These Are the 10 Most Popular Products During Amazon's Massive Black Friday Sale


If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission.

Black Friday is here, and while it’s exciting to start shopping, it’s also kind of overwhelming when you’re browsing through pages of hundreds of items. How do you know which products are worth getting? Well, we just found out about the 10 most popular products that are part of Amazon’s Black Friday sale, and from Apple iPads to Dyson Airwraps, there’s something for everyone on this list, which is current as of November 23. Check out the list of most popular Black Friday sale items below, and get ready to check off the items on your holiday gift buying list.

More from SheKnows

Today's Top Deals

Amazon Black Friday 2023: The 10 Most Popular Products On Sale
Amazon Black Friday 2023: The 10 Most Popular Products On Sale

Apple 2021 10.2-inch iPad

$379 $479 21% off

Buy Now

This iPad from Apple has a nearly 5-star rating from more than 54,000 people. It features a 12 MP ultra wide front camera, a smart keyboard, a battery that lasts all day, and it comes with an Apple Pencil for easy use.


Amazon Black Friday 2023: The 10 Most Popular Products On Sale
Amazon Black Friday 2023: The 10 Most Popular Products On Sale

Apple Watch SE (2nd Gen)

$179 $249 28% off

Buy Now On Amazon

What can’t this smartwatch from Apple do? It has a fitness and sleep tracker, crash detection, and a heart rate monitor, and works with other Apple devices to do things like unlocking your computer, locating your other Apple devices, and more. It’s even swimproof up to 50 meters.


Amazon Black Friday 2023: The 10 Most Popular Products On Sale
Amazon Black Friday 2023: The 10 Most Popular Products On Sale

Apple AirPods Pro (2nd Gen) Wireless Earbuds

$189 $249 24% off

Buy Now On Amazon

Whether you’re a passionate music lover or work in a loud environment, you can’t go wrong with a pair of AirPod Pro noise-cancelling Bluetooth headphones from Apple. Each pair comes with four silicone tips in different sizes so you can choose which is most comfortable to you.


Amazon Black Friday 2023: The 10 Most Popular Products On Sale
Amazon Black Friday 2023: The 10 Most Popular Products On Sale

Apple Watch Series 9 GPS

$398 $478 17% off

Buy Now On Amazon

If tracking your health, workouts, and sleep is a priority, then this fiery red Apple Watch could be the device for you. It’s loaded with all sorts of features, and it’s on sale for Black Friday.


Amazon Black Friday 2023: The 10 Most Popular Products On Sale
Amazon Black Friday 2023: The 10 Most Popular Products On Sale

Apple AirPods

$79.99 $129.99 38% off

Buy Now

If you don’t need the extra flair of the Apple AirPods pro, this more-affordable pair of Bluetooth headphones could be what you’re looking for. Even better? They’re neary 40% off.


Amazon Black Friday 2023: The 10 Most Popular Products On Sale
Amazon Black Friday 2023: The 10 Most Popular Products On Sale

Apple iPad (10th Generation)

$349 $449 22% off

Buy Now On Amazon

With its liquid retina display and front and back cameras, this iPad is perfect whether you’re watching movies or making them.


Amazon Black Friday 2023: The 10 Most Popular Products On Sale
Amazon Black Friday 2023: The 10 Most Popular Products On Sale

Meta Quest 2 Virtual Reality Headset

$249 $299 17% off

Buy Now On Amazon

Reality got you down? Try virtual reality instead, with this Meta Quest 2 headset. There are more than 500 immersive games, workouts, social games, and entertainment titles to choose from.


Amazon Black Friday 2023: The 10 Most Popular Products On Sale
Amazon Black Friday 2023: The 10 Most Popular Products On Sale

Apple AirTag 4 Pack

$79.99 $99.00 19% off

Buy Now On Amazon

If you don’t want to lose any of your Black Friday goodies, you might want to stick an Apple AirTag on them. They communicate with your phone and others through the Find My network, and each tag has a built in speaker so if you lose something, it will emit a sound that helps you find it.


Amazon Black Friday 2023: The 10 Most Popular Products On Sale
Amazon Black Friday 2023: The 10 Most Popular Products On Sale

Dyson Airwrap

$499 $599 17% off

Buy Now On Amazon

Paying for blowouts isn’t just expensive, but it also takes tons of time to plan appoinments. But now, you can get salon-quality blowouts at home with the Dyson Airwrap, a product nearly as iconic as their cordless vaccums.


Before you go, shop some of our favorite items on Amazon below.

Watch: Nate Berkus’ Holiday Decor Tips Are Surprisingly Practical

More Top Deals from SheKnows

Best of SheKnows

Sign up for SheKnows' Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.