10 Black & Indigenous-Owned Shops to Do Your Holiday Gifting This Year

editor@purewow.com (PureWow)
·5 min read

If it’s not only important to you shop small, but to also support Black-owned and Indigenous-owned brands, the holidays are the perfect time to put your money where your mouth is. So, whether you’re shopping for an up-and-coming plant daddy or an ever-picky sister-in-law, step away from the big box stores for a beat because these ten shops are *the* place to start for the season of gifting.

RELATED: 17 Black-Owned Beauty & Fashion Brands to Shop Now

1. Golde

For: Beauty and wellness

Trinity Mouzon Wofford and Issey Kobori’s Brooklyn brand sells superfood-boosted essentials for both health and beauty—the packaging alone makes us smile. From delightful latte kits to clarifying face masks, we have a feeling your clean, green bestie wouldn’t be too upset opening up a Total Golde Holiday Kit this year.


2. Hortiki Plants

For: Eco-friendly gardening kits

Etsy shop owner Victoria brings her 15-plus years of training and experience in sustainable agriculture to the masses, providing gardening inspiration, tools and tips to help rookie green thumbs grow their own flourishing gardens in any sized space. Take your pick between one of the organic gardening kits (beets, kale, carrots, herbs, micro-greens or Tatsoi leafy greens) or the educational kit for kids for a gift that (literally) keeps on giving.


3. b.Yellowtail

For: Fashion, beauty, accessories and more

Designed by Bethany Yellowtail, an enrolled member of the Northern Cheyenne Nation and graduate of the Fashion Institute of Design and Merchandising, B.Yellowtail was founded as a Native-American owned and operated fashion brand and retailer that specializes in storytelling through wearable art. And there’s tons of it to shop—blazers, dresses, moccasins, pendants, face masks and more. B.Yellowtail also supports a community of Native American, First Nations and Indigenous creators through The Collective, a curated assortment of high quality jewelry, accessories and other hand made goods.


4. Eighth Generation

For: Blankets, fine art, jewelry, textiles and more

This Seattle-based company owned by the Snoqualmie Tribe sells gorgeous (and shockingly affordable) Native-designed wool blankets, along with other textiles, jewelry and art. But we’re not gonna lie, we really wouldn’t mind receiving one of these warm, cozy and eye-catching blankets to get us through the winter.


5. Cheekbone Beauty

For: Sustainable makeup

This Indigenous-owned and founded cosmetics brand is known for creating high-quality, cruelty-free beauty products—and certain collections, like their sustainable lipsticks, come with biodegradable packaging, sustainably sourced ingredients and no additional packaging. (Who said sustainable couldn’t be cute as hell?) While there are a lot of fabulous picks to choose from, we have our eyes on the Cheekbone x Christi Belcourt Limited Edition Gift Box, where five dollars from every purchase of this special edition SUSTAIN Collection will go to support Nimkii Aazhibikong, a year-round, land-based language and traditional arts camp.


6. Ginew

For: Denim, outerwear and accessories

Want to splurge on someone this year? Check out the only Native American-owned denim line, from husband and wife Erik and Amanda. The couple uses elements of their Ojibwe, Oneida and Mohican heritage to express a contemporary Native American voice through their premium apparel and accessories. While we would love to be the owner of one of their timeless coats, we’ll happily settle for this ingenious bandana slide…OK, and a Thunderbird bandana too, please.


7. Maison Noir Wines

For: Wine, wine and more wine

Want to impress the wine snob on your list? Try a bottle (or two) from sommelier André Hueston Mack’s line, Maison Noir Wines. These are distinctive garage wines, aka small production wines that you won’t find anywhere else. Psst: The $216 three-bottle mix case is currently on sale for $185. And if you like matching your outfit to your drink, Mack’s “schwag” line, born out of his graphic design background, also makes for a unique oenophile gift.


8. Oma the Label

For: Super-wearable statement jewelry

Santa baby, please slip these $89 Obi Hoops under the Christmas tree. And while you’re at it, we’ll take one of these Lagos chain necklaces too. Actually…what don’t we want from Oma the Label? The brand, founded by Neumi Anekhe, creates quality yet affordable pieces while also bringing focus to people of color.


9. Beam Paints Gift Set

For: Non-toxic watercolor palettes

For a budding artist, this might be one of the coolest gifts around. Not only are Beam watercolors tested by toxicologists at Duke University and Cambridge Materials to exceed the standards for safety for children’s paint (aka, these are as non-toxic as it gets), but they also have a beautiful history. Created by Anong Beam, an Indigenous entrepreneur who used her experience harvesting hematite pigment in the LaCloche mountain range near her childhood home in M'Chigeeng First Nation, Beam Paints now sells high quality, small batch and handmade palettes with plastic-free packaging.



For: Upping your gift-wrapping game

If you’re heartbroken you won’t be doing the usual big holiday family gathering this year, consider putting that extra energy into your gift wrapping. Founded by Ashley L. Fouyolle, UNWRP offers luxe wrapping paper, fabric wraps, greeting cards and home goods all designed by talented artist around the globe. We’re especially intrigued by the reusable fabric wraps. (How adorable are they?)


RELATED: 6 Native American and Indigenous Charities to Donate to This Holiday