The 12 Best Bath Towels and Hand Towels, According to Customer Reviews

If you’ve spent the last few days frantically googling “best bath towels,” we get it. Nobody likes getting out of the shower, feeling squeaky clean, and then drying off with a tattered towel. Or worse, one that sheds on you like an oversized sheepdog. That said, finding a bath towel that feels jusst right can turn into the adult version of Goldilocks and the Three Bears. While some are too small or too thin, others might be too heavy or non-absorbent—it all boils down to your personal preferences. Here are a few things to consider before you hit the “checkout” button.

HOW TO CHOOSE THE BEST TOWEL FOR YOU

  • If you want something super soft, look for towels made from high-quality primo fabric (i.e., Egyptian or Turkish cotton). Not only are these fibers super-absorbent, but they make towels less prone to shedding or fuzzies.

  • If you want something lightweight and quick-drying, look for towels made with microfiber materials and a GSM of 300 to 400. Just be sure to avoid too much polyester material (which should be a general rule to follow for all things fabric).

  • If you want something long-lasting, look for towels with one hundred percent cotton. While towels made of Egyptian or Turkish cotton are the plushest you can get, anything that's solely cotton-constructed will be a softer, more durable and absorbent option.

Not sure where to start? Never fear—we’ve done the hours of diligent research for you. Below, find the seven best bath towels for supreme softness, plushness, absorbency and weight, PLUS five of our favorite hand towels to go with it (because you might as well do all of your towel buying in one fell swoop).

BEST BATH TOWELS, AT A GLANCE:

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1. WHITE CLASSIC BATH TOWELS

Best Overall

There’s no denying it: White Classic’s luxurious Egyptian cotton towels are *the* go-to option for premium softness, low-density construction and high absorbency— all wrapped up into one. They’re spun from 700 GSM, long-staple Egyptian cotton to provide all of the plushness you’re looking for (without the shedding or pilling). Plus, they’ve been proven to retain their softness over time, and they’re entirely dryer safe. Each set includes four towels available in multiple colorways, including white, grey, black, navy blue, light blue, brown, burgundy, green, beige or pink.

Pros:

  • Ultra-plush feel

  • Gets softer after each wash

  • Long-lasting

  • Absorbent and quick-drying

Cons:

  • Not as lightweight

  • Pricer than other sets

$50 at Amazon

2. AMERICAN SOFT LINEN TOWEL SET

Best Value

If you’re looking to extend the luxe vibe of the first option to the rest of your bathroom (without spending a fortune), this is your best bet. This set includes two bath towels, two hand towels and two washcloths— all constructed from 100 percent Turkish cotton for the same high-quality softness. Plus, these towels are incredibly absorbent and lightweight, with a GSM of 605 to 615, making them perfect for everyday use.

Pros:

  • Extremely soft

  • Absorbent and quick-drying

  • Less expensive

  • Durable

Cons:

  • May fade over time

  • Not as lightweight

$40 at Amazon

3. HAMMAM LINEN BATH TOWELS

Best Absorbent

While we all love the idea of being wrapped in a super-plush towel, they’re not always great at doing their job (AKA drying us off). However, this set brings the best of both worlds together with four towels that are as soft and fluffy as they are absorbent. While they’re made with 100 percent Turkish cotton, they’re also specially processed to decrease drying time and increase water absorption. Say goodbye to waiting for a three-hour drying cycle to finish.

Pros:

  • Quick-drying

  • Plush and soft

  • Durable

  • Machine washable

Cons:

  • Denser than other options

$43 at Amazon

4. BROOKLINEN SUPER-PLUSH BATH TOWEL SET

Best Ultra-Plush

When Brooklinen labeled these towels ‘plush,’ they weren’t messing around. Constructed with 100 percent Turkish cotton, these are the softest, fluffiest and most luxurious towels you can find if you’re looking to transform your bathroom into an at-home spa. However, they’re definitely pricier at $69 a set, but they’ve been proven to hold up in the wash while maintaining softness and color (so you won’t have to worry about replacing them anytime soon).

Pros:

  • Ultra-Plush

  • Absorbent

  • Soft and comfortable

  • Durable

  • Fade and pill-resistant

Cons:

  • Expensive

  • Takes a while to try

  • Thicker than most towels

BUY IT ($69)

5. UTOPIA TOWELS COTTON TOWELS

Best Lightweight

Need some towels that are equally quick-drying and soft? This set includes six towels made from 100-percent ring-spun cotton and constructed with loops on both sides for maximum soft, lightweight absorbency. However, while these babies are perfect for a quick shower after the gym, you may want to have an extra set of plush towels nearby when you need some extra TLC.

