The 16 Best Places to (Discreetly) Buy Sex Toys Online in 2022
Sex toy sales have gone through the roof during the pandemic, and they're expected to continue to grow at an eight percent rate for the next seven years. But why are so many adult toys, including many for couples, getting snapped up? The multi-billion-dollar industry’s success is undoubtedly linked to the increasing popularity of online retailers, since it’s so much more discreet to “add to cart” rather than browse a specialty shop that specializes in erotic merch. Whether you're looking for little bullets, want vibrators, penis rings or quiet toys good for travel, we've gathered the best places to shop. Plus, if you need one in a pinch, there are even fast shipping stores (like Amazon) to get yours in as soon as one to two business days. And for newbies wondering where to buy sex toys, shopping online affords the opportunity to explore bestselling products and their potential uses in a leisurely manner (online, no one can see you blush).
For these reasons and more, we’ve gathered the 16 most user-friendly places to buy sex toys online. Now go get shopping, OK?
RELATED: 5 Mistakes You’re Making with Your Sex Toys, According to a Sexologist
1. Lovehoney
You'll appreciate this adult toy site for its wide selection and reasonable prices on everything from what you’d expect (vibrators, dildos, etc.) to more wide-ranging sexual health offerings. For example, the whole page of vaginal floor strengtheners ranges from silicone kegel balls to a rechargeable vibrating egg that can has three speeds and 17 (yup, 17) vibrational patterns. And traditionalists will appreciate the Magic Wand, still the bestselling vibrator sold, here with a luxury spruced-up makeover.
2. Ella Paradis
This sex toy superstore has all the brands we love, including the wildly popular Womanizer, which is one of the top-selling sex toys of the pandemic and is, remarkably, an air press-enabled and touch-free orgasm factory. There’s also We-Vibe, the company that makes a Chorus Couples Vibrator which has an adjustable fit, a squeeze-enabled remote and a waterproof chassis that people can use when they’re in the same room or control remotely using the app. Besides its wide range of brands and products, Ella Paradis is aces for its constant sales and discounts, including ever-changing discount codes and blowout sales before a big holiday. And yes, all deliveries come in unmarked brown packaging, so your delivery person won’t ever know what he or she is dropping at your door.
3. Dame Products
This female-founded website has the aesthetic appeal and sexual promise of a weekend at a hipster hotel by the beach. Dame designs and makes such cute and inventive sex toys in colors like quartz, lavender, jade and navy, you’ll be tempted to leave them on your bedside table rather than hide them away when you’re not using them. The hero product of the collection is the Eva, a small, hands-free vibrator that has retractable arms that tuck inside your outer labia and hold the vibrating part against the clitoris during penetrative sex. There’s also the Power Trip kit that features two bestselling vibrators and a water based lube. And there’s no risk—the brand promises 60-day returns for store credit and discreet billing and shipping.
4. Urban Outfitters
Nobody will suspect a thing when you get your Urban Outfitters package in the mail. Grab yourself a pair of jeans while you shop for some top-of-the-line vibrators, like this high-rated Cake So-Low Stroker. And if you really are looking to spice things up with your partner, try out this Magic Babe Ball from Unbound. Shake the ball and get a saucy action for you or your partner to perform to heat things up.
5. Saks Fifth Avenue
Scoop up some of the most-loved toys from brands like Dame, Lelo, Smile Makers, Maude and more right at Saks Fifth Avenue. We love this Arc Vibrator from Dame, especially if clitoral stimulation is your go-to pleasure. Make sure to add this personal lube to your cart, too, which is made specifically for silicone sex toys and condoms.
6. Babeland
Up your game in the bedroom by treating yourself and your partner to a couples' toy like this Phoenix Neo Vibrator. It is dual stimulating and is super flexible for easy movement. You can also grab yourself this Magic Wand that is sure to leave you extremely satisfied after some much needed self-care time alone.
7. Verishop
We appreciate how sexual wellness has moved into the mainstream. Case in point: The fact that you can now buy a cute light blue-colored massager called The French Lover at the same time as a pair of statement earrings and wide-leg jeans. In addition to Smile Makers (the company behind that French Lover vibrator), Verishop features toys from luxury lingerie designer Kiki de Montparnasse, a great water-based lube from Unbound and even a Burn Massage Candle from Maude. And since this is a clothing/lifestyle retailer, your deliveries will be fashionable, not a telltale sign that you bought a little helper on the interweb.
