15 Indigenous-Owned Makeup and Skincare Brands To Support With Your $$

When it comes to representation in the beauty industry, Indigenous-owned brands definitely don’t get the recognition—or the shelf space at major beauty retailers—that they deserve. It’s so common for Indigenous culture and medicinal remedies to be appropriated by the wellness industry, but there’s less of a push to support Indigenous entrepreneurs in their beauty and wellness ventures. And that needs to change.

Within the majority of these Indigenous and Native American makeup, skincare, and body care brands, there’s a focus on ingredients found directly in nature and sustainable practices to harvest those ingredients and package the products. Utilizing natural herbs, oils, and extracts (like sage, tea tree, and lavender) is key for Indigenous communities, who live in communion with the land they’re on and incorporate nature into many of the medicinal practices that have been in their families for centuries. Many of the products are handmade by the founders, too.

From bold matte lipsticks with biodegradable packaging, to handmade essential oil-infused soaps, to antioxidant-packed cranberry serum, here are 15 products from Indigenous and Native-owned beauty brands that you should support now–and always.