On July 10, 2000, Heinz released Blastin' Green ketchup to promote Shrek. The green ketchup was so popular that a years' worth of orders sold in the first few months of its release. Some believe the color was so successful because it seemed more natural thanks to green tomatoes.
To capitalize on the demand, Heinz released a full line of different-colored ketchup in squeezable, kid-friendly bottles. The line was named EZ Squirt. These colors included Awesome Orange, Totally Teal, Stellar Blue, Passion Pink, and Funky Purple.
As reported by WPXI, in order to make the EZ Squirt ketchup multicolored, Heinz had to strip the red coloring out of traditional ketchup and add food coloring. Subsequently, other ingredients were tweaked to maintain the same ketchup taste, and the company could no longer call EZ Squirt a "tomato ketchup."
The EZ Squirt line saw success with more than 25 million bottles sold, causing Heinz to capture 60% of the US ketchup market. Eventually, sales dwindled, and the EZ Squirt line was discontinued in January 2006.
The EZ Squirt line made headlines again in 2015, however, after a German man, Daniel Korell, scanned the QR code on a Heinz ketchup bottle to enter the company's online contest. Instead, the QR code directed him to the hardcore pornography site FunDorado.
In an email to CNNMoney, Michael Mullen, senior vice president of Corporate & Government Affairs at Heinz, said, "Heinz in Germany has apologized for the way in which an out-of-date QR code and website link to design a ketchup label in 2014 has been reassigned to an adult content web site.”
In response to the incident, FunDorado posted on its Facebook page, "Hello Daniel Korell, wow! Has Heinz perhaps confused FunDorado's Sexy Lila with its Lila Ketchup EZ Squirt? However, you won't of course be going away empty-handed. We're giving you a year's free access to FunDorado.com."