40 Fashion, Beauty & Lifestyle Brands With Pride Collections That Give Back
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Unlike the last few years, many of this year’s LGBTQIA+ Pride celebrations will be held both indoors and outdoors, which means it’s time to go all out and grab a new outfit to celebrate. Whether you just want a cute rainbow tee for your Pride party or you’re looking to spice up your summer wardrobe with a few new buys, be sure to spend your coin on fashion and beauty brands with Pride initiatives that actually give back.
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Tons of brands drop special collections with a percentage of proceeds donated to L.G.B.T.Q.I.A+ communities and organizations, while others drop similar ranges and donate a lump sum in advance instead. Either way, you’re better off supporting a brand that actually donates to the cause than ordering the first rainbow-striped tee you see on Amazon, right?
Whether you’re in the market for a new outfit, some makeup or skincare goodies, or a random assortment of candles, sandals, and whatever else tickles your fancy, you can find a Pride-supporting brand to shop below. Beauty brands like Kiehl’s and Bath and Body Works have stepped up to the plate when it comes to rainbow packaging and major donations. Meanwhile, fashion and footwear brands from Vans to Banana Republic have dropped seriously cute collections too.
Below, shop 20 brands with incredible Pride initiatives you’d actually want to buy anyway, so you can stock up on some great stuff and feel good about your purchase in the process. Happy pride, y’all!
BEAUTY
Morphe
The limited-edition Morphe Made With Pride Collection includes two palettes, face and body gems and a colorful eye brush set with 100 percent of the net proceeds going to The Trevor Project. To date, the brand has donated $895,000 to LGBTQ+ causes and $436,000 to The Trevor Project.
Made With Pride Collection $8-$26
Youth to the People
Whether you shop this cult-fave skincare brand or not, Youth to the People is donating $100,000 through their To The Future Fund across two nonprofit organizations empowering LGBTQIA+ youth and community members, GLSEN, and NCTE. That just makes us want to support the brand even more this month. Our pick? The new Retinal + Niacinamide Youth Serum, a gentle way to improve breakout-prone, textured skin.
Retinal + Niacinamide Youth Serum $68
Bliss Limited-Edition Pride Block Star Set
Get two of Bliss’ best-selling Block Star SPF 30 sunscreens in this cute set featuring artwork designed for Bliss x The Trevor Project by Social Justice Artist, Devon Blow. 100 percent of the purchase price is going straight to The Trevor Project.
Limited-Edition Pride Block Star Set $48
It’s A 10 Haircare
You should grab this nourishing, detangling hair mask because it really works. But if you don’t, It’s A 10 is donating anyway. (How great is that?) The brand commited to a banner donation with a minimum of $100,000 to support The Trevor Project with more parternships to come in the fall.
Kevyn Aucoin Beauty
Kevyn Aucoin Beauty is honoring the late makeup artist’s legacy with a partnership with Hetrick Martin Institure. During the month of June, Kevyn Aucoin Beauty is matching every sale of its Pride bundles (up to $10,000) and donating 100 percent of the proceeds to HMI.
Paint Outside the Lines Bundle $62
Peace Out To Paradise Set
Two of our favorite brands have teamed up for Pride! The limited-edition set includes Isle of Paradise’s best-selling Self-Tanning Butter and Peace Out’s Limited Edition Pride Acne Dots, plus fun stickers and a travel pouch. Each brand is donating 20 percent of the set proceeds to The Trevor Project, the world’s largest suicide prevention and mental health organization for LGBTQIA+ young people. Plus, the set has a retail value of $57, making it a great deal.
Starface Rainbow Hydro-Stars
Starface isn’t just giving back during Pride Month. Instead, the rainbow color of these pimples patches always gives back. All net proceeds from Rainbow Hydro-Stars are allocated to the Black-Led Movement Fund and the Hetrick-Martin Institute for LGBTQ+ youth. Since launch, Starface has allocated $99,253.82 to HMI as a result of sales!
E.L.F. Big Mood Mascara Pride Limited Edition
The popular vegan volumizing mascara got a colorful update for Pride! Plus, a whopping 100 percent of the proceeds will be donated to the It Gets Better Project so stock up.
Big Mood Mascara Pride Limited Edition $8
Kiehl’s Limited Edition Pride Ultra Facial Cream
For the third year in a row, Kiehl’s is pledging a minimum donation of $150,000 to The Trevor Project. Including in the fundraising is this limited-edition Ultra Facial Cream with Trevor Project label.
Limited Edition Pride Ultra Facial Cream $62
Harry’s Face & Body Shave Set
Although shaving products are marketed to different genders, at the end of the day, don’t we all just want to use a really great razor? That’s why Harry’s and Flamingo came together for this affordable set, which includes one razor head from each brand and packaging designs from Brooklyn-based illustrator Ohni Lisle. It’s a great deal and gets even better. 100 percent of the set’s sales will be donated to The Trevor Project.