8. Maude
Minimalists swear by this site’s core collection of vibrators and body care products. The elegant flutter-tip Vibe, like the palm-sized Drop, has three super-quiet speeds, is made of platinum-grade silicone and charges through a pretty-much-invisible hole in its side. Interestingly, Maude also makes pink-pepper scented bath salts and other bath and self-care items, centering sexual wellness firmly in the wellness arena. Good thing the toys are water-resistant.
9. Adam & Eve
We appreciate the encyclopedic nature of this online superstore, which has a handy glossary drop-down menu that explains how some of the less intuitive items are meant to be used, as well as the entertainingly named “vibrator wizard,” a quiz that helps pin down which device is right for you. From a basic dildo to a vibrating penis ring (that also acts as a handheld vibrator when no penises are around), Adam & Eve has what you’re looking for (and then some, for example the $1,500 Premium Cowgirl Sex Machine).
10. Madewell
Outlier! If you’re super-sus about shopping from a sex store, consider ordering from a fashion retailer that also sells intimacy products. Like the Foria CBD Awaken Arousal Oil, a CBD oil that is all-organic and helps increase blood flow, so it heightens arousal, but with topical relaxation properties meant to lessen any discomfort. Also on offer is the Unbound Bender, a 7.5-inch flexible toy that’s waterproof and has ten vibration speeds.
11. Lovers
While many online erotic purveyors are stuck organizing their sites in binary “men” and “women” categories, Lovers just cuts to the pansexual chase with verticals named “Sex Toys,” “Vibrators,” etc. Under “Pulsators,” you’ll find the Womanizer Duo (peep it in this fetching deep red iteration) which combines a clitoral external stimulus with an internal G-spot vibrator. High-energy types will appreciate the Shameless Flirt, which is a type of vibrator called a thruster; this one pumps out up to 850 half-inch strokes per minute, suggesting it might be nicknamed the “Aimless Hurt" (unless of course bionic sex is what you are after—no kink shaming here!).
12. Smile Makers
This single-brand online store is like a mashup of Pinterest and a sex manual. Here, the graphics and text really enhance understanding of and appreciation for the products, like the Tennis Pro, an “ergonomic G-spot vibrator” with a tennis ball-shaped head that you use to massage your clitoris before inserting to find and vibrate your G-spot. You’ll learn this by watching a short animated video that’s remarkably non-cringey, as well as reading how “the G-spot is actually a zone on the vagina’s front wall where it comes in contact with the internal structure of the clitoris.” Also worth checking out: the Ballerina, a palm-shaped vulva stimulator that is basically your hand, except if your hand was made of squishy silicone gel, and cramp-free.
13. Anthropologie
Sexual wellness can be found just a click away from flouncy dresses and eclectic décor at this online boutique, where brands like Dame and Smile Makers mingle with smaller brands such as Le Wand, started by a sex educator (the esthetic of products like the Le Wand Baton Vibrator are Euro sophisticated) and Unbound, which makes devices such as the cute little Bean Vibrator and the more substantial Ollie Vibrator. With great prices to begin with, and recurring sales, one of these is a necessary add-on to your next Anthro haul.
14. Lelo
The star here is tech innovation: For example, the Enigma is a dual-vibrating massager that is designed to stimulate visible and internal clitoral areas as well as the G-spot, all controlled while you manipulate it using an ergonomic handle. And the Sila, a “sonic clitoral massager” that uses a humming about the sound of a cell phone vibrating to create a wider area of stimulation than other clitoral stimulators, to make a slower, stronger build to climax. This site gets high marks for its “how to use” drawings, while the sex-fantasy video montages are giggle-worthy but not much else.
15. Amazon
Discretion is just one of the benefits of shopping for your sex toys at Amazon. Here, you can find an array of prices, toy types and get everything you order in just a couple days (or sooner for Prime members). You can skim through the different stores available on Amazon to see which one has the right saucy toys that are up your alley and even narrow down your choices based on the number of 5-star reviews. This Intimate Rose Pelvic Wand has over 1,000 5-star ratings and is great for rectal and genital stimulation. If you prefer something a little different, you might consider the Pure Love Massage Wand, which has varying vibration speeds and a flexible neck for moving around easily.
16. Good Vibrations
If you know what kind of toy you have in mind, shopping at Good Vibrations will be easy peasy. Shopping for yourself? Try the Womanizer Liberty by Lily Allen. It has six intensity levels and comes with two different silicone tips. If you're shopping for yourself and your partner, we suggest the Companion Wearable Remote Vibrator. This toy is sure to add spice to your sex life whether you're discretely wearing it to dinner or during foreplay. The site also has a how-to page featuring advice on sex topics from Sexologist Dr. Carol Queen.
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