12 Ways to Shop Pantone's Color of the Year—Viva Magenta

We'll show you how to incorporate the color of the year into your life.

Brighten the dark days of winter with Pantone’s color of the year. It’s called Viva Magenta, and it’s “a brave and fearless red,” says Leatrice Eiseman, executive director of the Pantone Color Institute. But you don’t have to be too brave to work its exuberance into your home or wardrobe. We have a few suggestions.

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Our Favorite Colored Viva Magenta Products

Casius Side Chair, $123 at Wayfair

Here’s how to wake up a room! The Casius Side Chair pops whether it’s pulled up to your desk or your dining table. wayfair.com, $123

OPI 7th & Flower Nail Polish, $10.79 at Ulta

Magenta is always a good idea when it comes to nail polish! This OPI 7th & Flower Nail Polish is a great way to add a pop of magenta color to your everyday look! Ulta.com, $10.79

Pantone Viva Canvas High-Tops, $110 at Cariuma

You know you want these Pantone Viva Canvas High-Tops for men or women. Nearly 9,000 reviews say they’re comfy and stylish. cariuma.com, $110

Dunn-Edwards Paint, $54 at Dunn Edwards

To see the new optimistic red on your walls, try Dunn-Edwards Paint in Cherry Berry, Merlot or Pink Dahlia hues. They’re in the magenta family and are sure to enrich any room. dunnedwardsdura.com, $54/gallon

Scarlet Magenta Earrings, $50 at Ink Alloy

Big pops of color in jewelry will be red-hot in 2023, says BriteCo jewelry expert Rachel Akmakjian, and magenta fits right into that trend. Besides gemstones in that hue — think rubies and garnets — you’ll see more big earrings, cuffs and pendants in enamel, brass and glass, she says. We liked these Scarlet Magenta Earrings made by artisans in India from recycled brass topped with a powder coat that really pops. Inkalloy.com, $50

Paper Mate Flair Pens, $18 on Amazon

Your thank you notes can be magenta-bright and fragrant if you use the Scented Flair Felt Tip Pens from Paper Mate. amazon.com, $18

Kyrgies Slides, $70 at Kyrgies

All natural wool, these Krygies Slides are handmade by artisans in Bishkek, Kyrgyzstan. kyrgies.com, $70

Henri Matisse Art, $5 at Etsy

Printable art is an affordable way to add color and style to any wall. Download these Henri Matisse Art Posters from The Mercury Digital and print them at home or at a local print shop. etsy.com, $5 for two

Ultralight Packable Down Vest, $115 at Lands' End

The magentaverse is cozy when you’re wearing this Ultralight Packable Down Vest in Verbena. landsend.com, $115

Ceramic Wall Flower, $40 at Viva Terra

Each Ceramic Wall Flower is carefully hand-sculpted sometimes using hundreds of petals to form each bright blossom. They can bloom on the wall or be used in tablescapes. They're available in magenta and other hues. vivaterra.com, $40

Always Pan, $145 at From Our Place

Designed to take the place of multiple traditional pieces of cookware, the Always Pan lets you braise, sear, steam, strain, sauté, fry and boil. And it adds a splash of cheery color to your kitchen. fromourplace.com, $145

Magenta Pomegranates Wallpaper, $90 at WX Studio

Even just one wall covered in Magenta Pomegranates Wallpaper from WX Studio will make a statement. And it’s peel-and-stick, so it’s super easy to install or remove. WX Studio, $90 for 2 feet by 12 feet