Harry’s Face & Body Shave Set $10
Sally Hansen Insta-Dri x Pride Limited-Edition Collection
This is the fourth year Sally Hansen has partnered with GLAAD, raising more than $400,000 to support GLAAD’s mission. This year, the 3-set collection features 11 shades across them, expanded to include colors from the Progress Pride and Transgender Pride flags. Plus, Sally Hansen teamed up with CoverGirl this time around to “continue their alliance once again with additional all-year-round support,” per the brands.
GLAAD Rainbow Pride Gift Set $24.99
Olay Retinol24 + Peptide Limited Edition Pride Jar
Why not stock up on this best-selling, anti-aging moisturizer with its fun new pride packaging? Olay is donating $100,000 to The Trevor Project via P&G’s Can’t Cancel Pride program.
Retinol24 + Peptide Limited Edition… $29.99
Kérastase Pride Limited-Edition L’Huile Original Hair Oil
Stock up on this ultra-popular hair oil with its fun new rainbow packaging. Kérastase is donating $50,000 in 2022 to The Trevor Project.
Pride Limited-Edition L’Huile Original… $52
Beekman 1802 Limited-Edition Pride Bloom Cream Daily Moisturizer
In honor of Pride (June and beyond), gay-owned brand Beekman 1802 is celebrating with a limited-edition Pride Bloom Cream, a lightweight moisturizer infused with probiotic extracts for healthy skin. In the month of June, 100 percent of profits are going to Ali Forney Center to support homeless LGBTQIA+ youth.
Limited-Edition Pride Bloom Cream Daily… $54
IPSY
IPSY’s “Free to Be” bundle is up for grabs this month, with trending products at a crazy affordable value ($110!).
Jean Paul Gaultier Le Male and Classique Pride Limited Edition
Both the Classique and Le Male Limited Edition Pride bottles are dressed in stripes to make a statement about equality. In 2022, Jean Paul Gaultier has donated $70,000 to The Center, a nonprofit organization serving the LGBTQIA+ community of NYC. That’s more than enough reason to pick up one iconic fragrance this year.
Classique Pride Edition Eau de Toilette $100
Lottie London
London-based cosmetics brand Lottie London hawks the fun, colorful makeup you need for Pride parties. The new five-piece collection includes an eyeshadow palette, two cult-favorite stamp liners in new pride designs and two face gem sets. For the month of June, 10 percent of Walmart.com sales are going to Kaleidoscope Trust, a UK-based charity working to uphold the human rights of LGBTQIA+ people.
Byoma
During the month of June, the skincare brand is donating 50 percent of all sales from its website to GLSEN, a nonprofit dedicated to honoring and supporting LGBTQIA+ youth by creating safe and inclusive school environments. There’s so much affordable skincare to choose from but we suggest starting with the stellar Clarifying Serum.
Balmain Hair Couture
In the market for a luxe hair accessory or nourishing shampoo and conditioner? Now’s the time. Balmain Hair Couture is donating 10 percent of US online sales throughout the month of June to Strands for Trans.
Limited Edition Leather Headband SS22 $510
ChapStick Love Wins 12 Ct
Can you ever have enough ChapStick, really? We say no. Especially when during Pride Month, ChapStick is donating 100 percent of sales from its Love Wins lip balm sticks to the It Gets Better Project. Oh, and giving $25,000. Stock up now.
Hally
Time to update your hair color for summer? For the month of June, 10 percent of proceeds will be going towards Trans Lifeline Organization. Pick up the Color Cloud for mess-free, demi-permanent color.
FASHION & LIFESTYLE
So Gay Rosé
LGBTQIA.+ and AAPI-owned So Gay Rosé is committed not only to offering the highest-quality canned sparkling rosé wine on the market, but also to remaining a catalyst for open conversation and promoting inclusivity and acceptance. As a part of the brand’s dedication to fostering a sense of community, So Gay Rosé will be 10 percent of its proceeds in June to an organization with whom the founders once considered a lifeline, The Trevor Project.
Vans
With a donation of $100,000, Vans is supporting 20 LGBTQIA+ summer camps in the US and Canada. In addition, the donation supports the Trans Youth Community Grants program to distribute funds for local, grassroots organizations supporting trans youth. And that’s not all. Vans enlisted LGBTQIA+ artists to design some seriously cute clothes and sneakers. One of our faves is the OTW Gallery Classic Slip-On designed by Sara Lorusso. How cute?!
OTW Gallery Classic Slip-On $80
Abercrombie & Fitch
Not only did A&F launch a cute gender-neutral collection — including this hoodie! — the brand is donating $400,000 to The Trevor Project, regardless of sales. To date, its raised more than $2.8 million for the organization. Whoa.
Adore Me Alyshia Unlined Plus
Adore Me has been rolling out the Pride collections for years, donating a whopping $51,000 to date to the Ali Forney Center. Want to celebrate? This sexy rainbow bra and panty set is just the thing.
