The 10 Best Pillows to Buy on Amazon for a Good Night’s Sleep

Like all top home products, the best pillows on the market can be found on Amazon, but it can be difficult to decide on which type of pillow is best for you and your posture. Not to mention, figuring out what you like best and feels comfortable and supportive can turn blissful sleep time into a frenzied game of ‘do I like this or that?’

It’s a little known fact that some of the very best pillows around can be found on Amazon. And there are plenty of luxury options made from buttery soft fabrics and fine goose down as well as budget options that are so comfortable, you won’t believe that they aren’t the most luxurious. Now for the good news: Amazon Prime Day is rapidly approaching on July 12th and if last year’s major sale on pillows is a preview of what’s to come this year, we’re expecting serious price slashes to all the household staples on this list that every home – and hostess – needs to ensure a great night’s sleep. And let’s be honest, when’s the last time you replaced your pillows? It’s probably been awhile, and there’s no better time to level up and replace the same one you’ve been using for years. Whether you’re looking to totally overhaul each of your bedrooms, or if you’re looking for one-offs, you’ll be able to find it. Plus, if last year’s Prime Day is anything to go by, you’ll be able to score some pillows for as little as $20, from cooling gel pillows to supportive memory foam options. Last year, Casper microfiber down-alternative pillows were marked down 35% while the best-selling Beckham Home Collection Pillow as 20% off. There’s truly a style, material and design for everyone this Amazon Prime Day. And while you’re browsing, don’t forget about all the other Amazon Prime Day beauty and fashion deals, too.

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To help you out, we’ve rounded up some of the best pillows on Amazon with different designs, textures and sleep positions. If you’re curious about what kinds of materials you should be looking for, we’ve noted some of the specifications below so that (hopefully!) you don’t have to spend night after night trying them out on your own.

Different Types of Pillows:

  • Down Fill: This classic pillow option is filled with either goose or duck down and feathers. This is a great choice for those who like adjust their pillow based on the way they’re sleeping. If you like a thicker pillow, make sure you opt for a firm support option. Side and stomach sleepers should look into a lower amount of fill.

  • Down Alternative: These pillows are similar to their down counterparts, except they don’t have actual animal feathers. Instead, they’re usually filled with some sort of cotton fiber and in most cases, you can still choose your firmness.

  • Gel Fill: Gel-filled pillows are best for hot sleepers, and they can come in a block or grid-like form. There are also some options with multiple gel strips inside the pillow to keep you cool. The gel strips can usually be taken out so that you can adjust the thickness of the pillow. The gel is also typically supportive, so it’s an ideal choice for those concerned about spinal alignment.

  • Memory Foam: Memory foam pillows can come in either block or in shredded strip form. Much like the gel pillows, the strips are just cut up pieces of memory foam that can typically be taken out to adjust to your liking. In general, memory foam pillows are ideal for people who want the maximum amount of support.

What to Consider When Purchasing a Pillow:

  • Sleep Position: Are you a back or side sleeper? The answer to this question can help you determine what kind of pillow you should be looking for. If you sleep on your back, feather or other adjustable options could come in handy to find something supportive but not too high. If you sleep on your side, something that conforms to your neck, like memory foam or gel, might be the better option.

  • Allergies: This may sound odd, but if you’re someone who has overactive allergies, including a stuffy nose or constant sneezing, a non-down pillow could be right for you. It’s also important to consider the covering. Take a look at the washing instructions to make sure that the pillow that you choose is machine-washable.

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Goose Feathers and Down White Pillow Inserts

If you’re one of the people that can’t sleep without a down pillow, this one should be your go-to. It’s packed with 85-percent goose feathers and 15-percent goose down. The outside is made of breathable cotton to keep it cool. The cotton also helps when it comes time for washing — you can toss it right in the machine.

