10 Drugstore Beauty Products That Went Viral on TikTok—Including Volumizing Mascaras & Mattifying Primers

·4 min read

If you’re a frequent TikTok dweller, then you understand the impact a single short video can have. One TikTok with millions of views can get a product trending and even wipe it off the shelves (*cough, cough* Mikayla Nogueira). Take, for example, the Dior Addict lip oil and every Charlotte Tilbury product ever. Those might be a little out of your budget (and mine), which is why I’ve rounded up 10 TikTok-viral drugstore beauty products.

To show just how budget-friendly they are, I added up all of the prices and the grand total came out to $87. Ka-ching! Several of the products are on sale right now, too.

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Between a mascara that makes it look like you have fake lashes on and a powder that gets rid of shine, TikTok has got you covered. Keep reading for 10 viral picks to add to your makeup bag.

RELATED: 6 Drugstore Items That Live Rent-Free In My Makeup Pouch—Including a Mascara I’ve Used For Years 

Essence Lash Princess False Effect Mascara 

Essence’s Lash Princess False Lash Mascara is always selling like hotcakes, and that’s probably because shoppers say it’ll replace your falsies. The mascara gives you long, defined, voluminous lashes without clumps, flaking or smudging.



Essence Lash Princess False Lash Effect… $4.99

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Essence Brighten Up! Banana Pressed Powder 

For all you oily peeps, reduce the shine with the Brighten Up! Banana Pressed Powder. You, too, will be shook by the results in this TikTok.



Essence Brighten Up! Banana Pressed… $4.99

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Maybelline New York Sky High Washable Mascara

You can never have too many tubes of mascara. Maybelline’s Sky High mascara should be next in line because it lengthens and lifts your lashes to heights you never thought possible. 



Maybelline Sky High Washable Mascara $9.98 (was $12.99)

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L’Oréal Paris Magic Skin Beautifier BB Cream

Not a fan of heavy foundation? Try the L’Oréal BB cream that gives you a smooth, dewy, lightweight base. Don’t be scared off by its green color; the tint conceals redness so well.   



L’Oréal Paris Magic Skin Beautifier BB… $8.97 (was $11.99)

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Wet n Wild Megaglo Liquid Highlighter

Packing on tons of highlighter has been trending lately because the result, super glowy skin, is beyond stunning. The Megaglo Liquid Highlighter is the perfect product for achieving the dewy skin of your dreams. Its shimmering pearl pigments are so pretty and there are also plenty of skincare ingredients to simultaneously hydrate your skin.



Wet n Wild Megaglo Liquid Highlighter $5.79

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@bexcxmpbell

@elfcosmetics pore putty primer! I love this stuff! Did you see the difference 🙌🏾

♬ Mount Everest – Labrinth

e.l.f. Poreless Putty Primer

Filled with squalane for hydration, this e.l.f. primer glides onto skin and blurs imperfections as if they were never even there to begin with. If you’re aiming for a filter-like complexion, this product is a keeper.



e.l.f. Poreless Putty Primer $9.99

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Revlon Oil Control Face Roller

TikTok loooves mattifying products, and Revlon’s Oil Control Face Roller is no exception. I have my own and can attest to its ability to absorb the excess oil on your face. It also just feels really nice on your skin.



Revlon Oil Control Face Roller $12.97

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@mikaylanogueira

Reply to @user5064403304857 @beautykillsmua I am so impressed with this concealer. WELL DONE @NYX Cosmetics #makeup #beauty

♬ original sound – Mikayla Nogueira

NYX Professional Makeup Bare With Me Concealer Serum

Some concealers can look cakey or settle into fine lines, but this NYX one contains skincare ingredients such as tremella mushroom, cica and green tea that give your skin up to 24 hours of hydration.



NYX Bare With Me Concealer Serum $10.97

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@meredithduxbury

Plot twist, who knew a powder could be a full coverage foundation?! 😱 @L’Oréal Paris #stitchandditchfilter #lorealparispartner

♬ original sound – Meredith Duxbury

L’Oréal Paris Infallible Fresh Wear Foundation in a Powder

If you’re tired of foundations that emphasize rather than hide your shine, reach for this lightweight L’Oréal powder formula. It provides full coverage and a matte finish for up to 24 hours. 



L’Oréal Infallible Foundation in a… $7.99 (was $15.99)

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NYX Pore Filler Targeted Primer Stick

Can’t figure out how to make your pores look smaller? NYX’s Pore Filler Targeted Primer Stick creates a soft-focus finish that looks so smooth. The results in this TikTok are seriously unbelievable.



NYX Pore Filler Targeted Primer Stick $9.97

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