The 31 Best January Beauty Launches to Revamp Your Routine for 2024
Anastasia/ Bubble/ Briogeo/ La Mer/ Urban Decay
As I write this story, we're a mere six days into the new year, but the launches are rolling in. Already, there's so much newness that the InStyle beauty team can't get enough of.
Related: 11 Beauty Buys InStyle Editors Couldn't Get Enough of in December
For starters, Fenty Beauty just dropped a bevy of new goodies and La Mer released a souped-up reformulation of an already amazing serum. Plus, other brands we love, like Urban Decay and Bubble, are here with sparkly new drops. Shop these and more, below.
Fenty Skin Treatment Trio
Fenty
Fenty Skin is hitting the ground running with three new launches. First up, the Cherry Dub Blah 2 Bright 5% AHA Face Mask ($39) is joining the family. It's packed with enzyme-rich cherries, brightening vitamin C, moisturizing vitamin B5, energizing caffeine, and an exfoliating blend of glycolic, lactic, and salicylic acid. Plus, the beloved lip oil ($24) and lip mask ($23) are now each available in a new flavor — Kalahari melon. The juicy fruit adds even more antioxidants and a fresh punch to the already amazing formulas.
Farmacy Honey Glow 17% Resurfacing Acid Serum
Farmacy
Farmacy's new exfoliating serum features glycolic and lactic acids, both alpha-hydroxy acids (AHAs), and willow bark extract, which is naturally rich in salicylic acid, a beta-hydroxy acid. AHAs are water-soluble exfoliants that loosen the glue between dead skin cells and boost collagen production, leaving the top layer of your skin bright and glowy. BHAs are oil-soluble and get deeper into the pores, clearing out gunk and excess oil. This robust formula is complemented with hydrating hyaluronic acid and soothing prickly pear extract to leave skin comfortable.
Peter Thomas Roth Peptide Skinjection Line
Peter Thomas Roth
This moisturizer and serum duo from PTR is packed with line-smoothing, elasticity-boosting peptides and neuropeptides. The formulas are designed to prolong the life of your injectables, but also delivers needle-free results on its own (hence the name). While the peptides do their thing, nourishing ingredients like squalane, glycerin, vitamin E, hyaluronic acid, and olive oil moisturize, smooth, and soothe skin.
Related: Why Peptides Should Be in Your Skincare Routine
INKEY List Bio-Active Ceramide Repairing and Plumping Moisturizer
The Inkey List
Ceramides are the lipids that hold our skin cells together, contributing to strong, firm skin and moisture retention. So, as we settle into the coldest month of the year, now is the perfect time to boost our natural ceramide reserves and reinforce our skin barriers. This INKEY List moisturizer is made with bio-active ceramides to strengthen the skin barrier and lock in intense moisture, leading to firmer, smoother, and plumper skin with time. This formula is enhanced with nourishing shea butter and blurring silicones for an IRL-filtered effect.
Briogeo Scalp Revival Rosemary Pre-Wash Scalp and Hair Oil
Briogeo
Pre-wash oils have become one of my favorite hair-care products. I love giving my strands a deep dose of moisture before diving into my lather-rinse-repeat. This one from Briogeo is divine. It's made with growth-boosting rosemary oil, moisturizing castor oil, and a soothing blend of tea tree oil and bisabolol. The precision-tip applicator nozzle allows you to get the oil onto your scalp with ease for a nourishing treatment. I usually put it on 10 to 15 minutes before I shampoo, but you can also use it overnight for an intensive treatment. Pro tip: Once your treatment is done, apply shampoo to dry strands so the shampoo can really stick to and remove the oil before oil-phobic water gets in the way.
Anastasia Beverly Hills Lip Velvet
Anastasia Beverly Hills
For a weightless, comfortable, and true-matte lip, look no further than the new ABH Lip Velvets. They're available in six mauvey, peachy neutral shades for a gorgeous your-lips-but-better finish. They have a gorgeous mousse-like texture and a pointed-tip applicator so you can both line and fill your lips in a single swipe.
Fenty Beauty We're Even Hydrating Longwear Concealer
Fenty
In addition to new skin-care goodies, Fenty Beauty is also launching a new concealer. This hydrating, medium-coverage concealer will join the medium-to-full coverage Pro Filt'r Concealer to round out the brand's offerings. We're Even is packed with renewing Persian silk tree extract, hydrating hyaluronic acid, and moisturizing prickly pear extract. It will be available to shop in-store and online on January 12.
Bubble Water Slide Hydration Boosting Serum
Bubble
Give your skin the hydration it's begging for with this new serum from Bubble. It's, of course, packed with water-loving hyaluronic acid, but it also includes a blend of niacinamide, squalane, prickly pear extract, and saccharide isomerate — which all work synergistically to hydrate skin and retain moisture. Use it under or mixed into your favorite moisturizer for a boost.
