This $155 Blender Is Taking Over My Instagram Feed

·3 min read
Photo credit: Beast Health
Photo credit: Beast Health


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Smoothies themselves are inherently Instagram fodder. But blenders? The bulky, industrial-looking equipment we reach for when making cold, green sludge is not exactly aesthetically pleasing. Though they often get the job done, blenders are ripe for a millennial makeover.

The Beast Health Beast Blender first caught my eye about a week ago on a friend's Instagram Story. She was making a Daily Harvest smoothie in a device that looked more like a fancy CB2 wall sconce than a kitchen appliance. Then I saw the blender again—this time on a different friend's story. Then again, and again. This thing won't leave me alone.

Maybe I'm just bitter, because my Vitamix is from the Obama era and it often smells like burning rubber, but I first scoffed at the idea of a trendy blender. I mean, is anything sacred? But the design of this thing is actually pure genius.

"Kitchen appliances and blenders in particular are really ugly. I personally hate having ugly appliances out on my counter, especially living in New York City, since we have no counter space," Jenna Rennert, the beauty and fashion expert whom I first spotted using the Beast on Instagram, says. "This is the one thing I want to keep out on my counter because it's so beautiful. It looks like a Baccarat crystal, or like something designed by Elon Musk."

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The Beast was designed not by Tim Cook but by Colin Sapire, the founder of NutriBullet. His goal was to elevate everyday blending (he succeeded). The one-button interface is sleek—push quickly to pulse, or push and hold to blend and liquify. The "vessel" is made of a durable, dishwasher-safe plastic that can double as a cup to take your smoothie with you on the go. Then there's the blending technology, which uses a 1,000-watt motor and smart monitoring so you can smack the hell out of that frozen chunk of mango for the ideal amount of time. All this results in a simpler user-friendly experience and silkier smoothies than other (far costlier) blenders out there can produce. Plus, fans say that this blender is relatively quiet. My ancient Vitamix sounds like a jet engine and sometimes makes my ears ring, which is not a pleasant experience at seven in the morning.

There are a few major drawbacks, though: You can't blend hot liquids in the Beast Blender, so soup is out of the question. The speed is also not adjustable, so you can't be quite as precious with what you're blending. But frozen and non-frozen fruits and veggies, ice cubes, and even coffee beans can be annihilated in this powerful little tool. Rennert loves to mix up salad dressings too. "Anything I would usually throw in a food processor, I throw in here now," she says.

If you're in the market for a new blender, the Beast Health Beast Blender costs $155 and is available at Huckleberry, Goop, and Beast Health.

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