Goose feather down inserts
Goose feather down inserts




Goose Feathers and Down White Pillow Inserts


$64.99  
$55.24



Buy Now

Beckham Hotel Collection Bed Pillows 

Beckham Hotel Collection’s gel pillow is ideal for both back and side sleepers, because it perfectly contours to your head. It has a down alternative filler, which is great for hot sleepers as it doesn’t hold in or trap heat. It’s also filled with cooling gel fiber, while the covering is a super soft 250-thread-count cotton.

beckham pillow
beckham pillow




Beckham Hotel Collection Bed Pillows


$42.99



Buy Now

Fern and Willow Pillows

Since these Fern and Willow pillows come in a set, they are a terrific option if you’re looking to cozy up your guest bedroom. They are stuffed with a down alternative that conforms to your head so that you stay comfortable. Perhaps the best quality of these pillows is that the filling is adjustable, so if you feel it’s too large, you can adjust the amount of filling inside to your liking. To top it off, it’s completely washable, making it great for those with allergies.

fern and willow
fern and willow




Fern and Willow Pillows


$49.99



Buy Now

Royal Therapy Queen Memory Foam Pillow

When it comes to memory foam, there are two types: shredded and whole. This pillow, for example, features lots of shredded pieces of memory foam that easily fit the shape of your specific anatomy. Shredded-foam pillows are typically less thick than than a whole block of memory foam, and you can take out as many pieces are you need to feel comfortable.

royal pillow
royal pillow




Royal Therapy Queen Memory Foam Pillow


$39.99



Buy Now

Purple Harmony Pillow

Purple Harmony prides itself on creating really supportive, cooling bedding, thanks to their grid-like memory foam base, which allows for plenty of airflow. The texture of this pillow feels almost like gel, and it’s super soft ,while somehow remaining incredibly supportive. It’s great for side or back sleepers.

Purple pillow
Purple pillow




Purple Harmony Pillow


$179 
$143.20



Buy Now

Casper Sleep Pillow for Sleeping

Casper’s Sleep Pillow has long, soft fibers on the outer layer, for an incredibly gentle and soft feeling. The core of the pillow is filled with short fibers that mold to the shape of your head and provide ample support. All of the filling is separated under a grid-like system that holds it in place and keeps it from clumping. The outside of the pillow is cotton, making it breathable and airy.

Casper pillow
Casper pillow




Casper Sleep Pillow for Sleeping


$65



Buy Now

Zoey Sleep Side Sleeper Pillow

If you are a side sleeper, Zoey’s Sleep Side Sleeper Pillow will be your new favorite thing. The idea behind its unique shape is that it makes room for your shoulders, so that you can achieve optimal spinal alignment. It’s filled with a memory foam blend that contours to your head and it’s easy to take extra filling out of the pillow, so that you can further adjust it for your comfort.

zoey side sleeper pillow
zoey side sleeper pillow




Zoey Sleep Side Sleeper Pillow


$79.99



Buy Now

Zamat Contour Memory Foam Pillow

The unique shape of this pillow was designed for those who experience neck pain, regardless of whether it’s an ongoing, chronic issue or a once-in-awhile nuisance. Not only is ideal for back or stomach sleepers, thanks to the pillow’s center dip for head placement, it has a removable piece if you find the shape to be too strong or high for your neck. Removing this insert will lower the entire pillow. It also has a super soft facial area to relieve any pressure for stomach sleepers.

zamat neck contour pillow
zamat neck contour pillow




Zamat Contour Memory Foam Pillow


$49.99 
$40.99



Buy Now

Perfect Cloud Lavender Bliss Oil-Infused Memory Foam Pillow

Make your bed feel like a spa with Perfect Cloud’s Lavender Bliss pillow, which is infused with lavender oil. The foam is super breathable so that you never get hot, while the outermost layer has the sleepy scent of lavender oil. The memory foam and aroma combo was designed to eliminate nervous tension in any sleeper. Also, the removable stretch knit covering is super soft and machine washable.

