The 13 Best Affordable Lingerie Brands on the Internet (PureWow)
·6 min read

Whether you’re looking to spice things up with your S.O. or just like treating yourself to something a little extra sexy, these 13 affordable lingerie brands are brilliant spots to pick up a few foxy pieces that won’t break the bank.

RELATED: How to Determine Your Bra Size: A 4-Step Guide to Finding Your Perfect Fit

1. Bluebella

Everything from this super sexy brand is less than $100, with most bras averaging $60 and panties under $30. Founder Emily Bendell is all about creating pieces that aren’t necessarily traditionally sexy or functional, but are instead a way to express personal style and self-indulgence. In other words, this brand empowers women to show off and embrace what sexy means to them. There’s plenty of lace, mesh and bondage-inspired straps, with sizes ranging from 30A to 40D and XXS to 6XL.

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2. Figleaves

This lingerie and swimwear brand has one of the largest size ranges available (28AA through 54DDD), and it doesn’t skimp on style or sex appeal as the sizes go up. The 42F bras are every bit as fashionable as the 36C bras, or even the 30AA bras, for that matter. It also has a selection of outside brands, like Bluebella, Chantelle, Calvin Klein, Elomi, Dita Von Teese and Freya, but many of the best lingerie styles are from the in-house collection.

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3. Gooseberry Intimates

This French line of underpinnings and swimwear combines bondage-inspired straps and shapes, delicate lace and a twinge of sweetness to create pieces that are supremely sexy yet practical. Prices top out at $139 for some of the more elaborate pieces, but most bras and panties cost less than $70. The majority of Gooseberry’s collection is available in sizes XS through XL, however, select styles go up to XXXL.

shop gooseberry

4. Honeydew Intimates

As its Instagram bio decrees, Honeydew is all about combining comfort, sex appeal and playful colors. Because the sizes are listed as XS through XL (or 0 through 14), it might not be the best place to shop for anything with a good deal of support. But for sexy bralettes, sheer bodysuits and frilly panties (as well as a few more advanced styles, like a tassel-adorned bra, thong and garter set) that come in under $50, Honeydew has a ton of fantastic options.

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5. Lonely

This New Zealand–based brand features real women across the globe who already shop and love the brand to market its products. Members of the Lonely Girls Project, as it’s called, include three generations of one family in India, new mothers, middle-aged athletes, 20-something artists and everything in between. Sizes range from 30A through 38G and XS through XL, although not every style is available in the full range.

shop lonely

6. Adore Me

Adore Me was founded on the idea that every woman, regardless of budget or body type, should be able to find lingerie to fit her taste. To that end, everything on the site costs less than $75 and comes in sizes 30A through 46G (or XS through 4X). There are two ways to shop the site: with a monthly VIP personal styling service that can help determine which styles and sizes will best fit your body and needs, or on your own like normal.

shop adore me

7. Aerie

You may already know and love Aerie (a lounge and lingerie branch of American eagle Outfitters) for its super cozy sweatshirts and incredibly flattering leggings, but it was originally launched as a line of bras and undies. And while there are plenty of everyday styles to choose from, there are also lots of lacy styles and subtly sexy silhouettes, including bralettes. The most expensive bra tops out at $60 with most coming in under $40. Bras come in sizes 30A to 42DD and undies range from XXS to XXL.

Shop Aerie


It should come as no surprise that the massive, trend-focused ASOS also has a fantastic lingerie offering and in a wide variety of sizes. There are ASOS-brand bra and panty sets, slips and bodysuits in plus, petite, tall and maternity sizes, as well as a curated selection of other brands like Ann Summers, Tutti Rouge, Wolf & Whistle, Simply Be and Bluebella. We also love and appreciate the fact that ASOS has made a point not to edit out stretch marks or scars as part of its continuing body positivity and inclusivity efforts.

shop ASOS

9. Cacique

This plus-size retailer offers a whopping 92 different bra sizes (ninety-two!!!) as well as panties in sizes 0 through 28. Almost everything is under $100 (yes, even for a super-supportive, super-sexy underwire balconette bra), with styles ranging from lacy baby dolls to sporty racer-backs to super skimpy panties that leave very little to the imagination. With such an impressive size range and style selection, we’re pretty confident there’s something for everyone.

shop cacique

10. CUUP

CUUP’s matching sets have a minimalist appeal, but perhaps more importantly they also have an impeccable fit. There are 40 bra sizes, ranging from 30A to 38H, to ensure you have all the support and comfort your gals need. (Undies range from XS to XXL). While you won’t find frills, lace or other embellishments here, the fabrics used feel incredibly luxe and the mesh styles give a sexy peek-a-boo your partner (and you, too) is sure to love. All four bra styles offered are $68 a piece, while the panties go for $18 (or $45 for a set of three).


11. Savage x Fenty

Of course this list couldn’t be complete without mentioning Rihanna’s namesake line. Fans were over the moon when RiRi announced the size range would be 32A through 44DDD for bras and XS through 3X for panties and bodysuits and that the collection would be available on Amazon (we’re all about that Prime shipping, baby). The brand also offers a subscription box that costs $60 a month and includes VIP pieces selected by the beauty/music/fashion mogul herself.


12. Torrid

Torrid has long been one of our favorite places to shop for plus-size fashion, including both everyday and special-occasion lingerie (and swimwear, jeans and workout apparel too). The brand carries clothing in sizes 10 to 30 and bras from size 38B through 50DDD, and features fairly classic lingerie with lace trim, flattering straps and faux-boning, designed to be as comfortable as they are sexy.


13. Yandy

You might know Yandy best for its collection of super-sexy pop culture–themed Halloween costumes (like a sexy Whiteclaw or a sexy Beyond Burger), but, of course, the brand’s original MO is lingerie. Most pieces come in under $50 and are about as fun as it gets, with an abundance of ruffles, lace, pompoms, tassels, ties and mesh. Sizes range from XS to 4X, although not every piece is available in the full size range.


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