11 Honoré Further Commits to Size Inclusivity with Its Private Label
Fashion for all is at the core of 11 Honoré. Since launching in 2017, the Los Angeles–based retailer has stood out in the industry for its commitment to size inclusivity, offering collections that range from 12 to 26 by leading design houses. It collaborates with Carolina Herrera, Altuzarra, Cushnie, Jason Wu, Christopher Kane, and Roland Mouret, among many others, to give consumers access to runway styles that normally wouldn’t cater to the plus-size category. Now, three years later, 11 Honoré has honed all its learned about the market and infused that into its Private Label line.
“Since inception, we have been engaging with our customer, collecting data, and listening closely to what has been missing for her these last three years” said Patrick Herning, 11 Honoré’s founder and CEO, in a statement. “We’re confident this offering will provide women with timeless, stylish and easy pieces, using luxurious fabrics, expert tailoring and elevated details, with fit with being of the utmost importance and priority.”
Herning’s confidence in the new collection is certainly not unfounded. Along with amassing an understanding of what women gravitate toward, he enlisted Danielle Williams Eke as the global design director; she is a creative who is fully aware of the kinds of cuts and materials that are best suited for extended sizes.
“As a plus-sized woman with a deep adoration of fashion, I’ve been faced with the false idea that a plus-size brand could not be stylish, fashion forward and with an impeccable and consistent fit,” said Williams Eke in a statement. “This collection embodies a modern mix of timeless and chic silhouettes, with thoughtful details and a fit that reaches a range of shapes and sizes. We have sourced the most luxurious fabrics and implemented stretch, exactly where you would appreciate it most.”
11 Honoré’s Private Label consists of 24 pieces and will launch with three installments throughout the coming months. The first consists of wardrobe staples, including slips made of stretch charmeuse, high-waist trousers, and linen shirtdresses. The second drop will showcase more of an athleisure best with sweatpants and crew-neck jumpers. And the third will feature blazers, bodysuits, and other tailored pieces intended for formal settings. All, to be sure, keep to the standards that have made the retailer a leader in the plus-size category.
“We’ve invested significantly not only in our fit technology, but also in a seasoned, pedigreed design team to complement and build upon the offering that currently sits on our site,” said Herning.
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