toryburch.com%2Fen-us%2Fsqq%2F139212.html&sref=https%3A%2F%2Fwww.harpersbazaar.com%2Ffashion%2Ftrends%2Fg40091882%2Fmemorial-day-swimsuit-sales%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link ">Shop Now</a></p><p>Woven Underwire One-Piece Swimsuit</p><p>$169.00</p><p>toryburch.com</p><span class="copyright">Tory Burch</span>

The Bells Top

Here's a top-rated bikini included in Andie Swim's sale section, ahead of a larger sitewide sale for Memorial Day. Reviewers say it's surprisingly supportive, even with those thin straps.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fandieswim.com%2Fproducts%2Fthe-bells-top-eco-nylon-topaz&sref=https%3A%2F%2Fwww.harpersbazaar.com%2Ffashion%2Ftrends%2Fg40091882%2Fmemorial-day-swimsuit-sales%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link ">Shop Now</a></p><p>The Bells Top</p><p>$50.00</p><p>andieswim.com</p><span class="copyright">Andie</span>

The Spencer

Solid & Striped has dozens of excellent deals on one-pieces, bikinis, and cover-ups ahead of Memorial Day weekend, including this retro belted maillot.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.solidandstriped.com%2Fproducts%2Fthe-spencer-solid-rib-varsity-blue&sref=https%3A%2F%2Fwww.harpersbazaar.com%2Ffashion%2Ftrends%2Fg40091882%2Fmemorial-day-swimsuit-sales%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link ">Shop Now</a></p><p>The Spencer</p><p>$151.00</p><p>solidandstriped.com</p><span class="copyright">Solid & Striped</span>

Full Coverage One Piece Swimsuit

2023 brides, this cutout one-piece swimsuit belongs on your bachelorette weekend itinerary.

<p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.victoriassecret.com%2Fus%2Fvs%2Fswimwear-catalog%2F5000009263&sref=https%3A%2F%2Fwww.harpersbazaar.com%2Ffashion%2Ftrends%2Fg40091882%2Fmemorial-day-swimsuit-sales%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now;elm:context_link;itc:0;sec:content-canvas" class="link ">Shop Now</a></p><p>Full Coverage One Piece Swimsuit</p><p>$34.97</p><p>victoriassecret.com</p><span class="copyright">Victoria's Secret</span>

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