Genaissance de La Mer The Serum Essence
La Mer
La Mer took its Genaissance serum up a notch with this exciting reformulation. It has twice the amount of Crystal Miracle Broth, the serum's fermented hero ingredient, which accelerates skin cell renewal. Plus, it has a new symmetry ferment and Icelandic algae for smoother, firmer, denser, and more supple skin.
Related: Luxury Skincare Brands Are Leaning More Into Marine Ingredients — Here's Why
Urban Decay Slick Day
Urban Decay
Give your brows a daily lamination effect with this new super-hold gel from Urban Decay. It features a dual-sided comb applicator to lift, straighten, and shape your brows with precision. The gel is made with a water-based wax that provides a strong hold without making your brows appear dry and flakey.
111SKIN Wrinkle Erasing Retinol Patches
111Skin
Hydrocolloid wrinkle patches work by temporarily immobilizing the area where they're applied, meaning you can't furl or scrunch while you sleep, which helps prevent wrinkles from deepening with time. Plus, they trap moisture, keeping the skin moisturized and allowing fine lines to soften. What takes these wrinkle patches from 111SKIN to the next level is that they deliver retinol, vitamin C, and peptides to the skin via dissolving microdarts. The set includes five patches — two to use around the eyes or mouth, two to use on the forehead, and one to use between the brows.
True Botanicals Phyto-Retinol Sleep Serum
True Botanicals
Retinol is a derivative of vitamin A. In order for our skin to use it, it must first go through a few rounds of conversion within our cells to become retinoic acid (which is the active ingredient in tretinoin, the form of retin-A you can get with a prescription). During those conversion steps, the ingredient loses a bit of efficacy — and as you move up the retinoid chain from retinol to tretinoin, the chance for irritation also goes up. To get around that, True Botanicals paired retinol with Peptilium, a cranberry-derived bio-peptide that works synergistically with retinol to reinforce the skin barrier and regulate gene expression, improving skin luminosity and texture.
Dermalogica Pro-Collagen Banking Serum
Dermalogica
Collagen is essential to keep our skin firm and bouncy — but we slowly lose what we have and naturally produce less of it as we age. This serum is here to help. It's made with collagen amino acids and a slew of antioxidants to protect skin from the effects of collagen-compromising free radicals. Plus, it has a soothing and hydrating blend of jojoba ester and polyglutamic acid.
Anastasia Beverly Hills Brow Freeze Gel
Anastasia Beverly Hills
Freeze your brows in place with this wax-gel hybrid, also new from ABH. It's got a non-sticky, flake-free texture that's enhanced with glycerin to condition the brows. The applicator brush has three bristle options to help you perfect your look.
Laneige Water Bank Moisturizers
Laniege
Laneige has revamped its Water Bank collection with three new hyaluronic acid-packed formulas. Each $40, there's the Cream Moisturizer for normal-to-dry skin, the Intensive Moisturizer for dry, extremely dry, and sensitive skin, and the Gel Moisturizer for combination-oily skin. Each is made with hyaluronic acid that has been fermented with deep sea algae and gone through a 10-step filtration system to yield deep, long-lasting hydration.
The Doux Silk Me Out Bundle
Press Play
To get a good silk press, you need a solid shampoo to get your strands squeaky clean, a conditioner that hydrates hair without weighing it down, and styling products to smooth, soften, and protect against heat. The new silk press line from The Doux provides all of that goodness. The bundle allows you to get all the products — Press Rewind, an anti-frizz shampoo; Fast Forward, a heat-protecting conditioner; Silent Treatment, a 30-day heat protectant spray; Just Glaze, a silkening Fluid; Doux Drops, a bonding polish; and O.P.P., a one-pass press heat-protection spray.
GHD Chronos
Gha
Heat styling and I have a love-love relationship. I'm always down for a sleek, straight look with minimal damage. So, I got a keratin treatment to allow my hair to retain straight styles better and this straightener to take my routine to the next level. It genuinely leaves my hair shiny, straight, and smooth with just one pass. The plates are responsive, flexing and adjusting the temperature so one area of hair doesn't get more heat than another. It's seriously cut down my straightening time and allows me to use less heat — a win-win.
Lash Princess False Lash Effect Mascara in Brown
Essence
This Lash Princess mascara has a cult-like following. Everyone from regular shoppers to makeup artists love that it provides amazing length and drama for just $5. And now, if you want that effect in a softer vibe, you can grab the iconic formula in brown. This is great for those with fairer hair or anyone who wants something more subdued than black.
NEOM Organics Magnesium Bath Milk
Neom
NEOM organics is hands-down my absolute favorite brand for bath products. Each one smells divine and leaves both your skin and senses soothed. This new launch is rich in magnesium to soothe tired bodies. Plus, it has a gorgeous blend of organic essential oils and vitamin E to nourish your skin.
ILIA The Base Face Milk
Ilia
This milky moisturizer leaves your skin soft, hydrated, plumped, and refreshed. It's made with four different sizes of hyaluronic acid molecules for hydration throughout the different layers of the skin. Plus, it has nourishing microalgae extract, renewing prickly pear flower extract, and a blend of lipids, fatty acids, and sterols similar to the ones that naturally occur in skin to restore the barrier.
