Because hydrated strands start at step one.
From frizz to breakage, dryness is a core cause of many a major hair gripe. But when it comes to treating dryness, the first question is almost too obvious: What shampoo are you using? Washing your hair can strip away moisture, so it’s important to choose a shampoo that both protects hair’s natural oils and infuses it with hydration. One of these formulas will be the foundation to your moisturized and glossy hair (and not to sound too much like the bottle, but don't forget to follow with hydrating conditioner too to see the best results).