24 Beauty Brands That Are New to Target This Month — Including TikTok Favs That Start at $13
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The people demand more! And by people, I mean TikTokkers, and by more, I mean more beauty products at Target. Target finds are blowing up on the app as shoppers simply can’t resist giving full breakdowns of their favorite products—including the price they scored them at. They’re bargain braggers at their finest, and I for one, love watching people shop and call out their favorite beauty products that rival the more expensive brands. Since the beauty section at Target has skyrocketed in popularity, it only makes sense that the store is adding even more brands to its roster in the new year.
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Starting off strong in 2024, Target has already revealed massive launch news within the beauty and wellness space, including Hum, Raw Sugar, and much more. We’ve been keeping track of them all, of course, and here are the best picks from each brand that just launched at Target in 2024, and older launches from 2023 at the end of the list. Check them out during your next beauty haul or random visit to Target where you have one thing on your list and end up leaving with 50 things. Hey, we’re not here to judge! Do what makes you happy!
Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Target is a STYLECASTER sponsor, however, all products in this article were independently selected by our editors. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.
Launched in Feb 2024:
Naked Sundays
Naked Sundays is the Australian SPF brand founded by Samantha Brett that packs SPF into makeup primers, serums, and facial sprays. The result is dewy and glowing skin that stays protected by the elements. The brand will drop a few Target exclusives in March, but right now you can shop their staples, like this collagen glow mineral priming lotion.
SadieB
Co-Founders and sister duo, Sadie and Abby Bowler have redefined the personalized haircare experience with SadieB. One example is there Athlete Clarifying Shampoo, which is for the athlete whose hair might get a bit greasier than others with all that sweat buildup from practice. Each bottle is made from 85 to 100 percent recyclable materials.
Fine’ry
Although Fine’ry is not new to Target as a brand, the exclusive label dropped seven new fragrances in February, including trending Pistachio Please, Without a Trace, and Born to Impress. This line is so popular due to it’s high quality scents and dupe-able profiles at a much more accessible cost.
Well People
Well People has also been in Target for a while, but the vegan, cruelty-free, and plant-powered brand recently launched their lip oils with the retailer. You can get a burst of hydration and nourishment while also getting a slightly tinted shade of color at the same time. The best part is they’re just $12 each.
Raw Sugar
Raw Sugar is a vegan haircare brand that is completely free of parabens and sulfates. This scalp restore shampoo is perfect for the final few weeks of winter so you can slough off dead skin and remove product buildup at the same time. And did we mention it’s only $9.99?
Launched in January 2023:
Hum
Hum is the clinically vetted and verified clean supplement brand that actually landed in Target’s natural beauty aisle instead of the supplement section. This speaks to the gut-skin connection that occurs in the body. You can pick up the clean gummies in different varieties, including aid for sleep, skin health, probiotics, and more.
Launched in Nov-Dec 2023:
good.clean.goop
You guessed it! good.clean.goop is Goop’s little sister line that packs high-quality ingredients into a more affordable line that’s accessible for everyone. Shop this trio on sale now.
Fenty Beauty
As part of the beauty expansion with Ulta, Fenty has officially landed in Target stores and online. Pick up this longwear lip paint for all of your festive holiday picks this winter; it’s just $18.
Launched in May 2023:
Verb
Verb boasts over 35,000 five-star reviews for their cruelty- and paraben-free hair products that help smooth frizz, add hydration, tame fly aways and so much more. Now that they’re finally at Target you can pick up your necessities that much easier.
Glamnetic
Glamnetic has officially launched in Target stores, thanks to the Ulta-Target collab. You can pick up their press-on nails, magnetic lashes and liners in stores and online at Target.com.
Launched in March/April 2023:
TXTUR
TXTUR was created for people with curl types 2A-4C and is vegan, paraben-free, sulfate-free, cruelty free and mineral oil free. The line starts at just $15 for shampoos, conditioners and hair masks. Key ingredients include moringa oil to reduce the appearance of frizz and strengthen strands, aloe vera to balance PH and soothe inflammation and quinoa peptides that act as a strengthening barrier for each hair follicle.