Ursa Major Lunar Bloom Retinal Serum
ursa Major
New from Ursa Major, this night serum is made with retinal. Known formally as retinaldehyde, this is a retinoid that's a step closer to retinoic acid than retinol, making it more potent. Because of this higher potency, less of it is need to be efficacious, meaning this serum contains a just a 0.1% dose of the good stuff. It's complemented by cells from a night-blooming flower, gardenia stem cells, round-headed bush clover extract, and ceramides. These all work together to boost the production of collagen and elastin while sealing in moisture.
Beekman 1802 Mushroom Milk Better Aging Eye Cream
Beekman
Five types of mushrooms and 5 percent hexapeptides make up this powerful eye cream. Hexapeptide reduces wrinkles depth while the mushrooms do their thing. It's got nerve-stimulating lions mane, antioxidant-rich reishi, a hydrating blend of snow mushroom and sclerotium fungi, and brightening kojic acid fungi ferment. And in classic Beekman 1802 style, the base of the formula is silky goat milk.
Jo Malone Forever Loving Roses Collection
Jo Malone
Rose is a classic scent and we love experiencing the breadth of ways it can be incorporated into perfumes. In this new collection from Jo Malone, rose is infused into three scents the brand describes as "rebellious." First is Rose Blush ($112), a delicate rose blended with basil and lychee (It's also available as a candle, $82). Next is Rose & Magnolia ($112), a sensual bouquet that blends the flower with patchouli and warm amber. Finally there’s Rose Amber ($112), a spicy scent that enhances the rose with clove and amber.
gisou Hair Perfume Wild Rose
Gisou
I love a sleek silk press with big bouncy curls. So, often, my strands smell like burnt hair and strong-hold hairspray. This hair perfume from gisou is perfect to give my strands a refresh. In addition to lightly draping my hair in a blend of wild rose, vanilla, and Mirsalehi honey, the formula also hydrates and adds shine.
Estée Lauder Re-Nutriv Ultimate Diamond Brilliance Soft Creme
Re-Nutriv
The star of this nourishing cream is Estée Lauder's patented SIRTIVITY-LP. It's an ingredient that helps skin maintain peak performance by supporting cell renewal and recovery. This ingredient works alongside vitamin C, glycerin, shea butter, a host of peptides, and more to moisturize, brighten, smooth, and firm the skin over time.
Dazzle Dry Yours Truly Collection
Dazzle Dry
Ahead of Valentine's Day, Dazzle Dry released its Yours Truly collection. It comprises three new shades — Beloved ($22), an iridescent hot pink; Adore Me ($22), a muted bubblegum pink; and Heart of Gold ($22), a coral-y rose gold shimmer. Each shade is stunning and perfect to don throughout the month of February.
Herbivore Botanicals Green Magic Cica + Ceramides Redness Reducing Serum
Herbivore
Squalene, prickly pear, and pomegranate seed are the stars of this nourishing face oil. Squalene is particularly great for dry skin as it closely resembles our skin's own natural oils. Founder Alicia Keys designed this serum to use as the final step in your nighttime skin-care routine to seal in all the goodness. This launch is exclusive to Amazon, celebrating the brands launch into the Amazon Premium Beauty Store.
goodlight Taste of Space Lip Milk
Good Light
Spoil your lips with this formula that combines a balm, gloss, and mask into one product. The star of the blend is raspberry extracts to lend a gorgeous scent and tons of antioxidants. It also has vitamin B5, vegan collagen, cupuacu butter, mango butter, and glycerin for a creamy, dreamy, and moisturizing finish.
Keys Soulcare Deeply Replenishing Squalane Facial Oil
Keys Soulcare
Squalene, prickly pear, and pomegranate seed are the stars of this nourishing face oil. Squalene is particularly great for dry skin as it closely resembles our skin's own natural oils. Founder Alicia Keys designed this serum for use as the final step in your nighttime skin-care routine to seal in all the goodness. This launch is exclusive to Amazon, celebrating the brands launch into the Amazon Premium Beauty Store.
Glossier Full Orbit
Glossier
This eye cream from Glossier takes a reactive and a proactive approach to the skin around the eyes. It's got polyglutamic acid and hyaluronic acid delivers and lock in moisture and niacinamide to smooth fine lines. Plus, it has puff-reducing arctic microalgae and brightenng white hawthorn and Arabian jasmine flower extracts.
Soft Services Software Update Performance Retinol Serum
Soft Services
If you've ever tried Theraplush, the viral overnight hand cream, from Soft Services you should be pumped for this new launch. It's a body retinol serum made with 0.25 percent pure retinol to firm and smooth your skin. It also has niacinamide to brighten and soothe while glycerin provides buttery moisture. Slather it on up to four times a week to reap the benefits.
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