The Best Affordable Swimwear Brands to Shop Online—Including Zara & Abercrombie
Listen, I love shopping for swimwear as much as the next gal, but there’s no denying that some of my favorite suits are pricey as hell. They’re always cute but like, I also need to buy food this week, you know? If, like me, you’re balling on a budget for summer, I’ve rounded up the best affordable swimwear brands that offer bikinis and one-pieces for under $50 bucks.
Best Affordable Swimwear Brands in 2024, at a Glance
Best Overall: Cupshe
Beloved by Millennials & Gen Z: Abercrombie & Fitch
Most Trendy: Zara
Best for Timeless Styles: H&M
Best Tried & True: Target
Best for Comfort: Aerie
Sexiest Designs: PrettyLittleThing
Best Unique Designs: Mango
Most Versatile: ASOS
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This year more than most, I need to save my hard-earned coin. Yes, I do have a borderline swimwear shopping addiction, but I can’t be spending $100 on a single bikini top these days, let alone on more than one. That’s why I turn to my favorite brands like Zara, Aerie and H&M. They never fail to offer a bunch of suits that I am a) obsessed with and b) can actually afford.
I used to think that I would have to shell out some serious dough in order to look cute this summer, but I’m happy to report that isn’t the case. So, whether you’re looking for a one-piece swimsuit that is covered in sexy cutouts or a bikini that will seamlessly take you from the beach to the bar this summer, I’ve got you covered. Read on to shop nine of my favorite affordable swimwear brands.
RELATED: These Are The 25 Best Places To Buy Swimsuits Online
Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Cupshe is a STYLECASTER sponsor, however, all products in this article were independently selected by our editors. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.
Cupshe
Whether you’re looking for one-shoulder strapped tops, triangle tops, scoop necks, stretch, and everything in-between, Cupshe has it. Even better, they sell swimsuit sets where you can get two pieces for the typical price of one at other outlets. This ribbed scoop neck set has the perfect amount of stretch so you’ll get a customized fit as soon as you slip it on without even trying. The best part? Returns
Abercrombie & Fitch
Your favorite store is officially cool again, courtesy of a killer swimwear collection that makes me want to book a vacation like, right now. All of Abercrombie & Fitch’s suits are covered in dainty floral patterns or playful gingham checks, so you’ll feel as if you stepped out of a Victorian-era romance novel in one of these pieces. This twisted bikini top might not have a pattern on it, but it sure is absolutely adorable.
Zara
Zara’s slew of cute suits are all priced under $100, so you can’t go wrong when choosing from one of its fun colors or styles. Just like the retailers’ ready-to-wear collections, it always has all the trendiest colors and silhouettes in stock. At the moment, I’m going absolutely wild for this vibrant one-piece. It looks like it’d cost hundreds of dollars, except it’s only $48.
H&M
H&M has long been my go-to when I’m on the hunt for an affordable bikini that I want to keep in my collection for years to come. Why? Because its styles are always timeless and they are so, so easy to wear. Take, for example, this bikini top that’s in Barbiecore pink.
Target
Wild Fable is just one of several amazing (and affordable) swimwear brands at Target. The size range for all of their bikinis is modeled off of bra cup sizes, so you’re basically guaranteed to find a suit that fits you perfectly this summer. This light blue bikini top provides a little extra coverage on top and is available in sizes 32B through 38DDD.
Price: $32
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Aerie
You probably already love Aerie for its workout gear but do not sleep on its swimwear selection. Check out this cut-out one-piece that’ll look so cute with whatever accessories you decide to go with. We’re envisioning either chunky gold jewelry or dainty pearl and bead pieces. Also, can we talk about this gorgeous color combo?
PrettyLittleThing
Let’s get one thing straight—PrettyLittleThing’s bikinis are straight fire. Whatever style you’re looking for, they most likely have it in a ton of colors—from sexy string bikinis to options with editorial cutouts or blingy gemstones. This bikini top with metal embellishments looks like it costs way more than it actually does. Where else can you find a swimsuit on sale for under $20?
Price: $15 (was $30)
Buy Now
Mango
If you’re looking for a no-fuss swimwear selection that you know is going to look great IRL, Mango should be on your must-shop list. The celebrity-adored brand is so affordable anyways, but its swimwear collection is seriously good, too. The clothing company is known for its minimal aesthetic and basics. The leopard bikini top matches the brand’s vibe to perfection.
ASOS
ASOS has tons of affordable brands on its site, but I wanted to highlight its in-house brand, ASOS Design. Most of the suits in the line are priced at under $50 and come in easy-to-shop sets so you can buy both pieces in one purchase. Prepare to literally glow in this bright white scalloped bikini top. It’s rare to see designs like this, so scoop it up ASAP.
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