Athena Club
Athena Club dropped in Target stores in March, and it’s the brand’s first foray into the retail masses after being direct-to-consumer. Athena Club upgrades your shaving and hair-removal systems by making them exciting again with easy-to-use products like peel and place wax strips with no cleanup.
Blueland
Blueland is the sustainable body wash and hand soap brand that lets you buy a starter pack bottle once (that’ll last you forever!) and purchase affordable refill replacements for life. Each refill comes in plastic-free packaging and utilizes a concentrated powder that you just add water to. Plus all of the ingredients are clean.
Launched in February 2023:
Goodal
The Korean skincare brand Goodal utilizes organic ingredients free of parabens, sulfates, phthalates, and other toxic ingredients. The brand’s vitamin C treatments are made from green tangerines, which are packed with 10 times the amount of vitamin C as regular oranges. This is why Korea is the skincare capital of the world, my friends.
Futurewise
Futurewise is an entire brand devoted to skin slugging, which has quickly gone viral on TikTok. It’s essentially a skincare practice that centers around repairing the skin’s moisture barrier. The drop features three products: the slug boost, slug cream, and slug balm starting at $24.49.
BioRepublic
BioRepublic is the organic skincare line that uses science-backed clean ingredients to supercharge their sheet masks. One of the best selling BioRepublic products is the Lost Baggage eye patches that refresh tired eyes in a flash. The brand recently launched this T-zone activated charcoal sheet mask that’s the first mask of its kind specifically made to target T-zone problem areas. And did we mention nothing in the line is more expensive than $7?
Vamigas
Vamigas is the first clean beauty brand that focuses on Latina’s skincare needs, as well as the general population. Vamigas uses natural ingredients like yerba mate, maracuja, rosa mosqueta, prickly pear and more to help correct hyper pigmentation in the skin and to repair the skin’s barrier. The line of face oils and facial sprays are now at Target for $17.99 to $25.
Chillhouse
For those who don’t know, Chillhouse is an uber-popular salon in New York City that specializes in chic nail art. While you’re there, you can even get a massage or sip on a latte in the store-front cafe. Now the brand, led by founder Cyndi Ramirez-Fulton is at Target offering easy-to-use press on nail kits for just $15.
Selfless by Hyram
When Hyram Yarbo swapped Sephora for Target, the “Gen-Z whisperer” was able to offer their complete skincare line to shoppers for its lowest price ever. The line, which includes serums, moisturizers, cleansers and more starts at just $13.
Neostrata
Neostrata is a brand that’s been around for 40 years, but has never been available in stores until its Target launch this month. The drop at Target focuses specifically on uneven skin tone, and has products to help correct dark spots like acne scars and brighten the overall appearance of your face with products like the vitamin C serum.
Loops
Loops is in Target for the first time after already being available at Ulta. The brand’s hydrogel face masks allow the mask to sit comfortably on your skin without slipping, while also allowing the ingredients to penetrate the skin’s surface even deeper. You can get these fast-acting masks for just $6 at Target starting this month.
Michiru
The clean haircare brand Michiru puts all its focus on the scalp so your hair will come out shinier, fuller and healthier than ever. Michiru means “fullness” in Japanese, and the brand believes that you can’t get healthy hair without a healthy scalp, and we agree. This line has been available in Japan for about two years now, but this is the first time it’ll land stateside at Target stores and online at Target.com.
Current State
Current State comes to Target from Holifrog founder Emily Parr, who believes a one-size-fits-all daily routine doesn’t work because the “current state” of your skin is constantly changing. Each product description matches the current state of your skin: dryness, dullness, breakouts? And provides an antidote for the future: glowing, fresh, clear skin. Each of the nine products in the line are all under $22.
ColourPop
Colourpop launched at Target stores at the end of last year, and the cult-favorite makeup brand expanded its offerings even further as of February. Now you can find gel eyeliners, mascaras, palettes and more.
Of course we can’t take about new beauty brands without honorably mentioning a few brands that launched in January in stores and online, like Saltair (seriously check out their deodorants), Function of Beauty (grab their moisture-boost styling shots!) and Curology (for all of your non-comedogenic skincare needs).
Target is quickly becoming your one-stop skincare shop and these clean formulas at affordable price points are leading the way.
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