10 Makeup Brands Founded by Latinas, for Latinas

When it comes to makeup, the Latinx community has a lot of buying power. In fact, a 2015 Nielsen study called Latinas the "foundation" for beauty category sales. Yet somehow, it can still be a challenge to find brands that cater to all the different skin tones that exist amongst the Latinx community. From brushes, to eyeshadow palettes and foundations of all shades, help celebrate the people that are making a difference in the makeup industry. Here's a look at some of the best makeup brands for all people of color that were also founded by members of the Latinx community. And if you want even more makeup, check out these successful Black-owned beauty brands, too.