Adore Me Alyshia Unlined Plus $24.95
EyeBuyDirect
Pride for All features new eye-catching, colorful frames perfect for all your Pride parties — and beyond. 100 percent of sales (up to $50,000) will be donated to benefit The Trevor Project.
True Round Raimbow Eyeglasses $39
Girlfriend Collective
Upgrade your leggings (or grab a trendy workout dress!) this June. Girlfriend is donating 20 percent of proceeds from its Pride Collection to the Ali Forney Center when you use the code PRIDE at checkout.
Flame FLOAT Ultralight Legging $78
Victoria’s Secret PINK With Pride Collection
PINK rolled out a cute and cozy collection for Pride month but that’s not all — PINK donated $200,000 as part of its longstanding partner Campus Pride.
Everday Lounge Campus Pant $54.95
Rellery
Rellery is giving back to The Trevor Project with 50 percent all purchases made of its Rainbow Necklace and Rainbow Huggie Hoop Earrings. They’re totally cute enough to wear all year round.
Aerie
Aerie is donating $50,000 once again to the It Gets Better Project, in addition to launching a limited-edition collection of vibrant baseball hats, graphic socks, colorful underwear and fun spiral hair ties.
Aerie Pride Cotton Logo Boybrief… $25
Vera Bradley Campus Backpack
This recycled cotton backpack doesn’t scream Pride, making it feel fresh and cute all year round. Vera Bradley’s entire Pride Daisies Collection supports Free Mom Hugs with $20,000 of sales from the collection.
Ugg
Not only did Ugg create a really fun Pride collection (these slides are everything), the brand is donating $125,000 to The Trevor Project as well as partnering with LGBTQIA+ creatives for the Pride 2022 campaign.
Bath & Body Works
Support and celebrate L.G.B.T.Q.I.A.+ rights by shopping Bath & Body Works new Pride Collection. Bath & Body Works has donated $150,000 to the It Gets Better Project, whether you shop or not.
Glitter Hearts 3-Wick Candle Holder $14.95
JustFab
JustFab released a Pride collection this year featuring footwear, clothing and accessories inspired by the Pride flag, in partnership with the LGBTQ Center of Long Beach. Throughout the month of June, JustFab will donate $25,000 worth of clothing, shoes, and accessories to the Center. The Hanna Transparent Heeled Sandal is especially fun for Pride parties.
Hanna Transparent Heeled Sandal $44.95
Boy Smells Marble Fruit Candle
Last year, Boy Smells launched the Marble Fruit Genderful Fine Fragrance for Pride and the scent became a fan-fave. This year, we get a candle version with the same subtly fruity and inviting smell. Plus, 15 percent of sales from the Marble Fruit candle and Genderful Fine Fragrance for June and July will be donated to GLSEN with a minimum donation of $50,000.
Converse
More than 50 creatives from Converse’s LGBTQIA+ community participated in this year’s Pride campaign. To celebrate, the brand launched its Pride 2022 collection with some seriously cute customization options. Plus, Converse gives annual grants to organizations such as the It Gets Better Project, The Ali Forney Center and Skate Like A Girl.
Custom Chuck Taylor All Star Pride By… $85
CASETiFY
Not only is CASETiFY sponsoring this year’s LA Pride in The Park festival, $5 from every Pride Case sold will be donated to Christopher Street West—the official nonprofit organization of LA Pride.
P448
P448 launched the gender-neutral Limitless Collection with an expanded size range so everyone can wear the cool sneaker styles. Plus, the brand partnered with the Ali Forney Center with a $25,000 donation to their important work building housing and programming for LGBTQIA+ youth in NYC.
Skagen
Skagen’s limited-edition sustainable Pride collection gives back (100 percent in June) to InterPride. That means it’s time for a fun new watch.
Grenen Pride Limited Edition Three-Hand… $135
Fossil
A whopping 100 percent of proceeds from the sale of the Fossil Pride collection during June will benefit The Trevor Project, with a minimum donation of $100,000. Yes, this cute bracelet is included!
Vintage Casual Pride Multicolor Enamel… $45
Torrid
20 percent of net profits of Torrid’s Always Proud Collection goes to the Torrid Foundation in support of GLAAD, with a goal of raising $500,000. Perhaps a romper is in order?
Banter by Piercing Pagoda SayGAY Pride Necklace in Sterling Silver with 24K Gold Plate
For the second year in a row, Signet Jewelers’ Banter by Piercing Pagoda and It Gets Better Project are joining forces. This time, they are taking a stance against the legislature in Florida, commonly known as the Don’t Say Gay law, with a limited-edition ‘SayGAY’ nameplate necklace. Through June, 100 percent of sales, up to $25,000, will benefit the It Gets Better Project.
Freedom Moses Love Rules Slides
You need new pool shoes. 20 percent from every Love Rules slide will be donated to the It Gets Better Project for the month of June.
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