Pros:

  • Quick drying and absorbent

  • Lightweight

  • Soft

  • Includes 6 towels

  • Great for travel

Cons:

  • Not plush

  • May be too small for some

  • Not as durable

$36 at Amazon

6. PARACHUTE CLASSIC TURKISH COTTON TOWEL

Best Splurge

You get what you pay for, and if you’re looking for supreme, luxurious softness with a high-quality construction that’ll last for years, these towels are it. They’re made with 100 percent Turkish cotton and are loomed using aerocotton technology, a unique spinning process that gives towels a plush but not overly dense feel. They’re definitely on the pricier side (a single towel costs $29), but if you’re willing to pay for something that’s durable and long-lasting, we’d say it’s worth the investment.

Pros:

  • Ultra Plush

  • Extremely absorbent

  • Short drying time

  • Durable

  • Fade and pill-resistant

Cons:

  • Expensive

  • Not as lightweight

BUY IT (from $29)

7. MAURA BATH TOWEL SET

Best Eco-Friendly

These towels are made from the 100 percent Turkish cotton we want, and their materials are ethically farmed to ensure that each one is free of harmful chemicals. The best part? They feel just as soft and luxurious as a hotel bath towel would and they absorb water with ease. Oh, and did we mention that they’re machine washable?

Pros:

  • Soft and absorbent

  • Large size (30 x 56 inches)

  • Double-stitched at the hem for added durability

Cons:

  • Takes longer to dry

  • More expensive than other options

$50 at Amazon

BEST HAND TOWELS, AT A GLANCE:

  1. Best Overall: White Classic Hand Towels

  2. Best Design: Smyrna Hand Towels Set

  3. Best Absorbent: Simpli-Magic Hand Towels

  4. Best Lightweight: Utopia Towels Hand Towels

  5. Best Plush: AmazonBasics Hand Towels Set

1. White Classic Hand Towels

Best Overall

Just like their bath towels, White Classic’s hand towels serve up luxury that’ll stand the test of time. Crafted from pure combed cotton, these plush 16- by 30-inch towels offer a spa-like feel that can withstand machine washing and drying without pilling or losing color.

Pros:

  • Very absorbent

  • Super soft

  • Comes in 7 colors

Cons:

  • May arrive with loose threads

$23 at Amazon

2. Smyrna Hand Towels Set

Best Design

If you’re going for the whole ~boho bathroom vibe~ these hand towels are your finishing touch. Manufactured in Turkey and crafted from Anatolian cotton yarn, these ultra-chic towels are both super absorbent and machine washable (just be sure to let them air dry).

Pros:

  • Gorgeously designed

  • Also feels very soft

  • Absorbent

Cons:

  • Not dryer-compatible

$17 at Amazon

3. Simpli-Magic Hand Towels

Best Absorbent

Made from pure cotton, these Simpli-Magic hand towels offer a plush, lightweight feel as they soak up residual water with ease. Not only is this a steal, where the set includes 12 towels for $20 bucks, but they’re quick-drying, absorbent and super soft to the touch.

Pros:

  • Soft to the touch

  • Very absorbent

  • Lightweight

Cons:

  • Produce a lot of lint

  • Not as durable

$20 at Amazon

4. Utopia Towels Hand Towels

Best Lightweight

Available in seven colors, this set of super-absorbent hand towels from Utopia Towels are specially constructed from 100 percent ring-spun cotton to be equal parts soft and lightweight. They’ve been proven to hold up in the wash, and the set comes with six towels that are each 16 by 20 inches (so you can hang one from the kitchen stove as well).

Pros:

  • Very soft

  • Absorbent

  • Durable

Cons:

  • May feel too thin

  • Special care instructions

$30 at Amazon

5. Amazon Basics Hand Towels Set

Best Plush

Last but not least: a set of eight plush towels that are soft, durable and super absorbent. Each towel is made from 100 percent lightweight cotton for a luxurious feel and comes in eight solid color choices.

Pros:

  • Dries quickly

  • Feels soft

  • Thick and plush

Cons:

  • More soft than absorbent

$22 at Amazon

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