lavender oil infused pillow
lavender oil infused pillow




Perfect Cloud Lavender Bliss Oil-Infused Memory Foam Pillow


$79.99



Buy Now

Malek Side Sleeper Pillow

Packed with 70-percent duck feathers and 30-percent duck down, Malek’s pillow is a great choice for side sleepers. It’s available in soft, medium and firm support for you to decide what works best for you. The outside is also coated with a down-proof sateen to keep the feathers from popping out and poking you in the middle of the night, which is an insanely amazing upgrade from a traditional down pillow. It’s also super breathable, so if you run hot, this pillow may be for you.

malek side sleeper pillow
malek side sleeper pillow




Malek Side Sleeper Pillow


$112



Buy Now

1. Puredown Goose Feathers and Down White Pillow Inserts

This Puredown pillow is packed with 85-percent goose feathers and 15-percent goose down. The outside is made of breathable cotton to keep it cool. The cotton also helps when it comes time for washing — you can toss it right in the machine.

Pros: Machine Washable. Down feathers increase lifespan of pillow over regular down pillows. 100% cotton material. RDS certified.

Cons: Not as firm as other options.

Goose feather down inserts
Goose feather down inserts

Buy: Puredown Goose Feathers and Down White Pillow Inserts

2. Beckham Hotel Collection Bed Pillows

This gel pillow is ideal for both back and side sleepers because it perfectly contours to your head. It has a down alternative filler, which is great for hot sleepers as it doesn’t hold in or trap heat. It’s also filled with cooling gel fiber, while the covering is a super soft 250-thread-count cotton.

Pros: Stain resistant. OEKO-TEX certified. Cooling technology for hot sleepers. Machine washable.

Cons: If you prefer a very firm pillow, this option might be too soft.

beckham pillow
beckham pillow

Buy: Beckham Hotel Collection Bed Pillows 

3. Fern and Willow Pillows

Since these pillows come in a set, they are a terrific option if you’re looking to cozy up your guest bedroom. They are stuffed with a down alternative that conforms to your head so that you stay comfortable. Perhaps the best quality of these pillows is that the filling is adjustable, so if you feel it’s too large, you can adjust the amount of filling inside to your liking. To top it off, it’s completely washable, making it great for those with allergies.

Pros: Machine Washable. Adjustable filling. Cooling gel technology.

Cons: Heavy.

fern and willow
fern and willow

Buy: Fern and Willow Pillows

4. Royal Therapy Queen Memory Foam Pillow

When it comes to memory foam, there are two types: shredded and whole. This pillow, for example, features lots of shredded pieces of memory foam that easily fit the shape of your specific anatomy. Shredded-foam pillows are typically less thick than than a whole block of memory foam, and you can take out as many pieces are you need to feel comfortable.

Pros: Cooling bamboo material. Extra durable. Adjustable.

Cons: Expensive.

royal pillow
royal pillow

Buy: Royal Therapy Queen Memory Foam Pillow

5. Purple Harmony Pillow

This brand prides itself on creating really supportive, cooling bedding, thanks to their grid-like memory foam base, which allows for plenty of airflow. The texture of this pillow feels almost like gel, and it’s super soft, while somehow remaining incredibly supportive. It’s great for side or back sleepers.

Pros: Hypoallergenic. Very durable. Moisture-wicking and breathable.

Cons: Expensive.

Purple pillow
Purple pillow

Buy: Purple Harmony Pillow

6. Perfect Cloud Lavender Bliss Oil-Infused Memory Foam Pillow

This pillow’s foam is super breathable so that you never get hot, while the outermost layer has the sleepy scent of lavender oil. The memory foam and aroma combo was designed to eliminate nervous tension in any sleeper. Also, the removable stretch knit covering is super soft and machine washable.

Pros: Infused with soothing oil. Breathable. Machine washable cover.

Cons: If you prefer a firmer pillow, this option might be too soft.

lavender oil infused pillow
lavender oil infused pillow

Buy: Perfect Cloud Lavender Bliss Oil-Infused Memory Foam Pillow

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